Deild:  


Vishnu M. Ramachandran Girija, Part time Lecturer

School:School of Social Sciences / Department of Business Administration 
Phone:5996571 
Email:rgvishnuru.is 
Website:http://www.ru.is/starfsfolk/rgvishnu

Curriculum Vitae

EDUCATION

Ph.D. in Marketing                                                                                        2016

Reykjavik University - Reykjavik, Iceland                                     

Post Graduate Diploma in Business Management - Marketing                2008

Bharathidasan Institute of Management - Bangalore, India 

Bachelor of Technology in Mechanical Engineering                                  2004                   

National Institute of Technology - Warangal, India                               

 

 

RESEARCH

Research Publications

Sigurdsson, V., Menon, RGV,  Larsen, NM, Fagerstrom, A., & Foxall, GR  Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements. Journal of Promotion Management. 1-21. doi:  https://doi.org/10.1080/10496491.2018.1405523

Sigurdsson, V., Menon, R. G. V. & Fagerstrom, A. (2017) Online healthy food items: Capturing complexity by using choice-based conjoint analysis. The Behavior Analyst. 1-19. doi: https://doi.org/10.1007/s40614-017-0114-9

Menon, R. G. V., Sigurdsson, V., Larsen, N. M., Fagerstrom, A., & Foxall, G. R. (2016). Consumer attention to price in social commerce: eye tracking patterns in retail clothing. Journal of Business Research. 65(11), 5008-5013. doi: 10.1016/j.jbusres.2016.04.072.

Menon, R. G. V., & Sigurdsson, V. (2015). Conjoint analysis for Facebook marketing experimentation: choice, utility estimates and preference Ranking. Managerial and Decision Economics37(4-5), 345-359. doi: 10.1002/mde.2721

Sigurdsson, V., Hinriksson, H., & Menon, R. G. V. (2015). Operant behavior economics for e-mail marketing: An experiment based on the Behavioral Perspective Model testing the effectiveness of motivational operation, utilitarian and informational stimuli. Managerial and Decision Economics37(4-5), 337-344. doi: 10.1002/mde.2725

Sigurdsson, V., Menon, R. G. V., Sigurdarson, J. P., Kristjansson, J. S., & Foxall, G. R. (2013). A test of the Behavioral Perspective Model in the context of an e-mail marketing experiment. The Psychological Record, 63, pp. 295-308.

Book Chapters

 

Sigurdsson, V., Larsen, N. M. & Menon, V. R. G., (2016). The behavior analysis of online consumer behavior. In G. R. Foxall (Ed.) Routledge Companion to Consumer Behavior Analysis. London and New York: Routledge.

International Conference Proceedings and Presentations

Menon, R. G. V., Sigurdsson, V., Fagerstrom, A., Larsen, N. M., & Foxall, G. R. (2017, November). Consumer behavior analysis and its relevance to digital marketing. ABAI 9th International Conference, Paris, France

Menon, R. G. V., Sigurdsson, V., & Fagerstrom, A. (2017, November). Behavioral conjoint analysis in digital setting. ABAI 9th International Conference, Paris, France

Menon, R. G. V., Sigurdsson, V., Sørensen, H., Marteinsdóttir, H. G., Fagerstrom, A., & Foxall, G. R. (2017, June). From Likes to Shares: Factors Influencing Consumer Engagement Behaviors on Facebook and Twitter. The 39th ISMS (INFORMS) Marketing Science Conference, Los Angeles, USA

Sigurdsson, V., Menon, V., Larsen, N. M., Fagerstrom, A., & Foxall., G. (2016, July). Understanding consumers’ attention to pricing: A Facebook study using conjoint and eye-tracking experiments. The European institute of retailing and services studies (EIRASS) conference, Edinburgh, UK.

Menon, R. G. V., Sigurdsson, V., Fagerstrom, A., Larsen, N. M., & Foxall, G. R. (2016, May). Influencing Consumer Observational Behavior in Social Media Marketing: A Focus on Pricing and Total Time Spent on Site. ABAI 42nd Annual Convention, Chicago, United States of America.

Sigurdsson, V., Menon, R. G. V., Sorensen, H., Fagerstrom, A., & Foxall, G. R. (2016, May). Identifying and Classifying Reinforcing Content in Social Media Marketing Using the Behavioral Perspective Model: A Case from the Aviation Industry. ABAI 42nd Annual Convention, Chicago, United States of America.

Larsen, N. M., Menon, R. G. V, Sigurdsson, & Fagerstrom, A. (2016, May). Consumers’ Fixation Pattern on the Most Important Stimuli When Shopping Apparels on Social Media Platforms. 45thEuropean Marketing Academy (EMAC) Annual Conference, Oslo, Norway.

Menon, R. G. V., Sigurdsson, V., Larsen, N. M., Fagerstrom, A., & Foxall, G. R. (2016, March). Consumers’ evaluation and attention towards pricing in social commerce: Studies using conjoint and eye-tracking experiments. The 6th Global Innovation and Knowledge Academy (GIKA) conference, Valencia, Spain.

Menon, R. G. V., Sigurdsson, V., & Foxall, G. R. (2015, May). Consumers and Marketers – Interdependent Behaviors in the Digital World. ABAI 41st Annual Convention, San Antonio, United States of America.

Menon, R. G. V., Sigurdsson, V., Foxall, G. R. (2014, June). Consumer Behavior Analysis on Facebook: Conjoint and Eye-Tracking Experiments. European Marketing Academy (EMAC) 27thDoctoral Colloquium, Valencia, Spain

Menon, R. G. V., Sigurdsson, V., Einarsdottir, H., & Foxall, G. R. (2014, June). Conjoint and Eye-Tracking Experiments in Digital Marketing. 43rd European Marketing Academy (EMAC) Annual Conference, Valencia, Spain

Sigurdsson, V., Menon, R. G. V., & Foxall, G. R. (2014, May). Consumer Behavior Analysis in a Socially-Powered Web. ABAI 40th Annual Convention, Chicago, United States of America.

Menon, R. G. V., Sigurdsson, V., Einarsdottir, H., & Foxall, G. R. (2014, May). Consumer Behavior Analysis in the Digital World. 2014 Shopper Marketing and Pricing Conference, Stockholm, Sweden

Sigurdsson, V., Menon, R. G. V., & Foxall, G.R. (2013, June). Experiment Analysis and Applications in Digital Consumer Behavior Analysis. ABA International Conference, Minneapolis, USA.

Sigurdsson, V., Menon, R. G. V., & Foxall, G.R. (2012, June). Consumer Behavior Analysis using the Behavioral Perspective Model from the context of E-mail Marketing.ABA International Conference, Minneapolis, USA.

Sigurdsson, V., Menon, R. G. V., Sigurdarson, J. P., Kristjansson, J. S., & Foxall, G. R. (2012, May). E-mail Marketing Experiment Based on the Behavior Perspective Model. The 41st European Marketing Academy (EMAC) Annual Conference, Lisbon, Portugal.

 

Sigurdsson, V., Menon, R. G. V., Sigurdarson, J. P., Kristjansson, J. S., & Foxall, G. R. (2011). Consumer Behavior Analysis in Digital Marketing, International conference on Behavioral Psychology, Samtök um atferlisgreiningu á Íslandi (SATÍS), Reykjavik, Iceland.

Poster Presentations

Ø  Visindavaka 2011, Rannis, 23 September 2011.

Ø  International conference on Behavioral Psychology, Samtök um atferlisgreiningu á Íslandi (SATÍS), Reykjavik, October 20-21, 2011.

Referee work for scientific journals and conferences

Ø  Ad-hoc reviewer for Information Technology & People

Ø  Ad-hoc reviewer for Journal of Business Research

Ø  Ad-hoc reviewer for Managerial and Decision Economics

Ø  Ad-hoc reviewer for The Behavior Analyst

 

Ø  Reviewer for GIKA conference papers

Research Collaborations and Memberships

Ø  Centre for Research in Marketing and Consumer Psychology (CRMC) – Core member

Ø  Research collaboration with Cardiff Business School (Distinguished Research Prof. Gordon Foxall)

Ø  Research collaboration with UiT The Arctic University of Norway (Dr. Nils Magne Larsen)

Ø Research collaboration with Westerdals – Oslo School of Arts, Communication and Technology (Dr. Asle Fagerstrøm)

Ø  Research collaboration with Icelandair (Airline industry)

Ø  Research collaboration with Samtök Fyrirtækja í Sjávarútvegi (SFS) (Fishing industry)

Ø  Research collaboration with Zenter, Iceland

Ø  Research collaboration with Market and Media Research (MMR), Iceland

Ø  European Marketing Academy – Climber community member

Ø  Global Innovation and Knowledge Academy (GIKA) Legate for Iceland

 

Ø  Association of Behavior Analysis International (ABAI) member

WORK HISTORY

2017 - Present     Assistant Professor, Reykjavik University

2016 - 2017         Postdoctoral Researcher, Reykjavik University

2014 - 2016         Teaching and Research Assistant, Reykjavik University

2010 - 2011         Marketing Manager, Spiritura India Ltd.

2009 - 2010         Assitant Manager, Steria India Ltd.

2005 - 2007 Fifth Engineer, Dockendale Shipping Company Ltd.

2004 - 2005 Marine Engineering Trainee, SB Vignesh Marine Training Center

RU teaching record

2020-1V-741-BRANBranding and Strategic Marketing
2019-3V-738-ADDMAdvanced and digital marketing
2019-1V-741-BRANBranding and Strategic Marketing
2018-3V-738-ADDMAdvanced and digital marketing
2018-1V-741-BRANBranding and Strategic Marketing
2017-3V-738-ADDMAdvanced and digital marketing
2017-1V-741-BRANBranding and Strategic Marketing
2016-3V-738-ADDMAdvanced and digital marketing
2016-3V-898-REPRResearch Proposal
2016-1V-741-BRANBranding and Strategic Marketing
2016-1V-746-REMEBusiness Research Methodology
2015-3V-738-ADDMAdvanced and digital marketing
2015-3V-746-REMEBusiness Research Methodology
2015-1V-741-BRANBranding and Strategic Marketing
2015-1V-746-REMEBusiness Research Methodology
2014-3V-738-ADDMAdvanced and digital marketing
2014-1V-769-REMEResearch Methodology