Department of Business Administration
Dean:Dr. Friðrik Már Baldursson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Marketing - 120 ECTS
Semesters:4
Years:2
ETCS:120
Learning OutcomesView
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
Print
Vorönn/Spring 2020
More infoIntegrated Project I; Conceive and DesignElectiveT-800-INT1ECTS 8
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Sumarönn/Summer 2020
More infoTrends in Hospitality ManagementElectiveV-721-TRHMECTS 7,5
More infoAccounting Fraud and ForensicsElectiveV-722-AFORECTS 7,5
More infoSustainable Tourism Development and InnovationElectiveV-725-SUTOECTS 7,5
More infoNegotiations and SalesElectiveV-744-NEGOECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoThe Finance underlying Blockchain and CryptocurrencyElectiveV-749-FIBCECTS 7,5
More infoCross-cultural CommunicationElectiveV-756-CRCOECTS 7,5
More infoManagement AccountingElectiveV-793-MAACECTS 7,5
More infoInformation Technology in AccountingElectiveV-804-INTAECTS 7,5
More infoSustainable LeadershipElectiveV-836-SLEAECTS 3,75
Year
1. yearPrint
SemesterSummer 2020
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
Christian Orsted
Content
For the past 100 years we have developed management principles that have increased our efficiency and lead to enormous growth. But these principles have been shown to have a scary lopsidedness.
Today we can lead and engage employees so much so that they put aside morality and their own health to reach goals and deadlines – and while ever more people suffer for work-related burnout, our creativity, innovation, and human balance plummet. We have to be efficient and create results. But we also have to change focus from short-term solutions to sustainable management that ensures long-term productivity.
 
The purpose of the course is to provide students with an understanding of the concept of sustainability in leadership and management and the ability to identify and analyze problems and issues facing management and personnel and provide perspective about both the advantages and problems with traditional management, performance management and modern management theories and practices.
Learning outcome - Objectives
The student should:
- Have an understanding of sustainability in leadership, organization and teams
- Have an understanding of the concept of psychological safety and how it impacts burnout, interpersonal performance, problem solving and innovation
- Demands and decision latitude and other factors impacting performance and work-related stress and burnout
The student should:
- Be able to identify and analyze the short term performance and long term sustainability of the management practices and models applied in the organization, its management processes and leadership.
The student should:
- Be able to take part in professional discussions about performance management, self-leadership and burnout and stress in organizations.
- Be able to develop and implement improvements to the sustainability of management processes and leadership.
Course assessment

Reading material
No reading material found.
Teaching and learning activities
 Lectures on theory, explanation of approaches, techniques, exercise sessions and responses to questions from students. The teaching methods rely on the students’ active participation and good preparation.
Language of instructionEnglish
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More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoMSc ThesisCoreV-898-THESECTS 30
Haustönn/Fall 2020
More infoCreative Approaches and Entrepreneurial MindsetsElectiveV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceElectiveV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoAdvanced Business InformaticsElectiveV-725-ABINECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingCoreV-736-INMAECTS 7,5
More infoAdvanced and digital marketingCoreV-738-ADDMECTS 7,5
More infoEnterprise ArchitecturesElectiveV-746-ENARECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoInternational FinanceElectiveV-767-INTFECTS 7,5
More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoAdvanced Topics in Emerging TechnologiesElectiveV-795-ATETECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoEquity AnalysisElectiveV-863-EQUIECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2021
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoEntrepreneurship and Innovation in ContextElectiveV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoManagement controlElectiveV-717-CPMAECTS 7,5
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceElectiveV-733-ENTRECTS 7,5
More infoInternational and labour economicsElectiveV-733-ILECECTS 7,5
More infoBranding and Strategic MarketingCoreV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 7,5
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30