Department of Business Administration
Dean:Dr. Friðrik Már Baldursson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Marketing - 120 ECTS
Semesters:4
Years:2
ETCS:120
Learning OutcomesView
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
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Vorönn/Spring 2020
More infoIntegrated Project I; Conceive and DesignElectiveT-800-INT1ECTS 8
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Sumarönn/Summer 2020
More infoTrends in Hospitality ManagementElectiveV-721-TRHMECTS 7,5
More infoAccounting Fraud and ForensicsElectiveV-722-AFORECTS 7,5
More infoSustainable Tourism Development and InnovationElectiveV-725-SUTOECTS 7,5
More infoNegotiations and SalesElectiveV-744-NEGOECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoThe Finance underlying Blockchain and CryptocurrencyElectiveV-749-FIBCECTS 7,5
More infoCross-cultural CommunicationElectiveV-756-CRCOECTS 7,5
Year
1. yearPrint
SemesterSummer 2020
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
Aldís Guðný Sigurðardóttir
Content
The aim of the course Cross-Cultural Communication is to develop knowledge and skills that will enable you to interact successfully with people from different cultures. The course is designed to increase your competencies in recognizing and articulating your own cultural background and to enable you to develop your abilities to identify and take advantage of cultural diversity, including different values, priorities, and insights held by members within multicultural and global work environments. This course assists you in implementing strategies for various intercultural and cross-cultural challenges, such as, culture shock, cross-cultural adaptation, reading non-verbal communications and cues and to provide knowledge that can prevent cross cultural misunderstandings. This course bridges the gaps between theorizing and the many complex practical issues faced by managers and workers in today´s organizations around the globe. Through use of lectures, cases, simulations, readings, films and in-depth discussion, this course equips you with abilities to solve problems and minimize unnecessary conflict.
Learning outcome - Objectives
The student should:
1. Understand the complex relationship between culture and communication, and the role of communication in culture
2. Understand theories of culture, communication and cross-cultural communication interactions
The student should be able to:
3. Examine verbal and nonverbal communication
4. Examine the impact of cultural differences on managerial communication and how to be an effective communicator in a cross-cultural setting.
5. Identify communication norms, rituals, taboos of other cultures and barriers to intercultural communication Competences

The student should
6. Be able to adapt to other cultures and to practice appropriateness in intercultural interactions
7. Be able to deal with re-entry culture shock
8. Engage in intercultural interactions as flexible and thoughtful communicator.
Course assessment

Reading material
No reading material found.
Teaching and learning activities

Language of instructionEnglish
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More infoInformation Technology in AccountingElectiveV-804-INTAECTS 7,5
More infoSustainable LeadershipElectiveV-836-SLEAECTS 3,75
More infoVenture CapitalElectiveV-875-VENTECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoMSc ThesisCoreV-898-THESECTS 30
Haustönn/Fall 2020
More infoCreative Approaches and Entrepreneurial MindsetsElectiveV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceElectiveV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoAdvanced Business InformaticsElectiveV-725-ABINECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingCoreV-736-INMAECTS 7,5
More infoAdvanced and digital marketingCoreV-738-ADDMECTS 7,5
More infoEnterprise ArchitecturesElectiveV-746-ENARECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoInternational FinanceElectiveV-767-INTFECTS 7,5
More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoAdvanced Topics in Emerging TechnologiesElectiveV-795-ATETECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoEquity AnalysisElectiveV-863-EQUIECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2021
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30