Viðskiptadeild
Deildarforseti:Dr. Friðrik Már Baldursson
Vefpóstur:vd@ru.is
Vefsíða:http://www.ru.is/vd
KennararSkoða
MSc í markaðsfræði - 120 ECTS
Annir:4
Ár:2
Einingar:120
HæfniviðmiðSkoða
Táknmyndir
Skyldufag á brautKennslutungumál
Valfag á brautUndanfarar fyrir námskeið
Prenta
Vorönn/Spring 2020
Nánari upplýsingarSamþætt verkefni I ; hugmynd og hönnunValnámskeiðT-800-INT18 Einingar
Nánari upplýsingarGlobal Issues in Travel and TourismValnámskeiðV-711-GLTT7,5 Einingar
Nánari upplýsingarConsumer BehaviorValnámskeiðV-712-COBE3,75 Einingar
Nánari upplýsingarEntrepreneurship and Innovation in ContextValnámskeiðV-715-ENIC3,75 Einingar
Nánari upplýsingarBusiness Process ManagementValnámskeiðV-716-BPMA7,5 Einingar
Nánari upplýsingarFixed Income AnalysisValnámskeiðV-716-FINC3,75 Einingar
Nánari upplýsingarManagement controlValnámskeiðV-717-CPMA7,5 Einingar
Nánari upplýsingarImplementation of information systemsValnámskeiðV-717-IMIS3,75 Einingar
Nánari upplýsingarEntrepreneurial FinanceValnámskeiðV-733-ENTR7,5 Einingar
Nánari upplýsingarInternational and labour economicsValnámskeiðV-733-ILEC7,5 Einingar
Nánari upplýsingarBranding and Strategic MarketingSkyldaV-741-BRAN7,5 Einingar
Nánari upplýsingarStrategic HRM and MetricsValnámskeiðV-745-STRA7,5 Einingar
Nánari upplýsingarBusiness Research MethodologySkyldaV-746-REME7,5 Einingar
Ár
1. árPrenta
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Margrét Lilja Guðmundsdóttir
Valdimar Sigurðsson
Lýsing
The course covers relevant research methodologies used in business research, principles, practices and issues of quantitative and qualitative research and approaches to extend knowledge of research methodology and methods. Thus, the overall purpose of the course is to prepare students for conducting own research projects.

The course will:
• Advance theoretical knowledge, practical skills and competences in quantitative and qualitative research
• Encourage students to think critically and incorporate tools and skills into their research
• Provide students with an understanding of how to ensure high quality and practice in doing quantitative and qualitative research
Námsmarkmið
The student should
Be able to explain the fundamentals in research ethics and in philosophy of research
Understand main qualitative and quantitative empirical methods for business research
Recognize and understand the research methods in state-of-the art research papers and articles
Be familiar with relevant statistical software packages and qualitative data analysis software packages
The student should
Recognize ethical difficulties in research
Plan and organize a research process
Link research methods to theory in their field of business studies
Identify and analyze relevant data for research projects
Utilize relevant software packages
The student should
Formulate and justify relevant research questions and research design
Apply quantitative and qualitative research methodology
Interpret, critically evaluate and communicate research results
Reflect on the limitations of research design and methodology
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarCases in corporate financeValnámskeiðV-763-COR27,5 Einingar
Nánari upplýsingarGerð reikningsskila og staðlar um reikningsskil IIValnámskeiðV-765-FIR27,5 Einingar
Nánari upplýsingarApplied DerivativesValnámskeiðV-766-APDE7,5 Einingar
Nánari upplýsingarConsolidated Financial StatementsValnámskeiðV-767-SARE7,5 Einingar
Nánari upplýsingarBusiness Intelligence and AnalyticsValnámskeiðV-784-REK57,5 Einingar
Nánari upplýsingarFélaga- og fjármunarétturValnámskeiðV-802-BULA7,5 Einingar
Nánari upplýsingarTourism MarketingValnámskeiðV-840-TOMA7,5 Einingar
Nánari upplýsingarTraining and DevelopmentValnámskeiðV-840-TRDE3,75 Einingar
Nánari upplýsingarReikningshald, afleiður og aðrir fjármálagerningarValnámskeiðV-871-AFLE7,5 Einingar
Nánari upplýsingarMeistararitgerð/hlutaskilValnámskeiðV-888-THHL7,5 Einingar
Nánari upplýsingarResearch ProposalSkyldaV-898-REPR0 Einingar
Nánari upplýsingarMeistararitgerðSkyldaV-898-THES30 Einingar
Nánari upplýsingarSkiptinámValnámskeiðX-699-EXCH30 Einingar
Sumarönn/Summer 2020
Nánari upplýsingarTrends in Hospitality ManagementValnámskeiðV-721-TRHM7,5 Einingar
Nánari upplýsingarAccounting Fraud and ForensicsValnámskeiðV-722-AFOR7,5 Einingar
Nánari upplýsingarSustainable Tourism Development and InnovationValnámskeiðV-725-SUTO7,5 Einingar
Nánari upplýsingarNegotiations and SalesValnámskeiðV-744-NEGO7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarCross-cultural CommunicationValnámskeiðV-756-CRCO7,5 Einingar
Nánari upplýsingarManagement AccountingValnámskeiðV-793-MAAC7,5 Einingar
Nánari upplýsingarUpplýsingatækni í reikningshaldiValnámskeiðV-804-INTA7,5 Einingar
Nánari upplýsingarSustainable LeadershipValnámskeiðV-836-SLEA3,75 Einingar
Nánari upplýsingarVenture CapitalValnámskeiðV-875-VENT7,5 Einingar
Nánari upplýsingarMeistararitgerð/hlutaskilValnámskeiðV-888-THHL7,5 Einingar
Nánari upplýsingarMeistararitgerðSkyldaV-898-THES30 Einingar
Haustönn/Fall 2020
Nánari upplýsingarCreative Approaches and Entrepreneurial MindsetsValnámskeiðV-702-CREM7,5 Einingar
Nánari upplýsingarInnovation and Entrepreneurship: A field of knowledge and practiceValnámskeiðV-703-INEN7,5 Einingar
Nánari upplýsingarFundamentals in Tourism and Hospitality ManagementValnámskeiðV-704-FTHM7,5 Einingar
Nánari upplýsingarFinancial Reporting and Accounting Standards IValnámskeiðV-705-FIR17,5 Einingar
Nánari upplýsingarAuditing, Auditing Standards and Ethics in Accounting and AuditingValnámskeiðV-706-AUD17,5 Einingar
Nánari upplýsingarStrategic ManagementSkyldaV-712-STJO7,5 Einingar
Nánari upplýsingarOrganizational PsychologyValnámskeiðV-715-ORPS7,5 Einingar
Nánari upplýsingarAdvanced Business InformaticsValnámskeiðV-725-ABIN7,5 Einingar
Nánari upplýsingarStaffing: from recruitment to terminationValnámskeiðV-730-STRT7,5 Einingar
Nánari upplýsingarLabour lawValnámskeiðV-731-LALA3,75 Einingar
Nánari upplýsingarChange management and leadershipValnámskeiðV-736-CMLE7,5 Einingar
Nánari upplýsingarInternational MarketingSkyldaV-736-INMA7,5 Einingar
Nánari upplýsingarAdvanced and digital marketingSkyldaV-738-ADDM7,5 Einingar
Nánari upplýsingarEnterprise ArchitecturesValnámskeiðV-746-ENAR7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarInternational FinanceValnámskeiðV-767-INTF7,5 Einingar
Nánari upplýsingarCorporate TaxationValnámskeiðV-772-TAX17,5 Einingar
Nánari upplýsingarAdvanced Topics in Emerging TechnologiesValnámskeiðV-795-ATET7,5 Einingar
Nánari upplýsingarPerformance ManagementValnámskeiðV-830-PEMA3,75 Einingar
Nánari upplýsingarPortfolio ManagementValnámskeiðV-862-PORT7,5 Einingar
Nánari upplýsingarEquity AnalysisValnámskeiðV-863-EQUI7,5 Einingar
Nánari upplýsingarMeistararitgerð/hlutaskilValnámskeiðV-888-THHL7,5 Einingar
Nánari upplýsingarResearch ProposalSkyldaV-898-REPR0 Einingar
Nánari upplýsingarMeistararitgerðSkyldaV-898-THES30 Einingar
Nánari upplýsingarSkiptinámValnámskeiðX-699-EXCH30 Einingar
Vorönn/Spring 2021
Nánari upplýsingarGlobal Issues in Travel and TourismValnámskeiðV-711-GLTT7,5 Einingar
Nánari upplýsingarConsumer BehaviorValnámskeiðV-712-COBE3,75 Einingar
Nánari upplýsingarEntrepreneurship and Innovation in ContextValnámskeiðV-715-ENIC3,75 Einingar
Nánari upplýsingarBusiness Process ManagementValnámskeiðV-716-BPMA7,5 Einingar
Nánari upplýsingarFixed Income AnalysisValnámskeiðV-716-FINC3,75 Einingar
Nánari upplýsingarManagement controlValnámskeiðV-717-CPMA7,5 Einingar
Nánari upplýsingarImplementation of information systemsValnámskeiðV-717-IMIS3,75 Einingar
Nánari upplýsingarEntrepreneurial FinanceValnámskeiðV-733-ENTR7,5 Einingar
Nánari upplýsingarInternational and labour economicsValnámskeiðV-733-ILEC7,5 Einingar
Nánari upplýsingarBranding and Strategic MarketingSkyldaV-741-BRAN7,5 Einingar
Nánari upplýsingarStrategic HRM and MetricsValnámskeiðV-745-STRA7,5 Einingar
Nánari upplýsingarBusiness Research MethodologySkyldaV-746-REME7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarCases in corporate financeValnámskeiðV-763-COR27,5 Einingar
Nánari upplýsingarGerð reikningsskila og staðlar um reikningsskil IIValnámskeiðV-765-FIR27,5 Einingar
Nánari upplýsingarApplied DerivativesValnámskeiðV-766-APDE7,5 Einingar
Nánari upplýsingarConsolidated Financial StatementsValnámskeiðV-767-SARE7,5 Einingar
Nánari upplýsingarBusiness Intelligence and AnalyticsValnámskeiðV-784-REK57,5 Einingar
Nánari upplýsingarFélaga- og fjármunarétturValnámskeiðV-802-BULA7,5 Einingar
Nánari upplýsingarTourism MarketingValnámskeiðV-840-TOMA7,5 Einingar
Nánari upplýsingarTraining and DevelopmentValnámskeiðV-840-TRDE3,75 Einingar
Nánari upplýsingarReikningshald, afleiður og aðrir fjármálagerningarValnámskeiðV-871-AFLE7,5 Einingar
Nánari upplýsingarMeistararitgerð/hlutaskilValnámskeiðV-888-THHL7,5 Einingar
Nánari upplýsingarResearch ProposalSkyldaV-898-REPR0 Einingar
Nánari upplýsingarMeistararitgerðSkyldaV-898-THES30 Einingar