Department of Business Administration
Dean:Dr. Friðrik Már Baldursson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Marketing - 120 ECTS
Semesters:4
Years:2
ETCS:120
Learning OutcomesView
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
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Vorönn/Spring 2020
More infoIntegrated Project I; Conceive and DesignElectiveT-800-INT1ECTS 8
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Sumarönn/Summer 2020
More infoTrends in Hospitality ManagementElectiveV-721-TRHMECTS 7,5
More infoAccounting Fraud and ForensicsElectiveV-722-AFORECTS 7,5
More infoSustainable Tourism Development and InnovationElectiveV-725-SUTOECTS 7,5
More infoNegotiations and SalesElectiveV-744-NEGOECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoThe Finance underlying Blockchain and CryptocurrencyElectiveV-749-FIBCECTS 7,5
Year
1. yearPrint
SemesterSummer 2020
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
K. Ravindran
Content
Blockchain is the new buzzword in the financial world. The purpose of this course is to debunk many of the myths associated with the blockchain and to look at case studies associated with the use of blockchain. The course will in particular focus on all forms of cryptocurrencies (e.g. bitcoin, litecoin, ethereum – all driven off the blockchain philosophy) including the pros/cons, the mining process, initial coin offerings (ICOs) and bitcoin miners’ business rationales. The course also discusses cryptocurrencies from an investment point of view and the pricing of the derivatives on bitcoins.
Learning outcome - Objectives
The student should:
- understand the blockchain concept and its application to cryptocurrencies
- understand the cryptocurrency mining process
- understand cryptocurrency investment and derivative pricing mechanisms
- be familiar with the relevant terminology
The student should:
- be able to identify opportunities and challenges of using blockchain in the business and finance context
- determine the value of cryptocurrency investments and derivatives
The student should:
- be able to take part in a professional discussion on blockchain and cryptocurrency
- develop and justify cryptocurrency investment and risk management strategies
- reflect on cryptocurrencies in the economic and ethical context.
Course assessment

Reading material
No reading material found.
Teaching and learning activities
Lectures on theory, explanation of approaches and techniques, assignments and case analysis, and responses to questions from students. The teaching methods rely on the students’ active participation and good preparation.
Language of instructionEnglish
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More infoManagement AccountingElectiveV-793-MAACECTS 7,5
More infoInformation Technology in AccountingElectiveV-804-INTAECTS 7,5
More infoSustainable LeadershipElectiveV-836-SLEAECTS 3,75
More infoVenture CapitalElectiveV-875-VENTECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoMSc ThesisCoreV-898-THESECTS 30
Haustönn/Fall 2020
More infoCreative Approaches and Entrepreneurial MindsetsElectiveV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceElectiveV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoAdvanced Business InformaticsElectiveV-725-ABINECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingCoreV-736-INMAECTS 7,5
More infoAdvanced and digital marketingCoreV-738-ADDMECTS 7,5
More infoEnterprise ArchitecturesElectiveV-746-ENARECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoInternational FinanceElectiveV-767-INTFECTS 7,5
More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoAdvanced Topics in Emerging TechnologiesElectiveV-795-ATETECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoEquity AnalysisElectiveV-863-EQUIECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2021
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30