Viðskiptadeild
Viðskiptadeild
Deildarforseti:Dr. Friðrik Már Baldursson
Vefpóstur:vd@ru.is
Vefsíða:http://www.ru.is/vd
KennararSkoða
MSc í markaðsfræði - 90 ECTS
MSc í markaðsfræði - 90 ECTS
Annir:3
Einingar:90
HæfniviðmiðSkoða
Vorönn/Spring 2020
Samþætt verkefni I ; hugmynd og hönnun ValnámskeiðT-800-INT18 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námsgreinar4. Framhaldsnám, grunnnámskeið
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Páll Kristján Pálsson
Ylfa Rakel Ólafsdóttir
Lýsing
Technology does not exist in isolation but is dependent upon natural sciences, technical feasibility and market need. This is what makes technological development challenging but if it is successful in integrating these factors it can be very rewarding. The objective of this course is to give the student a comprehensive experience of combining these factors for technological innovation, develpment and marketing. To accomplish this, students will go through the conceive, design and parts of implement and operate process with the aim to ensure technical feasability and to target market need.
The course will cover innovation, entrepreneurship and writing a complete businesplan for a „start up“ of a technical idea, in light of market needs, research, technical development, planning and financial presumptions. We deal with the terms innovation and entrepreneurship and their significance for modern management. We also cover the value of knowledge, intellectual property and patent rights.
The course will also give an overview of the importance of continuous innovation through technical development processes and market need analysis in relation to product and corporate lifecycles.

Námsmarkmið
After the course the student shall be able to explain the following terms: Buisness plan, market analysis, technical feasibility, financial models and profitability.
Disciplinary skills: On the completion of the course the student shall be able to formulate technically complex ideas and develop and implement them for a competative market. The student will learn how to develop ideas through the Canvas method, build a buisness plan, execute a feasibility study, carry out a financial plan and test the idea developing and using a prototype.
 
Skills: Students shall be able to adapt the most important methods in optimizing business opportunities by analysing current situation and suggesting methods and actions that are likely to lead to optimal results in Innovation. Also students shall be able to describe how to realize their proposals.
Personal skills:
  • Apply engineering methods to complex projects, i.e. have the ability to assess engineering projects, identify the key factors in a given situation, and develop an approach to solution.
  • Formulate and work on open-ended problems, including creative thinking.
  • Realize the limits of his/her expertise and know when it is necessary and appropriate to seek specialist advice.
  • Manage and motivate people by disciplines of human resource management and provide leadership.
Interpersonal skills
  • Communicate effectively and professionally and formulate sound arguments, both in writing and by means of presentations, using appropriate professional language, including statistics, figures, illustrations, equations, tables and video.
  • Use time management and work planning related to the organization, implementation and successful completion and reporting of a project.
  • Be an effective team member and contribute to the management of team projects.
  • Recognize the interdisciplinary nature of technical problems and work with other professions to arrive at a solution for complex engineering problems.
  • Propose, plan, structure and manage well defined projects involving a team of individuals from different professional disciplines. Prioritize, organize and schedule work activities effectively.

Possess the knowledge to present and interpret the outcome of a business plan and be able to establish and/or operate minor companies.
Participate in research and product development within the broad field of engineering, recognizing their roles in the innovation process.
Know how to avoid making mistakes when searching, developing and evaluating business  opportunities.

Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálÍslenska
Global Issues in Travel and Tourism ValnámskeiðV-711-GLTT7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Tracy S. Michaud
Lýsing
 Tourism is the world´s largest industry.  As future managers, students will learn the value of understanding how tourism affects both travelers, businesses, and communities in complex and contentious ways throughout the world in order to make informed leadership decisions at work and in their personal travel. 
Námsmarkmið
The student should have an understanding of concepts such as:
- how global tourism brings travelers, businesses, and host communities into close contact and the issues this creates;
-the presentation of western ideals and images in non-western countries and how tourism affects this;
-the political and ethical dilemmas of tourism.The student should develop the ability to apply their knowledge to:
-discuss, write and present on the issues and negative consequences of travel and tourism in the world
-discuss, write and present on how responsible travel, when planned and carried out according to ethical principles and guidelines, can be a force of change
-discuss, write and present on how tourism can introduce travelers to other cultures, improve living conditions of local residents, protect local environments, resources, and lifestyles, and build business.The student should apply their knowledge and skills to:
- inform decisions based on how travel and tourism is a major force of social, economic, cultural, and environmental change.
- document, present, and advocate for decisions based on how travel and tourism is a major force of social, economic, cultural, and environmental change.
Námsmat
 Learning activities throughout the semester lead to a final paper and presentation that synthesizes class content. Students will also create a personal ethical travel statement and responsible tourism statement for a business.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
 Class content will be presented through text readings, video presentations, and class lectures. Learning activities will be student-led, rely heavily on readings, group discussions, and in-class activities.
TungumálEnska
Consumer Behavior ValnámskeiðV-712-COBE3,75 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Jacob Lund Orquin
Lýsing
Consumer behavior is everywhere and the demand for consumer oriented thinking is ever increasing. In this course, we go through the fundaments of consumer behavior and try to understand the consumer both as an individual and in a group. The first part of the course is dedicated to the individual and the psychological factors that influence our behavior such as attention, learning, emotions etc. In the second part, we study consumer decision making, i.e. how consumers purchase products and services, and what factors influence their decisions. In the third part, we put consumer behavior in a practical context and study how companies and governments can influence and nudge consumers. We will also reflect on the ethical aspects of influencing consumer behavior.   
Námsmarkmið
The student should be able to describe:
- The fundamentals of consumer psychology, including attention, perception, learning, memory,   attitudes, emotion and motivation.
- Tthe main theories of consumer decision making.
- How companies and governments use consumer behavior research to nudge and influence consumers.
- How consumers influence each other, the society, and the environment through their actions.
The student should be able to ability to apply knowledge to:
- Explain concrete examples of consumer behavior in behavioral and psychological terms.
- Predict how consumers will behave in a concrete situation based on consumer behavior theory. 
- Evaluate business and policy actions from a consumer perspective.
- Identify ways to influence or change consumer behavior.
The student should be able to apply knowledge and skills to:
- Adopt and advocate for consumer oriented thinking in business and policy situations.
- Provide input to the development of consumer products and services.
- Critically reflect on the ethicality of consumer related business and government actions.  
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
The course is based on lectures, group work, class discussion and individual exercises. Active participation is crucial to the learning outcome.  
TungumálEnska
Innovation Management ValnámskeiðV-713-INNM7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Marina Candi
Lýsing
 The course consists of three modules. The first module focuses on types of innovation, innovation ecosystems and traditional and more recent methods for managing innovation. The second module focuses on open innovation in its many forms and narrative methods. The third module consists of student presentations of their final assignments and critical analysis and discussion.
Námsmarkmið
The student should be able to describe:
• Different types of innovation and innovation ecosystems
• Traditional and more recent methods for innovation management and the differences and similarities among these methods
• The concept of open innovation and its multiple manifestations
• The differences among, and relative strengths of, methods of presenting innovation ideas and solutions
The student should be able to ability to apply knowledge to:
• Assess the type(s) and core of specific innovations
• Identify and describe innovation ecosystems
• Distinguish among methods for innovation management and select appropriate methods for different innovation projects
• Critically evaluate open innovation options for innovation projects
• Frame the description of an innovation idea or solution as a story
The ability to apply knowledge and skills: The student should be able to
• Identify the position of an innovation within one or more ecosystems
• Organize and lead an innovation project using a variety of innovation methods
• Decide on the merits of open innovation approaches and implement them where appropriate
• Craft a narrative story describing a new innovation or innovation project
Námsmat
 Student grades will be based on three assignments to be completed during the course as well as class participation.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
 Lectures, in-class exercises, discussions and assignments.
TungumálEnska
Entrepreneurship and Innovation in Context ValnámskeiðV-715-ENIC3,75 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Bala Murughan Kamallakharan
Lýsing
The course covers the fundamental concepts of how to start a startup. The objective of this class is to change the mindset that entrepreneurship, starting and running your own business is risky and only a selected few can do it. Student will leave the class with the mindset that entrepreneurship is a viable career choice. At the end of this class, students should feel that they have the tool set, knowledge and practical know-how on how to start a startup. The class will also showcase the “Whys” and “Hows” of building a business, the sequence of building a business and challenge the students to actually take the plunge in doing the actual task of building a business. The classroom sessions will be more run like workshops where all the students are participating in the activity on schedule.
The class will challenge students to think like a contrarian in building a business using the approach of startup thinking. The conventional wisdom on how to build a business does not work in the context of hyper competition and globalization. The challenge is not limited to businesses; the challenge is applicable to every person. Everyone can be a startup founder and entrepreneur; actually we all were before the agrarian and the industrial revolution. The notion of a job was non-existent. We will explore how anyone can build a unique and valuable business as long as they subscribe to the notion that it has to be something different, unique but grounded in the present. Future will not get automatically better, it gets better through the collective efforts of founders and entrepreneurs who move the human race forward and we will explore the methodologies that allows us to learn the path of company building.

Námsmarkmið
 The student should be able to describe:
- The concept of startup thinking or entrepreneurship
- The concept of innovation and technology
- The scope of innovation and technology in the context of starting a new ventureThe student should be able to ability to apply knowledge to:
- Come up with new ideas to solve problems in the context of starting a business
- Build teams
- Apply technology to build products and services
- Articulate and clarify the problems and solutions in the context of a startup or a business
- Apply the sequence of how to build a startup
- Build traction for their products and services
- Build a business modelThe student should be able to apply knowledge and skills to:
- Start their own venture
- Build a value proposition for a problem in the context of entrepreneurship
- Pitch and present their startup or business
Námsmat
Class participation, Team self assessment, Blog posts and grading on final presentation
Individuals
- Personal Blog, Brand creation and quality of questions in the classroom (20%)
- 1 page narratives on each of the above topics through their personal blog (30%)Group (50%)
- Build a team and a company website (5%)
- Build a fan base for the product (10%)
- Build a company pitch deck (10%)
- Completed Business Model Canvas (5%)
- Completed Value Proposition Design (5%)
- Decide on CEO, COO, CTO and CMO and narrate the thinking behind the decision (1%)
- Decide on how the Stock of the company should be split and narrate the thinking behind the decision (1%)
- How does the team allocate the stock option pool and narrate the thinking behind the decision (1%)
- Narrative on building a company culture (2%)
- Narrative on the ideal operating system (culture, habits, rituals) for the company (10%)
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Lectures, workshops, blog writing, project work and final presentation
TungumálEnska
Business Process Management ValnámskeiðV-716-BPMA7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Oliver Müller
Lýsing
Business Process Management (BPM) is an interdisciplinary approach to the analysis, design, implementation, and improvement of organizational work processes and supporting IT systems. The goal of BPM is to increase operational efficiency and effectiveness (e.g., product/service quality, compliance) by understanding a company as a system of business processes, instead of functional departments only. This course covers all phases of the BPM lifecycle, from process identification over modeling, analysis, redesign, automation, to process monitoring and performance management. In addition, strategic (e.g., alignment, governance) and social (e.g., people, culture) factors of BPM will be covered. In interactive sessions students will learn state-of-the-process analysis methods and tools (e.g., process modeling with BPMN, process simulation with ARENA) and study real-world case studies related to process-oriented management methodologies like Six Sigma and Lean Management.
Námsmarkmið
Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied. The student should be able to:

1.     Identify and characterize the key ideas of process thinking (e.g., organizing firms in processes instead of organizational functions)

2.     Describe and explain the phase of the Business Process Management lifecycle (e.g., from process discovery over design to monitoring and controlling)

3.     Identify and discuss additional factors relevant for Business Process Management (e.g., strategic alignment, organizational culture)
Entail the ability to apply knowledge. Skills can indicate general skills that are not limited to a certain scientific field or profession, as well as specific skills. The student should be able to:

1.     Identify the differences between process-oriented management approaches and other approaches to management

2.     Choose and apply process analysis and design methods (e.g., process modeling, process simulation) to existing business processes

3.     Analyze the business impact of Business Process Management

Entail the ability to apply knowledge and skills to work and study. The student should be able to:

1.     Improve the efficiency and effectiveness of an organization by applying the ideas of Business Process Management
2.     Organize Business Process Management programs and projects
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Fixed Income Analysis ValnámskeiðV-716-FINC3,75 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Már Wolfgang Mixa
Lýsing
Fixed income is among the major financial pillars in every civilized society. This course is set to support students in having applicable knowledge of most types of fixed income instruments (bonds), not only how to price them and evaluate the pricing in the markets, but also to determine possible pros and cons of different types of fixed income instruments
Námsmarkmið
Students should be able to describe:
• The most common types of fixed income markets, including government bonds and corporate bonds.
• The most important aspects regarding the evaluation of bonds.
• Portfolio management of fixed income securities and drivers of performance, including the duration effects.
The student should be able to:
• Quantify the price sensitivity of bonds
• Analyze various features of bonds
• Determine the valuation for fixed income securities.
• Apply basic tools such as Excel to analyze bond prices and other tools as well.
The student should be able to apply knowledge and skills to critically:
• Analyze and strategically weigh different types of bonds both in Iceland and in foreign markets.
• Evaluate the pros and cons associated with different bond classes and time structures in a broader context.
• Weigh risks in relation to bond investments.
Námsmat
The final grade will be based on four parts, with the following weights:
Class participation                  10%Mid-term exam:                      20%A home assignment:               20%Final exam:                             50%
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Management control ValnámskeiðV-717-CPMA7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Carsten Rohde
Lýsing
This course focuses on the various accounting issues in respect of typical business combinations and consolidated financial statements including:
•         Accounting for goodwill on acquisition of a subsidiary and/or a business;
•         Preparation of a Consolidated Statement of Financial Position (C-SOFP);
•         Preparation of a Consolidated Statement of Profit or Loss and Other Comprehensive Income (C-SPLOCI); and
•         Preparation of a Consolidated Statement of Cash Flows (C-SOCF).More complex matters will also be considered like accounting for associates, accounting for joint arrangements (including joint operations and joint ventures), and consolidation of foreign subsidiaries.The accounting framework that will be used for this course will be International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB). The course will also consider additional reporting requirements as stipulated by the Financial Statements Act No.3/2006.  The main IFRS Standards covered include:
•         IFRS 3: Business Combinations
•         IFRS 10: Consolidated Financial Statements
•         IFRS 11: Joint Arrangements
•         IFRS 12: Disclosure of Interests in Other Entities
•         IAS 7: Statement of Cashflows
•         IAS 21: The Effects of Changes in Foreign Exchange Rates
•         IAS 27: Separate Financial Statements
•         IAS 28: Investments in Associates

The book Financial Accounting and Reporting by Elliott & Elliott, 18th Edition, Pearson Publications, will be used for this course. The following chapters will be covered:
•         Accounting for groups at the date of acquisition (Ch.22)
•         Preparation of Consol-SOFP after date of acquisition (Ch.23)
•         Preparation of Consol-SPLOCI, Consol-SOCE, Consol-SOCF (Ch.24)
•         Accounting for associates and joint arrangements (Ch. 25)
Námsmarkmið
On successful completion of this module candidates will have enhanced their knowledge of:
•         Financial statements and reporting for groups;
•         Accounting issues that are specific to associate undertakings, joint arrangements and overseas subsidiary undertakings;
•         IFRS that are relevant for consolidation,; and
•         Relevant legislation.


Students will have enhanced their skills
•         to understand consolidated financial statements;
•         to identify, develop and critically assess solutions for accounting issues that are specific to consolidated financial statements, in accordance with IFRS and relevant legislation; and
•         to identify conflicts of interest in relation to accounting practices.


Students will have developed their competences
•         to prepare the financial statements for groups;
•         to implement and justify solutions for accounting issues that are specific to consolidated financial statements, in accordance with IFRS and relevant legislation; and
•         to address other practical accounting issues as they arise including ethical considerations in relation to accounting practices.


Námsmat
Participation (10%)
The participation grade takes note of the student’s presence in class but more importantly it is an evaluation of students’ active participation. This means partaking in class discussions, asking questions of the lecturer, and attempting to answer questions posed by the lecturer. Note that active participation does not consider the calibre of opinions offered, answers provided, or questions asked. Instead, the lecturer will only consider students’ individual efforts to contribute to an open and dynamic learning environment.
Individual Assignments (5% + 5%)
Students will receive two online tests, one at the end of the February teaching period and one at the end of the March teaching period. The tests will cover the main topics covered during each teaching period. The tests will be “Stop/Go” type; a minimum mark of 60% will be required to pass each test but students will be able to retake each test as often as they want until the required pass mark is achieved. Once the required pass mark is achieved students will be assigned the full 5% of credit attributable to each test.
Group Assignment (20%)
A Group Assignment will be issued following completion of the first teaching period in February. Students will be assigned into group sizes of 3. Further information on the group assignment will be provided as the course progresses.
Final exam (60%)
The final exam will be 3 hours in duration. The exam will be split into two sections, A & B. Section A will be compulsory and comprise 70% of the exam. Section B will require students to answer one question from two presented and will comprise the remaining 30% of the exam. Further information on the final exam will be provided as the course progresses.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Overall, the teaching methods will reflect the stated learning outcomes of the course. Teaching will be a combination of different approaches including lectures, case discussions, tutorials and exercises. The teaching relies on the students’ active participation and effective preparation.
TungumálEnska
Entrepreneurial Finance ValnámskeiðV-733-ENTR7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Dimo Dimov
Lýsing
This course provides an overview of the entrepreneurial finance process. It covers a wide range of topics associated with a venture’s financial strategy: financial planning, sources of capital, exit strategies, financial contracting, and valuation. It focuses on integrating and extending one’s basic knowledge of finance principles with the complexities that entrepreneurship, business strategy, and marketing add to the context of new ventures. The fundamental premise of the course is that financial strategy formulation and implementation is a crucial part of the venture development process. As such, the course is suitable for those who plan to engage in new venture development both as an independent effort and within a corporate or family business context. I expect that students taking this course will have an understanding of some of the basic finance such as financial statement preparation and discounted cash flow analysis.
Námsmarkmið
Collection of facts, concepts, theories and techniques acquired by students.
The student should:
•Identify different funding options.
•Describe the elements of a new venture’s business and financial model.
•Explain the key issues associated with financial planning and fundraising in a new venture context.
 The ability to apply knowledge to different tasks of the entrepreneurial finance process.
The student should:
•Analyze relevant issues in situations at the intersection of entrepreneurship and finance.
•Categorize the uncertainties / risks associated with the development of new ventures.
•Compare different funding options.
The ability to apply knowledge and skills in entrepreneurial finance settings.
The student should:
•Evaluate investment proposals.
•Formulate financial plans.
•Design investment proposals.
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
International and labour economics ValnámskeiðV-733-ILEC7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Katrín Ólafsdóttir
Lýsing
This course is intended for students in Human Resource Management and Organisational Psychology while students in other programs are welcome. In today’s globalized world the links between labor markets and international trade are very strong and the tools of economics apply equally to both.
In this course we start by discussing the basic ideas of economics, demand and supply and the gains from trade. Then we will take this analysis further and look at how the basic tools of economics apply to labor markets and in the international context. When looking at labor markets we will focus on how labor markets operate and how that relates to what goes on inside the firm. The tools of economics are used to analyze employer and employee decisions, and the institutional factors shaping those decisions, such as unions and employer federations. When looking at the international context we will add trade between countries and exchange rates.
Among topics discussed are employee supply of labor, employer demand for labor, education and training, the role of unions, worker rights and government policy, employee involvement and participation, discrimination, unemployment, income inequality, international trade and competition, exchange rates, real and nominal, and the role of international treaties.
Námsmarkmið
After finishing the course:Students should posess general knowledge and insights of the main theories and concepts of labor economics.

Students should have knowledge and understanding of terms used in labor economics such as labor demand and labor supply, elasticity, indifference curves, human capital, unemployment, and discrimination.

 Students should understand the main factors affecting demand and supply both in general markets as well as in the labor market.

Students should know what distinguishes labor markets from other markets.
Students should be able to apply the basic tools of labor economics.

Students should be able to analyze the effects of various changes, including policy, to supply and demand for labor.

Students should be able to draw and explain the models used in labor economics, such as supply and demand, budget constraints and indifference curves. Students should understand the role of government and international institutions in the labor market.


Students should have the skills to analyze economic problems that apply to the labor market.
Students should be able to understand which tool to apply to each problem and be able to separate the major factors of the problem from the minor factors.
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Branding and Strategic Marketing SkyldaV-741-BRAN7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Valdimar Sigurðsson
Vishnu M. Ramachandran Girija
Lýsing
The aim of the course is to provide an advanced understanding of brand management and strategic marketing. In the beginning, students will advance their understanding of key concepts and methods mostly focusing on marketing strategy with emphasis on choosing the right marketing metrics for different companies and industries. This beginning part of the course will be conducted by combining short lectures with cases, with an emphasis on the latter. The course is designed to help students develop a conceptual framework and marketing dashboard when making a marketing and/or branding decision. The cases will focus on service, tourism, digital marketing and luxury brands. As the course progresses more emphasis will be put on activities to review, build, measure and manage brand equity though a large project on brand auditing and strategic marketing. Students will also be given the opportunity to study a relevant topic of their choice with some depth in a critical literature review. The supplementary readings will present essential marketing strategy and branding techniques for measuring and monitoring everything from brand equity to social media marketing. By the end of the course students should have an advanced understanding of strategic marketing and brand management and be able analyse both marketing decision making as well as brand management from a clear conceptual framework.
Námsmarkmið
Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied. The student should:

 

1.     Understand the importance of key marketing metrics and branding conceptualisation

2.     Be able to place the latest knowledge in context within their field

3.    Be able to account for selected concepts, theories, methods and practice in both marketing strategy and branding (see e.g. the aim of the course and the course outline)

4.     Have knowledge of ethical problems in strategic marketing and brand management

Entail the ability to apply knowledge. Skills can indicate general skills that are not limited to a certain scientific field or profession, as well as specific skills.

 

1.     Be able to discuss the strength and weakness related to the concepts, theories, methods and practice

2.     Can understand and tackle issues in strategic marketing and branding in a professional context

3.     Can collect, analyse and evaluate scientific papers and data for strategic marketing and/or for brand auditing

4.     Are innovative in developing and applying ideas in branding

5.     Can develop branding projects or marketing strategyImproved management decision-making and the ability to provide relevant, accurate, and timely information to a marketing problem.

Entail the ability to apply knowledge and skills to work and study.

 

1.     Have developed the necessary learning skills and independence for further studies

2.     Can initiate and implement marketing strategy and/or brand management

3.     Are capable of presenting and describing marketing management issues and research findings in English

4.   Can write business texts in English.

5.     Can evaluate the suitability of the different methods and scientific issues in branding and marketing strategy

Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Strategic HRM and Metrics ValnámskeiðV-745-STRA7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Kjartan Sigurðsson
Lýsing
 This course is designed as a platform for integration and application of various concepts, theories and frameworks in the field of HRM and OP and from other courses in the program. The strategic fit or alignment of HRM strategy and practices to organizational strategic goals, and HRM´s contribution to performance through value creation, are central to this course. The focus is on content, context and process considerations including formulation, decision making, implementation and evaluation processes for strategically aligned HR strategy and HR metrics. Basic concepts and key frameworks to analyse competitive and complex organizational environment will be introduced. Participant´s will also be exposed to various trends and contextual issues faced by organizations and HR professionals in a complex, competitive and ever evolving environment. The firm´s HR architecture, along with theories relating to HRM´s strategic role, business partnership and HR value proposition, will be covered. Various models, perspectives and stakeholders will be taken into account. 
Námsmarkmið
Understand the complexities in HR and business strategy development, implementation and evaluation.

Understand and explain key terms and frameworks relating to strategy development and implementation.

Conceptually understand and explain key theories and frameworks relating to stragetical alignment of HR strategy and HR metrics.
Describe and apply key HR models, frameworks and concepts and use them to effectively analyse various situation and organizations.

Develop strategically relevant and organizationally aligned HR metrics to evaluate HR effectiveness and contribution to organizations.

To use concepts, framework, theories and research results to build up a rationale for decision making in HR.
To think analytically, systematically and strategically about aspects of managing human and social capital in organizational settings.

Actively participate and contribute in the analysis and developmental stages of an organizational business strategy.

Take on a leading role in the systematic and critical analysis, development and design of an integrated and strategically aligned HR strategy and HR metrics.

 
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Business Research Methodology SkyldaV-746-REME7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Margrét Lilja Guðmundsdóttir
Valdimar Sigurðsson
Lýsing
The course covers relevant research methodologies used in business research, principles, practices and issues of quantitative and qualitative research and approaches to extend knowledge of research methodology and methods. Thus, the overall purpose of the course is to prepare students for conducting own research projects.

The course will:
• Advance theoretical knowledge, practical skills and competences in quantitative and qualitative research
• Encourage students to think critically and incorporate tools and skills into their research
• Provide students with an understanding of how to ensure high quality and practice in doing quantitative and qualitative research
Námsmarkmið
The student should
Be able to explain the fundamentals in research ethics and in philosophy of research
Understand main qualitative and quantitative empirical methods for business research
Recognize and understand the research methods in state-of-the art research papers and articles
Be familiar with relevant statistical software packages and qualitative data analysis software packages
The student should
Recognize ethical difficulties in research
Plan and organize a research process
Link research methods to theory in their field of business studies
Identify and analyze relevant data for research projects
Utilize relevant software packages
The student should
Formulate and justify relevant research questions and research design
Apply quantitative and qualitative research methodology
Interpret, critically evaluate and communicate research results
Reflect on the limitations of research design and methodology
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Internship ValnámskeiðV-748-INTE7,5 Einingar
Ár2. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Ásgeir Jónsson
Lýsing
Engin skráð lýsing.
Námsmarkmið
Engin skráð námsmarkmið.
Námsmat
Ekkert skráð námsmat.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Engin skráð kennsla.
TungumálEnska
Cases in corporate finance ValnámskeiðV-763-COR27,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námsgreinar5. Framhaldsnám, framhaldsnámskeið
Tegund námskeiðsValnámskeið
UndanfararV-755-CORP, Fjármál fyrirtækja
Skipulag3 sessions, 16 hours each
Kennari
Claus Parum
Lýsing
This course focuses on applying the theories, models, and tools covered in V–755–CORP Corporate Finance. Real-life cases are analyzed and used to identify information that is necessary for managerial decision making and to develop suggestions and solutions for actual decision making in the context of corporate finance. The cases focus on various areas within the field of corporate finance, e.g. cost of capital, cash flow estimation, valuation.

Námsmarkmið
Upon completion of the course students have a deep knowledge of solving corporate finance cases. This includes:
•Combine and apply insight from corporate finance to perform accurate and correct calculations and to show and explain all relevant calculations.
•State the assumptions behind the theories / methods / models used. •Independently combine and logically structure the corporate finance vocabulary / theories / methods / models / regulatory/institutional/ practical knowledge, and empirical evidence to solve the corporate finance cases. Students develop their skills to create value. This is done by: •Solving complex real life corporate finance problems. •Presenting their results in front of an audience. •Participating in discussions (active participation). Students develop their competencies to act as managers by solving real life problems.

Námsmat
•             Students are divided into four groups. Note: Number of groups may change according to the number of students attending the course. •             Each group is responsible for presenting one case in the classroom (20% weight in the final grade). •             Each group hand in four full case answers to the four cases (15% weight in the final grade each). Each group is not allowed to work together with other groups, and each group is not allowed to receive any form of help (honor code). The completed answer by each group must not exceed 8 pages (12 pt, 1.5 line distance, and standard page) exclusive front page, and bibliography in total. To prevent plagiarism and copying all assignments should be passed through Turn-It-In. Each group upload a PDF version of their assignments (case answers) in Canvas AND in Turn-It-In AND send a copy to cp.fi@cbs.dk. Each group does not need to upload the Turn-It-In report in Canvas. I will log on Turn-It-In after the submission deadline and see the originality report. The benefit for students is that you do not need to worry about the time it takes for Turn-It-In to generate the report that eventually could bring you into trouble with respect to the deadline. The deadline for submission / upload: TBA at noon GMT.•             In group work everybody shall make his/her own contribution. The group itself cannot be held responsible for anyone not contributing to the overall success of the group but benefitting from the group’s work. RU requires that students always put forth their best effort in group work and make sure that their contribution is equivalent to that of others. If a group member does not contribute appropriately, the group shall notify the respective student of their displeasure sufficiently long before the group work ends so that the situation can be rectified. If the opinion of the group is that a group member, in spite of criticism from the others in the group, has not contributed sufficiently, the group shall notify their instructor who shall then, depending on circumstances, confer with the Program Council on possible solutions to the matter. Instructors are allowed to give different grades to group members when there is reason to believe that contributions differ greatly. •             Students are responsible for submitting/uploading assignments. The deadline is not extended. An instructor is allowed to lower the grade of students who submit assignments too late and not accept assignments, if they are submitted exceedingly late. In this course you will get 0 for an assignment handed in too late. •             Individual class participation (20% weight in the final grade). If you do not show up in class you do not contribute to the discussion in class and the learning in the classroom. Therefore, no show results in a lower grade than if you show up and make points in class. If the weighted average of your six grades is at least 6.0 you have passed the course
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
In general, the seminars are structured as follows:•Lectures.•Student presentation (group basis) of the cases and class discussions.•Feedback from lecturer on written cases handed in by students on a group basis.•Company visit and insight into how corporate finance work / is used in practice in Iceland. •Guest speaker gives a speech on a core area within corporate finance.
TungumálEnska
Gerð reikningsskila og staðlar um reikningsskil II ValnámskeiðV-765-FIR27,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námsgreinar5. Framhaldsnám, framhaldsnámskeið
Tegund námskeiðsValnámskeið
UndanfararV-759-FIR1, Gerð reikningsskila og staðlar um reikningsskil I
SkipulagFjórir fyrirlestrar á viku.
Kennari
Unnar Friðrik Pálsson
Lýsing
The purpose of the course is to provide students with an extensive knowledge of International Financial Reporting Standards (IFRS) and the Icelandic Financial Statements Act and to develop students’ skills and competences to apply this knowledge. Extensive analysis will be made of the main principles of various IFRS standards as endorsed by the EU and the laws and regulations governing the preparation of financial statements based on the provisions of the Icelandic Financial Statements Act. The following topics and concepts are covered:Presentational demands of IFRS for financial statements, substantive rules with respect to specific topics, including  share-based payments (IFRS 2), earnings per share (IAS 33), leases (IFRS 16), fair value measurement (IFRS 13), related parties (IAS 24), investment properties (IAS 40), Segment reporting (IFRS 8), foreign currency transactions (IAS 21), non-current assets held for sale and discontinued operations (IFRS 5), separate financial statements (IAS 27) and borrowing costs (IAS 23).
Námsmarkmið
Collection of facts, concepts, theories and techniques acquired by students. The student should: - Be familiar with the main principles of the International Financial Reporting Standards (IFRS) covered in the course.- Be familiar with the Icelandic Financial Statements Act.- Understand the responsibilities in financial reporting.- Understand potential conflicts of interest and ethical issues regarding financial reporting.- Since this course is a continuation of the course „Gerð reikningsskila og staðlar um reikningsskil I“ students are expected to gain a deeper knowledge of some of the contents covered in that course, as well as gaining new and deep knowledge on other matters not covered in the previous course. The ability to apply knowledge to different tasks of financial reporting. The student should:- Be able to identify the relevant IFRS and/or national rules for different financial reporting issues.- Be able to identify ethical issues regarding financial reporting.-Be able to solve financial reporting issues not otherwisedcovered in class by applying their knowledge to new tasks.
The ability to apply knowledge and skills in financial reporting. The student should: - Be able to take part in a professional discussion on financial reporting.- Apply relevant IFRS and/or national rules for different financial reporting issues.- Be able to justify the use of a specific IFRS or national rules for specific reporting issues.
Námsmat
Four group assignments, each 10.0% and total of 40.0% Participation grade, 5.0%  (based on attending lectures and active participation in class).Final exam 55%

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Lectures on theory, explanation of approaches, techniques, exercise sessions and responses to questions from students. The teaching methods rely on the students’ active participation and good preparation before class.
TungumálÍslenska
Applied Derivatives ValnámskeiðV-766-APDE7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námsgreinar4. Framhaldsnám, grunnnámskeið
Tegund námskeiðsValnámskeið
UndanfararV-755-CORP, Fjármál fyrirtækja
SkipulagEkkert skráð skipulag.
Kennari
K. Ravindran
Lýsing
Derivatives are widely known financial instruments that can be used very effectively to hedge against or speculate on any financial markets risks/behaviour. Derivatives also have had the bad rap as the weapons of the mass destruction (courtesy of Warren Buffet). This course will cover the practical applications of basic building blocks of derivatives (i.e. forwards, futures, swaps and options) and then use the options as the base to construct other more useful, effective and powerful risk-management and speculation options. In addition, the course will discuss the valuation (or quantification of the risks underlying) these options using spreadsheets (including the construction of zero rate curves and volatility term structures). Time permitting, the course will also discuss a few case studies on how these are applied in practice.
Námsmarkmið
The student should understand:
•How to build a zero curve using bonds and money market instruments?
•The concept of the basic building blocks of derivatives (forwards, futures, swaps and options) from both a practical and theoretical perspective.
•Risks arising from the transaction of derivative instruments in the equity, currency, interest rate markets.
•How to go about quantifying the risks underlying many standard derivative contracts using Excel Spreadsheet.
•How to go about using derivatives in practice to hedge and/or speculate.
The student should be able to
•Build an approximate zero curve that can used as inputs to value the derivatives and embedded derivatives
•Qualitatively understand the risk exposures arising from financial transactions
•Build a simple pricing tool in Excel so as to be able to approximately quantify the risks that has been qualitatively understood
The student should be able to:
•Value most derivatives contracts in the equity and currency markets.
•Value simple derivatives contracts in the interest rate markets.
•Quantify financial risks any corporation is exposed to using a what-if-scenario analysis
•Create a customized derivatives hedge to mitigate financial risks
•Export these concepts understand/appreciate and solve problems in other markets not discussed in class (e.g. Oil, electricity, weather etc.)
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Teaching will be done using a combination of approaches ranging from lectures to case studies to discussions to class exercises and group presentations. The teaching will rely on the students’ active participation and good preparation. The teaching methods reflect the stated learning outcomes of the course.
TungumálEnska
Consolidated Financial Statements ValnámskeiðV-767-SARE7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námsgreinar5. Framhaldsnám, framhaldsnámskeið
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagFjórir fyrirlestrar í viku
Kennari
Michael Farrell
Lýsing
This course focuses on the various accounting issues in respect of typical business combinations and consolidated financial statements including:
•         Accounting for goodwill on acquisition of a subsidiary and/or a business;
•         Preparation of a Consolidated Statement of Financial Position (C-SOFP);
•         Preparation of a Consolidated Statement of Profit or Loss and Other Comprehensive Income (C-SPLOCI); and
•         Preparation of a Consolidated Statement of Cash Flows (C-SOCF).More complex matters will also be considered like accounting for associates, accounting for joint arrangements (including joint operations and joint ventures), and consolidation of foreign subsidiaries.The accounting framework that will be used for this course will be International Financial Reporting Standards (IFRS) as issued by the International Accounting Standards Board (IASB). The course will also consider additional reporting requirements as stipulated by the Financial Statements Act No.3/2006.  The main IFRS Standards covered include:
•         IFRS 3: Business Combinations
•         IFRS 10: Consolidated Financial Statements
•         IFRS 11: Joint Arrangements
•         IFRS 12: Disclosure of Interests in Other Entities
•         IAS 7: Statement of Cashflows
•         IAS 21: The Effects of Changes in Foreign Exchange Rates
•         IAS 27: Separate Financial Statements
•         IAS 28: Investments in Associates

The book Financial Accounting and Reporting by Elliott & Elliott, 18th Edition, Pearson Publications, will be used for this course. The following chapters will be covered:
•         Accounting for groups at the date of acquisition (Ch.22)
•         Preparation of Consol-SOFP after date of acquisition (Ch.23)
•         Preparation of Consol-SPLOCI, Consol-SOCE, Consol-SOCF (Ch.24)
•         Accounting for associates and joint arrangements (Ch. 25)
Námsmarkmið
On successful completion of this module candidates will have enhanced their knowledge of:
•         Financial statements and reporting for groups;
•         Accounting issues that are specific to associate undertakings, joint arrangements and overseas subsidiary undertakings;
•         IFRS that are relevant for consolidation,; and
•         Relevant legislation.


Students will have enhanced their skills
•         to understand consolidated financial statements;
•         to identify, develop and critically assess solutions for accounting issues that are specific to consolidated financial statements, in accordance with IFRS and relevant legislation; and
•         to identify conflicts of interest in relation to accounting practices.


Students will have developed their competences
•         to prepare the financial statements for groups;
•         to implement and justify solutions for accounting issues that are specific to consolidated financial statements, in accordance with IFRS and relevant legislation; and
•         to address other practical accounting issues as they arise including ethical considerations in relation to accounting practices.


Námsmat
Participation (10%)
The participation grade takes note of the student’s presence in class but more importantly it is an evaluation of students’ active participation. This means partaking in class discussions, asking questions of the lecturer, and attempting to answer questions posed by the lecturer. Note that active participation does not consider the calibre of opinions offered, answers provided, or questions asked. Instead, the lecturer will only consider students’ individual efforts to contribute to an open and dynamic learning environment.
Individual Assignments (5% + 5%)
Students will receive two online tests, one at the end of the February teaching period and one at the end of the March teaching period. The tests will cover the main topics covered during each teaching period. The tests will be “Stop/Go” type; a minimum mark of 60% will be required to pass each test but students will be able to retake each test as often as they want until the required pass mark is achieved. Once the required pass mark is achieved students will be assigned the full 5% of credit attributable to each test.
Group Assignment (20%)
A Group Assignment will be issued following completion of the first teaching period in February. Students will be assigned into group sizes of 3. Further information on the group assignment will be provided as the course progresses.
Final exam (60%)
The final exam will be 3 hours in duration. The exam will be split into two sections, A & B. Section A will be compulsory and comprise 70% of the exam. Section B will require students to answer one question from two presented and will comprise the remaining 30% of the exam. Further information on the final exam will be provided as the course progresses.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Overall, the teaching methods will reflect the stated learning outcomes of the course. Teaching will be a combination of different approaches including lectures, case discussions, tutorials and exercises. The teaching relies on the students’ active participation and effective preparation.
TungumálEnska
Business Intelligence and Analytics ValnámskeiðV-784-REK57,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsSkylda
UndanfararV-715-ABIN, Þættir í upplýsingastjórnun fyrirtækja
SkipulagEkkert skráð skipulag.
Kennari
Jón Bjarki Gunnarsson
Lýsing
In the modern business world, decisions can no longer be solely based on gut feelings and personal data. Rapid changes in customer preferences, unlimited access to information, mounting competitor pressures and evolving technology, make decision support for managers a critical function in every company. The field of business intelligence (BI), analytics and decision support systems has evolved from personal support tools to company wide applications, technology solutions, functions and competencies.This course deals with the technologies, competencies and solutions that support managerial work and decision making. The course provides a theoretical basis of decision making, describes how information technology can support and improve such decision making, what types of decision support systems there are, the nature and evolution of business intelligence, the tools and techniques of managerial decision support and describes some of the emerging technologies and trends in the business.The course discusses the following parts:·      Managerial and decision support – Theoretical discussions and basis·      Discussions about data assets, ethical concerns of managing and controlling information·      Managing and measuring the quality of data·      Data Warehousing, fundamentals of data modeling and the handling of master data·      Fundamental concepts of datamining, artificial intelligence, machine learning and data predictions·      Business performance management, analytics and reporting and its relation to data management and decision making·      Various emerging trends in the BI business.The course should provide the student with a framework to understand decision support and business intelligence solutions, -work and projects. Based on textbook readings, cases and projects the student learns to apply this framework. The course will focus on generic approaches to decision support and business intelligence but will also include discussions on real life examples from Icelandic as well as foreign companies. Furthermore, there are planned sessions with companies which will describe their experiences with implementing decision support, business intelligence and performance management solutions.Please note that this course contains fair amount of technical details and -discussion. Experience has shown that the material is better suited for students with some prior knowledge and preparation from IT related courses or similar experience from work. 
Námsmarkmið
Collection of facts, concepts, theories and techniques acquired by students.
The student should be able to:
• Identify the major frameworks of computerized decision support, decision support systems (DSS), data analytics and business intelligence (BI).
• Describe the nature of information and data, explain their basic difference and its use in managerial decision making
• Explain the context and importance of gathering and managing data in the society and economy.
• Describe the core concepts of decision making and discuss how IT systems can support effective decision making.
• Discuss and know the main building blocks of data management systems as well as List the definitions, concepts, and architectures of data warehousing
• Describe the basic concepts of advanced analytics methods and understand their application
• Identify the major ethical and legal issues of analytics and data management
Skills:
During the course, student will have acquired the skills to perform various tasks of a BI and Information management specialists. The student should:
• Be able to critically evaluate strengths and weaknesses of BI projects
• Know the basic building blocks of a good BI program and how to apply them correctly
• Gathered knowhow on basic BI tools and evaluate their fit for purpose
• Know BI project best practices for BI projects and know how to apply them        
Competences:
The student will have acquired the ability to apply knowledge and skills in Business Intelligence projects and regular business settings. The student should be able to:
• Effectively communicate course work in writing and oral presentation.
• Participate actively in BI projects and be ready to apply best practices BI work
• Make judgement on quality of data and assess the its impact on decision making.
• Create and participate in data quality projects through various roles
• Participate in gathering information on and create high quality KPIs
• Act as an active member BI teams focusing on information management
Námsmat
Participation and attendance – 20%
Mid term project – 30%-
Final exam – 50%
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Teaching will be combined of various approaches:·         Lectures from teacher. Presentations will consists on PPT slides, some videos and discussion points.·         Lectures from guest lecturers-practitioners. At least two guest lecturers will pay a visit.·         Case discussions based on cases from within the textbook or from outside resources and exercises. Students will be asked to present their findings both as individuals and in groups.·         Class presentations of group project and “Teach Back” where students will have the opportunity to teach/study each other’s delivery of a case studyA big emphasize is put on students’ participation and good preparation.  
TungumálEnska
Félaga- og fjármunaréttur ValnámskeiðV-802-BULA7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námsgreinar6. Framhaldsnám, sérhæft námskeið
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Heimir Örn Herbertsson
Lýsing
The purpose of the course is to provide students with a basic knowledge of theories and concepts of Company law (50%), Competition law (20%), Stock market law (20%) and Debt collection procedure (10%).  Main legal principles, judgements and decisions of authorities and courts in the field are explored.  Special attention is given to various forms of legal documents that are used in business practice.
Námsmarkmið
Collection of facts, concepts, theories and techniques acquired by students. The student should:
- have gained a basic understanding of the general legal principles in the fields of company law, competition law, stock market law and debt collection procedure
The ability to apply knowledge to different tasks.At the course´s completition, students will have an overview of legal practice in company law, competition law, stock market law and debt collection procedure, and a basic understanding of how to respond to situations and legal complications that can arise in business practice.
The ability to apply knowledge and skills. The student should:- be able to apply his/her knowledge and skills within a chosen field of profession and/or in further studies.- students should be able to act independently and take reasoned decisions on the correct
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Lectures on theory, explanation of approaches, techniques and responses to questions from students. The teaching methods rely on the students’ active participation and good preparation.
TungumálÍslenska
Tourism Marketing ValnámskeiðV-840-TOMA7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Ramón Diaz-Bernardo
Lýsing

There are basically two main perspectives within the Tourism Marketing field: the public side and the private side. The public side of Tourism Marketing covers the efforts done from the public institutions (usually National Tourism Organizations) to develop, brand, marketing and promote a country, a region or a city as a tourism destination. The private side of Tourism Marketing has to be with developing, branding, marketing and promoting the different businesses related to the tourism industry, like hotels, airlines, restaurants, parks, museums, etc.
The objective of the course is to introduce the central concepts of Tourism Marketing involved in defining and implementing a marketing strategy both from a public and a private side perspective.
In order to introduce the main concepts of public tourism marketing we will analyse the relevance of the tourism industry in the economy and also the positive effects of tourism for society in general. We will also elaborate on the way a place is developed as a tourism destination and the different marketing tools to be used in branding, marketing and promoting a place as a tourism destination with different examples and case discussions. Specifically we will explore and discuss the case of Iceland as a tourism destination.
The topic of private tourism marketing will be covered by defining the two main objectives of any tourism marketing campaign: customer attraction and customer retention. Customer attraction meaning developing marketing strategies to attract new customers to your tourism business (a hotel, a restaurant, an airline, etc). Customer retention meaning developing loyalty among the customers that you already have in your tourism business. Both customer attraction and customer retention will be covered by analysing cases, best practices and experiences of different hospitality and tourism leaders.
Another aspect that will be covered extensively in the course is digital marketing and the digital transformation that it is occurring today in the tourism industry.
Finally we will dedicate time to understand better the main trends that are happening now in the hospitality industry, specifically trends related to hotel management contracts and franchising.
In summary, different tourism marketing strategies would be discussed and compared including the implications for budget allocation and return on marketing investment. The final take away of the course will be doing a full marketing plan for a tourism business (a hotel) combining the two main challenges of any tourism business today: attract new customers and increase loyalty among the customers that we have.

Námsmarkmið
Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied. The student should be able to:• Describe the two main sides of tourism marketing, the public side and the private side.
• Describe and apply the concept of marketing strategy in the tourism field.
• Describe the marketing process and apply it to the tourism area.
• Describe the different elements of the markeitng mix in the context of the tourism industry.
• Describe and apply the changes digital marketing is bringing to the tourism industry.

The ability to apply knowledge to different tasks of the tourism marketing process. The student should be able to:• Critically asses the relevance of tourism marketing in different social and economic contexts.
• Identify the differences between tourism marketing and marketing in other areas or industries.
• Propose different digital marketing strategies in the tourism industry area.
• Construct a full marketing plan for a tourism business or institution, including digital marketing actions
Entail the ability to apply knowledge and skills to tourism marketing. The student should be able to:• Develop marketing strategies applicable to the tourism sector both in the private and public environments.
• Propose different marketing mix strategies in the tourism industry context.
• Present and defend his or her own solution to different tourism marketing cases.
• Work with a diverse team of people with different backgrounds and opinions.
Námsmat
• 20% Group Case Presentations: For every case to be discussed in this course students will work in groups to prepare the case solution and present it to the class. The evaluation of the case presentation will be based more on the content than on the aesthetics of the presentation.• 20% Individual Participation: Active participation during lectures, workshops and case discussion is expected from all the participants and will be evaluated based on the quality and on the quantity of the contributions.• 60% Final Individual Assignment:  The objective of the final individual assignment is to put in practice your learnings by analyzing a tourism marketing plan case about a destination or about a tourism business. The final case and its preparation questions would be handed to the students on the last session of the course and the students would have 1 week to submit their case analysis and solution.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
The course consists of: 
1. Lecture/discussion session that stress fundamental tourism marketing concepts and structure operational approaches for tourism marketing decision making and problem solving. The readings assigned to each session are recommended as background information to support the discussions.
2. Unstructured problem solving sessions using cases where participants integrate the concepts and methods discussed to frame, analyse, and resolve representative tourism marketing problems.
This twin stress on concepts as well as their application is designed to enable participants to not only understand the basic principles and tools of tourism marketing management, but also to gain experience in their actual use.Each case provides a detailed description of a marketing situation faced by a real marketing manager.  Participants should prepare each case with an action orientation – what would you do if you were the manager?  And, just as important, why would you do it?  Your participation in the case discussion should show the analysis you have used to come to your recommendation.
TungumálEnska
Training and Development ValnámskeiðV-840-TRDE3,75 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Freyr Halldórsson
Lýsing
Engin skráð lýsing.
Námsmarkmið
Engin skráð námsmarkmið.
Námsmat
Ekkert skráð námsmat.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Engin skráð kennsla.
TungumálEnska
Reikningshald, afleiður og aðrir fjármálagerningar ValnámskeiðV-871-AFLE7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námsgreinar4. Framhaldsnám, grunnnámskeið
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagFjórir fyrirlestrar í viku
Kennari
Unnar Friðrik Pálsson
Lýsing
Í námskeiðinu verður gerð grein flokkun, mati og færslu fjáreigna og fjárskulda.  Einnig verður fjallað um sértæk mál svo afleiðusamninga um eigin hlutabréf, áhættuvarnarskil og upplýsingagjöf vegna fjármálagerninga
Námsmarkmið
Að námskeiði loknu er stefnt að því að nemendur hafi: -Öðlast mikla og djúpa þekkingu á flokkun, færslu, mati og afskráningarreglum fjármálagerninga samkvæmt alþjóðlega reikningsskilastaðlinum IFRS 9.- Þekki mun á eigin fé og fjárskuldum (IAS 32) þegar kemur að flóknum gerningum svo sem afleiðum um eigin hlutabréf.-Hafi fengið góða innsýn í á hvern hátt afleiður eru notaðar í rekstri fyrirtækja, sérstaklega í áhættuvarnarskyni og þekki vel til áhættuvarnarreikningsskila og reglna þeim tengdum.- Þekki kröfur IAS 32 og IFRS 9 um upplýsingagjöf í ársreikningum félaga sem beita stöðlunum.- Þekki reglur um ákvörðun gangvirðis og stigveldisskiptingu gangvirðismat (IFRS 13).-Þekki reglur ársreikningalaga um fjármálagerninga og mun á þeim reglum og reglum alþjóðlegra reikningsskilastaðla.
-Geta beitt þekkingu á fjármálagerningum við flokkun, mat og færslu ólíkra tegunda slíkra gerninga.- Bera kennsl á álitamál sem kunna að koma upp við flokkun og mat sem og við mat á afskráningu fjáreigna og fjárskulda. Í námskeiðinu verður gerð grein flokkun, mati og færslu fjáreigna og fjárskulda.  Einnig verður fjallað um sértæk mál svo afleiðusamninga um eigin hlutabréf, áhættuvarnarskil og upplýsingagjöf vegna fjármálagerninga
Námsmat
Skilaverkefni eru 4 talsins og eru öll hópverkefni.  Hvert þeirra vegur 10% og þau því samtals 40%. Mætingareinkunn vegur 5% en lokapróf 45%.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Fyrirlestrar sem samanstanda af einkum af útskýringum og dæmum á reglum viðeigandi staðla (einkum IAS 32, IFRS 9, IFRS 7 og IFRS 13). Gert er ráð fyrir virkri þátttöku nemenda (m.a. með  mætingarskyldu) og gert ráð fyrir að nemendur undirbúi sig vel fyrir tíma.
TungumálÍslenska
Meistararitgerð/hlutaskil ValnámskeiðV-888-THHL7,5 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Hallur Þór Sigurðarson
Lýsing
Engin skráð lýsing.
Námsmarkmið
Engin skráð námsmarkmið.
Námsmat
Ekkert skráð námsmat.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Engin skráð kennsla.
TungumálEnska
Research Proposal SkyldaV-898-REPR0 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsSkylda
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Enginn skráður kennari.
Lýsing
Engin skráð lýsing.
Námsmarkmið
Engin skráð námsmarkmið.
Námsmat
Ekkert skráð námsmat.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Engin skráð kennsla.
TungumálEnska
Meistararitgerð SkyldaV-898-THES30 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsSkylda
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Hallur Þór Sigurðarson
Páll Melsted Ríkharðsson
Lýsing

Námsmarkmið
Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should
- be able to account for the basic building blocks of a good research project,
- understand and account for the empirical conditions in the studied field (e.g. a market and industry),
- have a solid understanding of the fundaments of the methodology applied in the thesis (e.g. concepts and techniques),
- be able to account for relevant theories concerning the research field,
- know what constitutes a good research question.
Skills: The ability to apply knowledge to the different tasks of the research process. The student should be able to
- demonstrate independence and effectiveness in conducting the thesis research,
- develop an effective research question and setting a clear focus of the thesis,
- adopt, adapt and argue for a relevant methodology,
- critically analyse empirical data,
- discuss independently implications of results/analysis on relevant theory,
- provide answer(s) to stated research question(s),
- discuss possible implications of results, for example, for managers in a relevant industry.
Competences: The ability to apply knowledge and skills. At the end of the thesis-process, students should be able to
- design basic research projects,
- conduct basic independent research,
- systematically evaluate research in their field of expertise,
- communicate and apply expert knowledge gained from the thesis process.
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Skiptinám ValnámskeiðX-699-EXCH30 Einingar
Ár1. ár
ÖnnVorönn/Spring 2020
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Enginn skráður kennari.
Lýsing
Engin skráð lýsing.
Námsmarkmið
Engin skráð námsmarkmið.
Námsmat
Ekkert skráð námsmat.
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Engin skráð kennsla.
TungumálÍslenska