Department of Business Administration
Dean:Dr. Friðrik Már Baldursson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Marketing - 120 ECTS
Semesters:4
Years:2
ETCS:120
Learning OutcomesView
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
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Vorönn/Spring 2020
More infoIntegrated Project I; Conceive and DesignElectiveT-800-INT1ECTS 8
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Sumarönn/Summer 2020
More infoTrends in Hospitality ManagementElectiveV-721-TRHMECTS 7,5
More infoAccounting Fraud and ForensicsElectiveV-722-AFORECTS 7,5
More infoSustainable Tourism Development and InnovationElectiveV-725-SUTOECTS 7,5
Year
1. yearPrint
SemesterSummer 2020
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
Tracy S. Michaud
Content
This course will focus on the principles, practices, and policy of sustainable community-based tourism development. Students will be introduced to the components of the community tourism system, tourism planning models, how to address diverse perspectives to assess a destination’s readiness This course will focus on the principles, practices, and policy of sustainable community-based tourism development. Students will be introduced to the components of the community tourism system, tourism planning models, how to address diverse perspectives to assess a destination’s readiness for tourism. Students will also be introduced to design thinking and learn the basics of tourism business innovation and planning. Examples of best practices from local and international destinations and businesses will be incorporated.
Learning outcome - Objectives
The student should:
- have an understanding of concepts such as sustianable tourism, tourism as a system, community tourism planning models, asset based development, destination readiness, design thinking, business innovation

The student should be able to:
- collect information from a diverse group of tourism stakeholders (tourists, local community members, businesses)
- create and articulate a tourism development plan and sustianable tourism effort for a destination
- participate effectively in the design thinking process
- create and articulate innovative business ideas for sustianable tourism within a commnunity
The student should be able to:
- broadly assess a destination‘s readiness for tourism incorporating diverse perspectives
- create and write a professional report that promotes sustainable community tourism development within a destiation and creates a basic asset-based strategy
- create and present in a group a basic plan for an innovative business within a destination using design thinking and connect it to sustainable tourism development for the destination.
Course assessment

Reading material
No reading material found.
Teaching and learning activities

Language of instructionEnglish
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More infoResearch ProposalCoreV-898-REPRECTS 0
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Vorönn/Spring 2021
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