Deild:  


Marina Candi, dósent og forstöðumaður rannsóknarmiðstöðvar í nýsköpun- og frumkvöðlafræðum, viðskiptafræði.

Deild:Viðskiptadeild 
Aðsetur:Mars, 3. hæð 
Viðtalstímar:Vinsamlega sendið tölvupóst 
Sími:5996418 
Netfang:marinaru.is 
Vefur:http://www.ru.is/starfsfolk/marina

Menntun

2008 Ph.D. Viðskiptafræði frá Copenhagen Business School, Doctoral School on Knowledge and Management. Titill doktorsritgerðar: "Aesthetic Design as an Element of Service Innovation in New Technology-based Firms"

 

1985 MSc Rafmagnsverkfræði frá University of Washington, Seattle, WA, USA. Mastersverkefni á sviði gervigreindar.


Starfsferill

1998-2004 Ýmsar stjórnunarstöður hjá ANZA hf (nú hluti af Símanum): staðgengill framkvæmdastjóra, sviðsstjóri sölu- og markaðssviðs, viðskiptastjóri

ANZA sérhæfir sig í rekstri og hýsingu tölvukerfa. Í störfum mínum fékk ég tækifæri til að samnýta stjórnunarhæfileika og tækniþekkingu. Bar ábyrgð á gerð og uppfyllingu fjölda langtímasamninga við lykilviðskiptavini fyrirtækisins. Stýrði ýmsum sviðum fyrirtækisins og allt að 30 starfsmönnum. Sem hluti af stjórnendateymi fyrirtækisins, svo og sem stjórnarmaður, tók ég virkan þátt í stefnumótun fyrirtækisins. Var einn af 4 upprunalegum hluthöfum félagsins. Leiddi sókn ANZA inn á erlenda markaði.
 
1994-1998 Meðal stofnenda Margmiðlunar (nú 365). Ýmis störf við þróun og markaðssetningu lausna og verkefnastjórnun.

Margmiðlun var brautryðjandi í Internetvæðingu á Íslandi. Störf mín voru margvísleg en snérust einkum um markaðssetningu á lausnum fyrirtækisins erlendis. Var einn af upprunalegum hluthöfum félagsins.
 
1990-1998 Sjálfstætt starfandi ráðgjafi á upplýsingatæknisviði.

Starfaði m.a. fyrir Rafhönnun, VSÓ, Línuhönnun, Granda, Bændasamtök Íslands, Námsgagnastofnun, Batteríið, Garðabæ. Stofnaði einkahlutafélagið Stak ehf. ásamt 2 öðrum í tengslum við ráðgjafastörfin.
 
1985-1990 Verkefnastjóri og forritari hjá Asymetrix Corporation (nú SumTotal), Bellevue, WA, USA

Fékk einstakt tækifæri til að taka þátt í stofnun og uppbyggingu þessa fyrirtækis undir stjórn Paul Allen, einn af stofnendum Microsoft. Vann sem hluti af teymi við þróun á fyrstu vöru fyrirtækisins. Tók einnig þátt í viðamikilli stefnumótunarvinnu um framtíðaráform.
 
1985 MSc Rafmagnsverkfræði frá University of Washington, Seattle, WA, USA. Mastersverkefni á sviði gervigreindar.

Megináhersla í upphafi námsins var stýritækni, en fljótlega heillaðist ég af upprennandi sviði gervigreindar og snéri mér að því.

Kennsluferill í HR

2016-3V-898-REPRResearch Proposal
Meira...

Kennsla utan HR

2009 Gestafyrirlestur á málstofu um rannsóknir við Nottingham University.

2009 Námskeið um nýsköpun í tæknifyrirtækjum í Viðskiptasmiðju Klaks

2008 Gestafyrirlestur á málstofu um rannsóknir við Tækniháskólann í Delft.

2008 Ráðgjafi í Viðskiptasmiðju Klaks

1996 Kenndi námskeið um Hönnun og gerð margmiðlunar-kennsluefnis á vegum Endurmenntunarstofnunar HÍ og Félags tölvukennara ásamt Frey Þórarinssyni

1983-1985 University of Washington, leiðbeinandi, ýmis námskeið í rafmagnsverkfræði


Rannsóknir

Rannsóknir á sviði nýsköpunnar í tæknifyrirtækjum með áherslu á notkun fagurfræðilegrar hönnunar í þjónustunýsköpun.

Viðurkenningar og styrkir

2013 Rannsóknarstyrkur úr FP7 Industry-Academia Partnerships and Pathways (IAPP) áætlun ES fyrir verkefnið "Business Model Innovation in Creative Sectors". Leiðtogi verkefnisins, aðrir þátttakendur: Nowy Sacz Business School, Pólland og 3 fyrirtæki á Íslandi, í Danmörku og í Póllandi.

2012 Rannsóknarstyrkur úr Leonardo da Vinci – Transfer of Innovation áætlun ES fyrir verkefni um nýsköpun byggða á rafrænum viðskiptaháttum. Þátttakandi ásamt International University College (Búlaría), Vilniaus dizaino kolegija (Litháen) og þremur þátttakendum úr atvinnulífinu.

2010 Rannsóknarstyrkur úr FP7 Industry-Academia Partnerships and Pathways (IAPP) áætlun ES fyrir verkefnið "Transforming SMEs into Successful Experience Stagers". Leiðtogi verkefnis, aðrir þátttakendur eru Nottingham University og þrjú fyrirtæki.

2010 Rannsóknarstyrkur frá Rannís fyrir verkefnið "The Relationship between Aesthetic Design and Innovation Performance". Með Rögnvaldi Sæmundssyni, Háskólanum í Reykjavík og Gerda Gemser, Delft University of Technology.

2006 Gestastaða við the Scandinavian Consortium for Organizational Research við Stanford University

2005 Styrkur til tveggja ára úr Rannsóknasjóði Rannís vegna doktorsverkefnis.

2005 Styrkur frá NordForsk fyrir ferðakostnað vegna doktorsnámskeiðs í Danmörku.

1983 Fjárhagslegur stuðningur til meistaranáms við University of Washington, Seattle, í formi "teaching assistantship".


Sérsvið

Stjórnun nýsköpunar og þjónustuhönnun

Tengsl við atvinnulíf

Stjórnarseta:

ANZA hf. 1999-2007

RM, Rafrænt Markaðstorg, 2002-2004

Betware frá 2006.

Fjölgreiðslumiðlun 2010-2011.

Auðkenni frá 2011.

 

 

Stofnun, eignarhald og eigin rekstur fyrirtækja:

Meðal hluthafa Betware

Meðal stofnenda Álits ehf., síðar ANZA hf.

Einn af stofnendum Staks ehf.

Meðal stofnenda Margmiðlunar hf.

Í fyrsta eigendahóp Asymetrix Corporation

Starfaði sjálfstætt sem ráðgjafi á sviði upplýsingatækni frá 1990 til 1994 og tók að mér sjálfstæð verkefni meðfram öðrum störfum á tímabilinu 1994 til 1998.

 

Þátttaka í alþjóðlegum ráðstefnum á vegum atvinnulífsins:

2005 Tier 1 Research Hosting Transformation Summit, Las Vegas

2004 3rd Annual Business Continuity and Infrastructure Security Conference, New York

2003 Corbett European Outsourcing Summit, Brussels

2003 Gartner Outsourcing and IT Services Summit, London

2001 FastCompany RealTime Conference, Philadelphia

1999 CIO Perspectives Conference, IT Triage: Managing in a State of Continuous Emergency, Phoenix


Þjónusta

Starfaði í nefnd fjármálaráðuneytisins vegna 2000-vandans í tölvum og tækjabúnaði (1998-1999)

Útgáfur

Greinar birtar í ritrýndum tímaritum:
 
Beltagui, A., Candi, M. (forthcoming) Revisiting Service Quality through the Lens of Experience-Centric Services. Accepted for publication in the International Journal of Operations and Production Management.
 
Roberts, D., Candi, M., Hughes, M. (forthcoming) Leveraging Social Network Sites for New Product Launch. Accepted for publication in Industrial Management & Data Systems.
 
Beltagui, A., Sigurdsson, K., Candi, M., Riedel, J. (2017) Articulating the Service Concept in Professional Service Firms. Accepted for publication in the Journal of Service Management.
 
Beltagui, A., Candi, M., Riedel, J. C. (2016). Setting the stage for service experience: design strategies for functional services. Journal of Service Management, 27(5), 751-772.
 
Candi, M. (2016). Contributions of design emphasis, design resources and design excellence to market performance in technology-based service innovation. Technovation, 55, 33-41.
 
Marion, T., Roberts, D., Candi, M., Barczak, G. (2016) Customizing your Social Strategy to the Platform. MIT Sloan Management Review.
 
Candi, M., & Kahn, K. B. (2016). Functional, emotional, and social benefits of new B2B services. Industrial Marketing Management, 57, 177-184.
 
Kristinsson, K., Candi, M., & Sæmundsson, R. J. (2016). The relationship between founder team diversity and innovation performance: The moderating role of causation logic. Long Range Planning, 49(4), 464-476.
 
Candi, M., van den Ende, J., & Gemser, G. (2016). Benefits of Customer Codevelopment of New Products: The Moderating Effects of Utilitarian and Hedonic Radicalness. Journal of Product Innovation Management.
 
Beltagui, A., Darler, W. and Candi, M. (2015). Measuring the Deliverable and Impressible Dimensions of Service Experience. Creativity and Innovation Management, 24(3): 478.
 
Roberts, D. and Candi, M. (2014). Leveraging Social Network Sites in New Product Development:  Opportunity or Hype? Journal of Product Innovation Management.
 
Saemundsson, R.J. and Candi, M. (2014). Antecedents of Innovation Strategies in New Technology-Based Firms: Interactions between the Environment and Founder Team Composition. Journal of Product Innovation Management.
 
Candi, M., van den Ende, J., Gemser, G. (2013). Organizing Innovation Projects under Technological Turbulence. Technovation, 33: 133–141.
 
Candi, M., Beltagui, A., Riedel, J. (2013). Innovation through experience staging: Motives and outcomes. Journal of Product Innovation Management, 30(2): 279–297.
  
Gemser, G., Candi, M., Van den Ende, J. (2011). How Design Can Improve Firm Performance. Design Management Review.
 
Candi, M. and Saemundsson, R. (2011) Exploring the relationship between aesthetic design as an element of new service development and performance.Journal of Product Innovation Management.
 
Candi, M. (2010) Benefits of aesthetic design as an element of new service development. The Journal of Product Innovation Management., 27(7).
 
Candi, M. and Gemser, G. (2010) An Agenda for Research on the Relationships between Industrial Design and Performance. The International Journal of Design, December 2010.
 
Candi, M. (2010) The Sound of Silence: Re-visiting Silent Design in the Internet Age. Design Studies, 31(2), 187-202.
 
Candi, M. and Saemundsson, R. (2008) How Different? Comparing the use of Design in Service Innovation in Nordic and American New Technology-based Firms. Design Studies, 29(5), 478-499.
 
Candi, M. and Saemundsson, R. (2008) Oil in Water? Explaining Differences in Aesthetic Design Emphasis in New Technology-based Firms. Technovation,28(7).
 
Candi, M. (2007). The Role of Design in the Development of Technology-Based Services. Design Studies, 28(6).
 
Candi, M. (2006). Design as an Element of Innovation: Evaluating Design Emphasis in Technology-based Firms. International Journal of Innovation Management, 10(4).
 
Bókakaflar:
Jasieński M, Rzeźnik M, Candi M (2013) Understanding and innovating business models: some basic methodological issues. In: “Innovations in Management and Production Engineering” (ed. R. Knosala), pp. 51-58.
 
Beltagui, A., Candi, M. and Riedel J. (2012) Designing in the experience economy. In: Zou, S & Swan, S (Eds.) Interdisciplinary Approaches to International Marketing: Creative Research on Branding, Product Design/Innovation, and Strategic Thought/Social Entrepreneurship. Advances in International Marketing Series, Vol. 23. UK: Emerald Group Publishing Limited. Winner of the Outstanding Author Contribution Award by the Emerald Literati Network Awards for Excellence 2013.
 
Ráðstefnugreinar:
Candi, M. (2015) Design in technology-based service innovation. R&D Management Conference 2015, Pisa. Winner of the R&D Management Conference Best Paper Award.
 
Candi, M., Colurcio, M., Melia, M. (2015) Service Business Models: Considering the Social Dimension. R&D Management Conference 2015, Pisa.
 
Rzeznik, M., Jasienski, M., Candi, M. (2015) Internal and External Relationships in Small Firm Business Models. 15th EURAM Conference, Warsaw.
 
Melia, M., Candi, M., Colurcio, M. (2015) Well-being: A New Dimension to Address in Business Models. Naples Forum on Service 2015, Naples.
 
Marion, T., Roberts, D., Barczak, G., Candi, M. (2015) DEVELOPING SOCIAL STRATEGIES FOR NPD: A CAPABILITY MODEL FRAMEWORK. The 22nd International Product Development Management Conference, Copenhagen.
 
Candi, M. (2014) The innovation mix in young technology-based firms. The Product Development and Management Association International Conference Research Forum, Denver.
 
Gemser, G. and Candi, M. (2014) Examining designers’ ability to predict new service success. The NordDesign2014 Conference.
 
Candi, M., Roberts, D., Marion, T. and Barzcak, G. (2014). Driving Customer Contributions to NPD by Connecting People. The 21st International Product Development Management Conference, Limerick.
 
Birgisdottir, B.D., Gunnarsdottir, S. and Candi, M. (2014). Leading for Creativity: An Examination of the Relationship Between Servant Leadership and Creative Self-efficacy. The 21st International Product Development Management Conference, Limerick. Runner-up for the Tom Hustad best PhD student paper award.
 
Sigudsson, K., Beltagui, A. and Candi, M. (2014). Socially Responsible Business Model Innovation as a Driver for Service Innovation in SMEs. The 21st International Product Development Management Conference, Limerick.
 
Beltagui, A., Schmidt, T. and Candi, M. (2013). Hollow Cores and Empty Wallets:
Can customer communities in online services fill both? QUIS13 symposium, Karlstad, Sweden, June 2013
 
Roberts, D. and Candi, M. (2013). Antecedents of Customer Community Creation. The 20th International Product Development Management Conference, Paris.
 
Darler, W., Beltagui, A. and Candi, M. (2013). Development of a Holistic Customer Experience Measurement  Scale. The 20th International Product Development Management Conference, Paris.
 
Sigurdsson, K., Candi, M. and Riedel, J. (2013). Strategic Change as a Progenitor of New Service Development. The 20th International Product Development Management Conference, Paris.
 
Beltagui, A. and Candi, M. (2012) The Contribution of Instrumental and Expressive Service Components to Customer Satisfaction. The 5th EurOMA Service Operations Management Forum, Cambridge.
 
Candi, M., J. van den Ende and G. Gemser. (2012) To ask, to collaborate or to propose? Confronting Views on Customer involvement in Functional and Experiential Innovation. 2nd Annual Conference on Innovation and Entrepreneurship, Singapore.
 
Roberts, D. and M. Candi. (2012) Channelling the Power of Social Media for New Product Launch. The 19th International Product Development Management Conference, Manchester.
 
Candi, M. M. Creusen and G. Gemser. (2012) New Product Success through Experiential Augmentation. The 19th International Product Development Management Conference, Manchester.
 
Beltaugi A., M. Candi and J. Riedel. (2012) Measuring Customer Experience Quality in Services. The 19th International Product Development Management Conference, Manchester.
 
Candi, M. and M. Creusen. (2011) Service Innovativeness: Composition and Contributions to Business Performance. The Product Development and Management Association International Conference Research Forum, Phoenix.
 
Beltagui, A., Candi, M., Riedel, J. (2011). SOM methods to create compelling customer experiences. The 4th EurOMA Service Operations Management Forum, Florence, Italy, September.
 
Gemser, G., Candi, M., Van den Ende, J. (2011). Designer involvement in the idea phase of NPD and Innovativeness. The 18th International Product Development Management Conference, Delft.
 
Van den Ende, J., Candi, M., Gemser, G. (2011). Organizing NPD Projects: Two Types of Flexibility.The 18th International Product Development Management Conference, Delft.
 
Beltagui, A., Candi, M., Riedel, J. (2011). Developing a scale to measure customer experience. The 18th International Product Development Management Conference, Delft.
 
Candi, M. and Gemser, G. (2011). Predicting new service success: comparing evaluations of managers, customers and designers. Cambridge Academic Design Management Conference, Cambridge.
 
Candi, M. and Gemser, G. (2010). Who should be asked? A comparison of manager, customer and designer evaluations of service aesthetic design quality. The Product Development and Management Association International Conference Research Forum, Orlando.
 
Riedel, JCKH; Beltagui, A. & Candi, M. (2010) Experience based innovation: a typology of experience staging strategies, 15th International Conference on Concurrent Enterprising, Lugano, Switzerland.

Candi, M. (2010) Where Does Design Contribute? The Contribution of Design to the Phases of New Product Development. Proceedings of the 17th International Product Development Management Conference, Murcia, Spain.

Beltagui, A; Candi, M. & Riedel, JCKH. (2010) Experience-based Innovation as a Means to Success in New Product Development. Proceedings of the 17th International Product Development Management Conference, Murcia, Spain.

Candi, M; Gemser, G. & van den Ende, J. (2010) Weighing Smoke and Counting Mirrors: Measuring Attention to the ‘Sixth Sense’ in New Product Development, Proceedings of the 2010 European Marketing Academy Conference, Copenhagen, Denmark.

Candi, M. (2009) Aesthetic Design Emphasis and Technological Innovation Strategy in New Service Development: An Examination of Interactions. Proceedings of the Product Development and Management Association International Conference Research Forum, Anaheim, CA, USA.

Candi, M. and Saemundsson, R. (2008) Staying on the road to success: Understanding the Sources of Innovation Strategies in New Technology-Based Firms. Proceedings of the 2008 Strategic Management Society Conference, Cologne, Germany.

Candi, M. and Saemundsson, R. (2008). Aesthetic Design in Technology-Based New Service Development. Proceedings of the 15th International Product Development Management Conference, Hamburg, Germany.

Candi, M. and Saemundsson, R. (2008). Aesthetic design in new service development, performance and the distinguishing characteristics of services. Proceedings of the 2008 European Marketing Academy Conference, Brighton, UK.

Candi, M. and Saemundsson, R. (2007). The Relationship Between Aesthetic Design as an Element of Innovation and Competitive Advantage, Fact or Fad?. Proceedings of the Product Development and Management Association International Conference Research Forum, Orlando, FL, USA.

Candi, M. (2007). The Relationship Between Design as an Element of New Service Development and Performance: Evidence from New Technology-based Firms. Proceedings of the 14th International Product Development Management Conference, Porto, Portugal.

Candi, M. (2007). Benefits of Design Emphasis in New Service Development: Evidence from New Technology-based Firms. Proceedings of the 36th European Marketing Academy Conference, Reykjavik, Iceland.

Candi, M. and Saemundsson, R. (2006). Oil in Water? Aesthetic Design Emphasis in Innovation among New Technology-based Firms. Proceedings of the 35th European Marketing Academy Conference, Athens, Greece.