Advanced and digital marketing

Námsgrein	V-738-ADDM
Önn	20243
Einingar	7,5
Skylda	Nei

Ár	1. ár
Önn	Haustönn/Fall 2024
Stig námskeiðs	Óskilgreint
Tegund námskeiðs	Valnámskeið
Undanfarar	Engir undanfarar.
Skipulag	Ekkert skráð skipulag.
Kennari	Valdimar Sigurðsson Vishnu M. Ramachandran Girija
Lýsing
Námsmarkmið
Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should: - Understand the importance of evidence based practice in digital marketing - Be able to account for selected concepts, theories, methods and practice in advanced marketing (see e.g. the aim of the course and the course outline) - Be able to place the latest knowledge in context within their field - Have knowledge of ethical problems in marketing (especially digital marketing) Skills: The ability to apply knowledge to different settings in advanced and digital marketing. The student should: - Be able to discuss the strength and weakness related to the concepts, theories, methods and practice - Understand and tackle issues in digital marketing in a professional context - Collect, analyse and evaluate scientific papers and data - Be innovative in developing and applying ideas - Develop projects and place them in context by applying methods based on scientific theories and/or research. - Use theory to develop digital marketing strategy, built on research and evidence. - Be able to improve management decision-making and be able to provide relevant, accurate, and timely information to a marketing problem. Competences: The ability to apply knowledge and skills to work and study. The student should: - Have developed the necessary learning skills and independence for further studies - Be able to initiate and implement digital marketing strategies - Be capable of presenting and describing marketing management issues and research findings in English - Be able to evaluate the suitability of the different methods and scientific issues in digital marketing
Námsmat
Lesefni
Ekkert skráð lesefni.
Kennsluaðferðir
Tungumál	Enska