Viðskiptadeild
Deildarforseti:Dr. Friðrik Már Baldursson
Vefpóstur:vd@ru.is
Vefsíða:http://www.ru.is/vd
KennararSkoða
MSc í fjármálum fyrirtækja
Annir:4
Ár:2
Einingar:120
HæfniviðmiðSkoða
Námsstig2
FagréttindiMSc í fjármálum fyrirtækja
Táknmyndir
Skyldufag á brautKennslutungumál
Valfag á brautUndanfarar fyrir námskeið
Prenta
Haustönn/Fall 2019
Nánari upplýsingarCreative Approaches and Entrepreneurial MindsetsValnámskeiðV-702-CREM7,5 Einingar
Nánari upplýsingarInnovation and Entrepreneurship: A field of knowledge and practiceValnámskeiðV-703-INEN7,5 Einingar
Nánari upplýsingarFundamentals in Tourism and Hospitality ManagementValnámskeiðV-704-FTHM7,5 Einingar
Nánari upplýsingarFinancial Reporting and Accounting Standards IValnámskeiðV-705-FIR17,5 Einingar
Nánari upplýsingarAuditing, Auditing Standards and Ethics in Accounting and AuditingValnámskeiðV-706-AUD17,5 Einingar
Nánari upplýsingarStrategic ManagementValnámskeiðV-712-STJO7,5 Einingar
Nánari upplýsingarOrganizational PsychologyValnámskeiðV-715-ORPS7,5 Einingar
Nánari upplýsingarAdvanced Business InformaticsValnámskeiðV-725-ABIN7,5 Einingar
Nánari upplýsingarStaffing: from recruitment to terminationValnámskeiðV-730-STRT7,5 Einingar
Nánari upplýsingarLabour lawValnámskeiðV-731-LALA3,75 Einingar
Nánari upplýsingarChange management and leadershipValnámskeiðV-736-CMLE7,5 Einingar
Nánari upplýsingarInternational MarketingValnámskeiðV-736-INMA7,5 Einingar
Nánari upplýsingarAdvanced and digital marketingValnámskeiðV-738-ADDM7,5 Einingar
Ár
1. árPrenta
ÖnnHaustönn/Fall 2019
Stig námskeiðsÓskilgreint
Tegund námskeiðsValnámskeið
UndanfararEngir undanfarar.
SkipulagEkkert skráð skipulag.
Kennari
Valdimar Sigurðsson
Vishnu M. Ramachandran Girija
Lýsing
The aim of the course is to provide an advanced understanding of marketing with an emphasis on the strategy, implementation and practice of digital marketing. In the beginning, students will advance their understanding of key concepts and methods in marketing science and evidence-based practice. This includes marketing mix measures (e.g. new-product research, concept generation, product evaluation and development, test marketing, pricing, distribution and promotion), brand and customer metrics (e.g. competitive advantage, brand equity, customer satisfaction, marketing intelligence and customer profitability, and at last new age strategies (e.g. database marketing, E-commerce, mobile marketing, social media marketing, experiential marketing, relationship marketing, customer lifetime value and word of mouth marketing). The second part of the course will build on the advanced marketing topics as students will focus on digital marketing practice (e.g. online marketplace analysis, digital platforms, online customer experience, campaign planning, content marketing, conversion rate models, landing pages, website design and social media marketing). By the end of the course students should have an advanced understanding of several fundamental concepts in marketing and be able to plan, execute, and evaluate a digital marketing strategy.
Námsmarkmið
Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should: - Understand the importance of evidence based practice in digital marketing - Be able to account for selected concepts, theories, methods and practice in advanced marketing (see e.g. the aim of the course and the course outline) - Be able to place the latest knowledge in context within their field - Have knowledge of ethical problems in marketing (especially digital marketing) Skills: The ability to apply knowledge to different settings in advanced and digital marketing. The student should: - Be able to discuss the strength and weakness related to the concepts, theories, methods and practice - Understand and tackle issues in digital marketing in a professional context - Collect, analyse and evaluate scientific papers and data - Be innovative in developing and applying ideas - Develop projects and place them in context by applying methods based on scientific theories and/or research. - Use theory to develop digital marketing strategy, built on research and evidence. - Be able to improve management decision-making and be able to provide relevant, accurate, and timely information to a marketing problem. Competences: The ability to apply knowledge and skills to work and study. The student should: - Have developed the necessary learning skills and independence for further studies - Be able to initiate and implement digital marketing strategies - Be capable of presenting and describing marketing management issues and research findings in English - Be able to evaluate the suitability of the different methods and scientific issues in digital marketing
Námsmat

Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir

TungumálEnska
Nánari upplýsingarEnterprise ArchitecturesValnámskeiðV-746-ENAR7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarCorporate FinanceSkyldaV-765-CORP7,5 Einingar
Nánari upplýsingarInternational FinanceSkyldaV-767-INTF7,5 Einingar
Nánari upplýsingarCorporate TaxationValnámskeiðV-772-TAX17,5 Einingar
Nánari upplýsingarAdvanced Topics in Emerging TechnologiesValnámskeiðV-795-ATET7,5 Einingar
Nánari upplýsingarPerformance ManagementValnámskeiðV-830-PEMA3,75 Einingar
Nánari upplýsingarPortfolio ManagementSkyldaV-862-PORT7,5 Einingar
Nánari upplýsingarEquity AnalysisSkyldaV-863-EQUI7,5 Einingar
Nánari upplýsingarMeistararitgerð/hlutaskilValnámskeiðV-888-THHL7,5 Einingar
Nánari upplýsingarResearch ProposalSkyldaV-898-REPR0 Einingar
Nánari upplýsingarMeistararitgerðSkyldaV-898-THES30 Einingar
Nánari upplýsingarSkiptinámValnámskeiðX-699-EXCH30 Einingar
Vorönn/Spring 2020
Nánari upplýsingarSamþætt verkefni I ; hugmynd og hönnunValnámskeiðT-800-INT18 Einingar
Nánari upplýsingarGlobal Issues in Travel and TourismValnámskeiðV-711-GLTT7,5 Einingar
Nánari upplýsingarConsumer BehaviorValnámskeiðV-712-COBE3,75 Einingar
Nánari upplýsingarInnovation ManagementValnámskeiðV-713-INNM7,5 Einingar
Nánari upplýsingarGreining og stjórnun viðskiptaferlaValnámskeiðV-716-BPMA7,5 Einingar
Nánari upplýsingarFixed Income AnalysisValnámskeiðV-716-FINC3,75 Einingar
Nánari upplýsingarStjórnun og eftirlitskerfiValnámskeiðV-717-CPMA7,5 Einingar
Nánari upplýsingarImplementation of information systemsValnámskeiðV-717-IMIS3,75 Einingar
Nánari upplýsingarFjármál og frumkvöðlastarfssemiSkyldaV-733-ENTR7,5 Einingar
Nánari upplýsingarInternational and labour economicsValnámskeiðV-733-ILEC7,5 Einingar
Nánari upplýsingarBranding and Strategic MarketingValnámskeiðV-741-BRAN7,5 Einingar
Nánari upplýsingarStrategic HRM and MetricsValnámskeiðV-745-STRA7,5 Einingar
Nánari upplýsingarBusiness Research MethodologyValnámskeiðV-746-REME7,5 Einingar
Nánari upplýsingarInternshipValnámskeiðV-748-INTE7,5 Einingar
Nánari upplýsingarÞættir í fjármálastjórnun fyrirtækjaSkyldaV-763-COR27,5 Einingar
Nánari upplýsingarGerð reikningsskila og staðlar um reikningsskil IIValnámskeiðV-765-FIR27,5 Einingar
Nánari upplýsingarApplied DerivativesSkyldaV-766-APDE7,5 Einingar
Nánari upplýsingarSamstæðureikningsskil fyrirtækjaValnámskeiðV-767-SARE7,5 Einingar
Nánari upplýsingarBusiness research methodology in accounting and financeSkyldaV-782-BRMA7,5 Einingar
Nánari upplýsingarRekstrargreining og viðskiptagreindValnámskeiðV-784-REK57,5 Einingar
Nánari upplýsingarFélaga- og fjármunarétturValnámskeiðV-802-BULA7,5 Einingar
Nánari upplýsingarTourism MarketingValnámskeiðV-840-TOMA7,5 Einingar
Nánari upplýsingarTraining and DevelopmentValnámskeiðV-840-TRDE3,75 Einingar
Nánari upplýsingarReikningshald, afleiður og aðrir fjármálagerningarValnámskeiðV-871-AFLE7,5 Einingar
Nánari upplýsingarMeistararitgerð/hlutaskilValnámskeiðV-888-THHL7,5 Einingar
Nánari upplýsingarResearch ProposalSkyldaV-898-REPR0 Einingar
Nánari upplýsingarMeistararitgerðSkyldaV-898-THES30 Einingar