Department of Business Administration
Dean:Dr. Friðrik Már Baldursson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Marketing - 120 ECTS
Semesters:4
Years:2
ETCS:120
Learning OutcomesView
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
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Vorönn/Spring 2020
More infoIntegrated Project I; Conceive and DesignElectiveT-800-INT1ECTS 8
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Sumarönn/Summer 2020
More infoTrends in Hospitality ManagementElectiveV-721-TRHMECTS 7,5
Year
1. yearPrint
SemesterSummer 2020
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
Sara Ghezzi
Content
Students will be introduced to major trends and innovations in contemporary tourism and hospitality, with a focus on identifying opportunities for Iceland. In addition to studying global and national trends in travel, the course will look at specific innovations that create new prospects for tourism in the region or demand for new types of products and services.

Learning outcome - Objectives
The student should be able to
1. Define the importance of sustainability and green hospitality.
2. Describe the impact of advancements in technology within the industry.
The student should be able to
3. Identify and critically appraise contemporary innovations in the hospitality industry.
4. Identify current trends that are influencing all aspects of the hospitality industry.

The student should be able to
5. Discuss the prominent role of social media and understand its impacts on researching current trends.
6. Recognize ethical challenges and moral decision-making practices.
Course assessment

Reading material
No reading material found.
Teaching and learning activities

Language of instructionEnglish
More infoAccounting Fraud and ForensicsElectiveV-722-AFORECTS 7,5
More infoSustainable Tourism Development and InnovationElectiveV-725-SUTOECTS 7,5
More infoNegotiations and SalesElectiveV-744-NEGOECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoThe Finance underlying Blockchain and CryptocurrencyElectiveV-749-FIBCECTS 7,5
More infoCross-cultural CommunicationElectiveV-756-CRCOECTS 7,5
More infoManagement AccountingElectiveV-793-MAACECTS 7,5
More infoInformation Technology in AccountingElectiveV-804-INTAECTS 7,5
More infoSustainable LeadershipElectiveV-836-SLEAECTS 3,75
More infoVenture CapitalElectiveV-875-VENTECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoMSc ThesisCoreV-898-THESECTS 30
Haustönn/Fall 2020
More infoCreative Approaches and Entrepreneurial MindsetsElectiveV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceElectiveV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoAdvanced Business InformaticsElectiveV-725-ABINECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingCoreV-736-INMAECTS 7,5
More infoAdvanced and digital marketingCoreV-738-ADDMECTS 7,5
More infoEnterprise ArchitecturesElectiveV-746-ENARECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoInternational FinanceElectiveV-767-INTFECTS 7,5
More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoAdvanced Topics in Emerging TechnologiesElectiveV-795-ATETECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoEquity AnalysisElectiveV-863-EQUIECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2021
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30