Viðskiptadeild
Deildarforseti:Dr. Friðrik Már Baldursson
Vefpóstur:vd@ru.is
Vefsíða:http://www.ru.is/vd
KennararSkoða
MSc í markaðsfræði - 90 ECTS
Annir:3
Einingar:90
HæfniviðmiðSkoða
Táknmyndir
Skyldufag á brautKennslutungumál
Valfag á brautUndanfarar fyrir námskeið
Prenta
Haustönn/Fall 2019
Nánari upplýsingarCreative Approaches and Entrepreneurial MindsetsValnámskeiðV-702-CREM7,5 Einingar
Nánari upplýsingarInnovation and Entrepreneurship: A field of knowledge and practiceValnámskeiðV-703-INEN7,5 Einingar
Nánari upplýsingarFundamentals in Tourism and Hospitality ManagementValnámskeiðV-704-FTHM7,5 Einingar
Nánari upplýsingarFinancial Reporting and Accounting Standards IValnámskeiðV-705-FIR17,5 Einingar
Nánari upplýsingarAuditing, Auditing Standards and Ethics in Accounting and AuditingValnámskeiðV-706-AUD17,5 Einingar
Nánari upplýsingarStrategic ManagementSkyldaV-712-STJO7,5 Einingar
Nánari upplýsingarOrganizational PsychologyValnámskeiðV-715-ORPS7,5 Einingar
Nánari upplýsingarAdvanced Business InformaticsValnámskeiðV-725-ABIN7,5 Einingar
Nánari upplýsingarStaffing: from recruitment to terminationValnámskeiðV-730-STRT7,5 Einingar
Nánari upplýsingarLabour lawValnámskeiðV-731-LALA3,75 Einingar
Nánari upplýsingarChange management and leadershipValnámskeiðV-736-CMLE7,5 Einingar
Nánari upplýsingarInternational MarketingSkyldaV-736-INMA7,5 Einingar
Nánari upplýsingarAdvanced and digital marketingSkyldaV-738-ADDM7,5 Einingar
Nánari upplýsingarEnterprise ArchitecturesValnámskeiðV-746-ENAR7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarInternational FinanceValnámskeiðV-767-INTF7,5 Einingar
Nánari upplýsingarCorporate TaxationValnámskeiðV-772-TAX17,5 Einingar
Nánari upplýsingarAdvanced Topics in Emerging TechnologiesValnámskeiðV-795-ATET7,5 Einingar
Nánari upplýsingarPerformance ManagementValnámskeiðV-830-PEMA3,75 Einingar
Nánari upplýsingarPortfolio ManagementValnámskeiðV-862-PORT7,5 Einingar
Nánari upplýsingarEquity AnalysisValnámskeiðV-863-EQUI7,5 Einingar
Nánari upplýsingarMeistararitgerð/hlutaskilValnámskeiðV-888-THHL7,5 Einingar
Nánari upplýsingarResearch ProposalSkyldaV-898-REPR0 Einingar
Nánari upplýsingarMeistararitgerðSkyldaV-898-THES30 Einingar
Nánari upplýsingarSkiptinámValnámskeiðX-699-EXCH30 Einingar
Vorönn/Spring 2020
Nánari upplýsingarSamþætt verkefni I ; hugmynd og hönnunValnámskeiðT-800-INT18 Einingar
Nánari upplýsingarGlobal Issues in Travel and TourismValnámskeiðV-711-GLTT7,5 Einingar
Nánari upplýsingarConsumer BehaviorValnámskeiðV-712-COBE3,75 Einingar
Ár
1. árPrenta
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Jacob Lund Orquin
Lýsing
Consumer behavior is everywhere and the demand for consumer oriented thinking is ever increasing. In this course, we go through the fundaments of consumer behavior and try to understand the consumer both as an individual and in a group. The first part of the course is dedicated to the individual and the psychological factors that influence our behavior such as attention, learning, emotions etc. In the second part, we study consumer decision making, i.e. how consumers purchase products and services, and what factors influence their decisions. In the third part, we put consumer behavior in a practical context and study how companies and governments can influence and nudge consumers. We will also reflect on the ethical aspects of influencing consumer behavior.   
Námsmarkmið
The student should be able to describe:
- The fundamentals of consumer psychology, including attention, perception, learning, memory,   attitudes, emotion and motivation.
- Tthe main theories of consumer decision making.
- How companies and governments use consumer behavior research to nudge and influence consumers.
- How consumers influence each other, the society, and the environment through their actions.
The student should be able to ability to apply knowledge to:
- Explain concrete examples of consumer behavior in behavioral and psychological terms.
- Predict how consumers will behave in a concrete situation based on consumer behavior theory. 
- Evaluate business and policy actions from a consumer perspective.
- Identify ways to influence or change consumer behavior.
The student should be able to apply knowledge and skills to:
- Adopt and advocate for consumer oriented thinking in business and policy situations.
- Provide input to the development of consumer products and services.
- Critically reflect on the ethicality of consumer related business and government actions.  
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
The course is based on lectures, group work, class discussion and individual exercises. Active participation is crucial to the learning outcome.  
TungumálEnska
Nánari upplýsingarInnovation ManagementValnámskeiðV-713-INNM7,5 Einingar
Nánari upplýsingarEntrepreneurship and Innovation in ContextValnámskeiðV-715-ENIC3,75 Einingar
Nánari upplýsingarGreining og stjórnun viðskiptaferlaValnámskeiðV-716-BPMA7,5 Einingar
Nánari upplýsingarFixed Income AnalysisValnámskeiðV-716-FINC3,75 Einingar
Nánari upplýsingarStjórnun og eftirlitskerfiValnámskeiðV-717-CPMA7,5 Einingar
Nánari upplýsingarFjármál og frumkvöðlastarfssemiValnámskeiðV-733-ENTR7,5 Einingar
Nánari upplýsingarInternational and labour economicsValnámskeiðV-733-ILEC7,5 Einingar
Nánari upplýsingarBranding and Strategic MarketingSkyldaV-741-BRAN7,5 Einingar
Nánari upplýsingarStrategic HRM and MetricsValnámskeiðV-745-STRA7,5 Einingar
Nánari upplýsingarBusiness Research MethodologySkyldaV-746-REME7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarÞættir í fjármálastjórnun fyrirtækjaValnámskeiðV-763-COR27,5 Einingar
Nánari upplýsingarGerð reikningsskila og staðlar um reikningsskil IIValnámskeiðV-765-FIR27,5 Einingar
Nánari upplýsingarApplied DerivativesValnámskeiðV-766-APDE7,5 Einingar
Nánari upplýsingarSamstæðureikningsskil fyrirtækjaValnámskeiðV-767-SARE7,5 Einingar
Nánari upplýsingarRekstrargreining og viðskiptagreindValnámskeiðV-784-REK57,5 Einingar
Nánari upplýsingarFélaga- og fjármunarétturValnámskeiðV-802-BULA7,5 Einingar
Nánari upplýsingarTourism MarketingValnámskeiðV-840-TOMA7,5 Einingar
Nánari upplýsingarTraining and DevelopmentValnámskeiðV-840-TRDE3,75 Einingar
Nánari upplýsingarReikningshald, afleiður og aðrir fjármálagerningarValnámskeiðV-871-AFLE7,5 Einingar
Nánari upplýsingarMeistararitgerð/hlutaskilValnámskeiðV-888-THHL7,5 Einingar
Nánari upplýsingarResearch ProposalSkyldaV-898-REPR0 Einingar
Nánari upplýsingarMeistararitgerðSkyldaV-898-THES30 Einingar
Nánari upplýsingarSkiptinámValnámskeiðX-699-EXCH30 Einingar