Deildarforseti:Dr. Friðrik Már Baldursson
MSc í markaðsfræði - 90 ECTS
Skyldufag á brautKennslutungumál
Valfag á brautUndanfarar fyrir námskeið
Vorönn/Spring 2020
Nánari upplýsingarSamþætt verkefni I ; hugmynd og hönnunValnámskeiðT-800-INT18 Einingar
1. árPrenta
ÖnnVorönn/Spring 2020
Stig námsgreinar4. Framhaldsnám, grunnnámskeið
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Páll Kristján Pálsson
Ylfa Rakel Ólafsdóttir
Technology does not exist in isolation but is dependent upon natural sciences, technical feasibility and market need. This is what makes technological development challenging but if it is successful in integrating these factors it can be very rewarding. The objective of this course is to give the student a comprehensive experience of combining these factors for technological innovation, develpment and marketing. To accomplish this, students will go through the conceive, design and parts of implement and operate process with the aim to ensure technical feasability and to target market need.
The course will cover innovation, entrepreneurship and writing a complete businesplan for a „start up“ of a technical idea, in light of market needs, research, technical development, planning and financial presumptions. We deal with the terms innovation and entrepreneurship and their significance for modern management. We also cover the value of knowledge, intellectual property and patent rights.
The course will also give an overview of the importance of continuous innovation through technical development processes and market need analysis in relation to product and corporate lifecycles.

After the course the student shall be able to explain the following terms: Buisness plan, market analysis, technical feasibility, financial models and profitability.
Disciplinary skills: On the completion of the course the student shall be able to formulate technically complex ideas and develop and implement them for a competative market. The student will learn how to develop ideas through the Canvas method, build a buisness plan, execute a feasibility study, carry out a financial plan and test the idea developing and using a prototype.
Skills: Students shall be able to adapt the most important methods in optimizing business opportunities by analysing current situation and suggesting methods and actions that are likely to lead to optimal results in Innovation. Also students shall be able to describe how to realize their proposals.
Personal skills:
  • Apply engineering methods to complex projects, i.e. have the ability to assess engineering projects, identify the key factors in a given situation, and develop an approach to solution.
  • Formulate and work on open-ended problems, including creative thinking.
  • Realize the limits of his/her expertise and know when it is necessary and appropriate to seek specialist advice.
  • Manage and motivate people by disciplines of human resource management and provide leadership.
Interpersonal skills
  • Communicate effectively and professionally and formulate sound arguments, both in writing and by means of presentations, using appropriate professional language, including statistics, figures, illustrations, equations, tables and video.
  • Use time management and work planning related to the organization, implementation and successful completion and reporting of a project.
  • Be an effective team member and contribute to the management of team projects.
  • Recognize the interdisciplinary nature of technical problems and work with other professions to arrive at a solution for complex engineering problems.
  • Propose, plan, structure and manage well defined projects involving a team of individuals from different professional disciplines. Prioritize, organize and schedule work activities effectively.

Possess the knowledge to present and interpret the outcome of a business plan and be able to establish and/or operate minor companies.
Participate in research and product development within the broad field of engineering, recognizing their roles in the innovation process.
Know how to avoid making mistakes when searching, developing and evaluating business  opportunities.


Ekkert skráð lesefni.

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