Veldu deild: Tölvunarfræðideild Viðskiptadeild Lagadeild Verkfræðideild Frumgreinadeild MBA Iðn- og tæknifræðideild Íþróttafræðideild Sálfræðideild MPM Viðskiptadeild Deildarforseti: Dr. Jón Þór Sturluson Vefpóstur: vd@ru.is Vefsíða: http://www.ru.is/vd Kennarar Skoða Veldu braut: BSc í viðskiptafræði með lögfræði sem aukagrein BSc í hagfræði og fjármálum BSc í hagfræði og stjórnun Exchange studies - BSc Business Exchange studies - MSc Business Diplómanám í viðskiptafræði og verslunarstjórnun MSc í stjórnun í ferðaþjónustu - 90 ECTS MTHM, stjórnun í ferðaþjónustu - 90 ECTS MSc í stjórnun nýsköpunar - 90 ECTS MINN, stjórnun nýsköpunar - 90 ECTS MSc í viðskiptafræði - 90 ECTS MBM, viðskiptafræði - 90 ECTS MSc í markaðsfræði - 90 ECTS MM, markaðsfræði - 90 ECTS MSc í mannauðsstjórnun og vinnusálfræði - 90 ECTS MHRM, mannauðsstjórnun og vinnusálfræði - 90 ECTS MSc í fjármálum fyrirtækja - 90 ECTS MCF, fjármál fyrirtækja - 90 ECTS MSc í upplýsingastjórnun - 90 ECTS MIM, upplýsingastjórnun - 90 ECTS MAcc, reikningshald og endurskoðun - 90 ECTS BSc í viðskiptafræði BSc í viðskiptafræði með tölvunarfræði sem aukagrein MSc í stjórnun nýsköpunar - 90 ECTS Annir: 3 Ár: 1 Einingar: 90 Hæfniviðmið Skoða Fagréttindi MSc í stjórnun nýsköpunar

Táknmyndir Skyldufag á braut Kennslutungumál Valfag á braut Undanfarar fyrir námskeið

Haustönn/Fall 2023 Introduction to Management and Business Concepts V-700-IMBU 0 Einingar Creative Approaches and Entrepreneurial Mindsets V-702-CREM 7,5 Einingar Innovation and Entrepreneurship: A field of knowledge and practice V-703-INEN 7,5 Einingar Fundamentals in Tourism and Hospitality Management V-704-FTHM 7,5 Einingar Financial Reporting and Accounting Standards I V-705-FIR1 7,5 Einingar Auditing, Auditing Standards and Ethics in Accounting and Auditing V-706-AUD1 7,5 Einingar Strategic Management V-712-STJO 7,5 Einingar Organizational Psychology V-715-ORPS 7,5 Einingar Advanced Business Informatics V-725-ABIN 7,5 Einingar Staffing: from recruitment to termination V-730-STRT 7,5 Einingar Labour law V-731-LALA 3,75 Einingar Change management and leadership V-736-CMLE 7,5 Einingar International Marketing V-736-INMA 7,5 Einingar Fundamentals in Accounting and Finance V-737-FAFI 7,5 Einingar Advanced and digital marketing V-738-ADDM 7,5 Einingar Enterprise Architectures V-746-ENAR 7,5 Einingar Internship V-748-INTE 7,5 Einingar International Finance V-767-INTF 7,5 Einingar Corporate Taxation V-772-TAX1 7,5 Einingar Customer Profitability Management V-776-CPRO 7,5 Einingar Ár 1. ár Önn Haustönn/Fall 2023 Stig námskeiðs Óskilgreint Tegund námskeiðs Valnámskeið Undanfarar Engir undanfarar. Skipulag Ekkert skráð skipulag. Kennari Morten Holm Lýsing A financial understanding is a key asset to sales/marketing managers and business developers alike as they are increasingly expected to identify the financial potential of sales development strategies. In this course students will achieve an understanding of costs, profitability and value creation tools and techniques that provide a fact-based financial foundation for strategic sales and marketing decisions. This includes cost analysis methods, modelling techniques and segmentation criteria. The aim is to create insights into what drives business performance in terms of customer equity, customer profitability, and customer lifetime value. Students will also acquire an understanding of strategic key account management in terms of customer profitability and how every customer has different expectations and needs that must be translated into how the sales force engages with the customers. The course is taught in two modules. Overall it is divided into three main themes: 1. The first theme is how financial value is created in firms. The students are introduced to key concepts such as cost management, shareholder value, and strategic market profitability. 2. The second theme of the course students is the measurement of financial value creation at the customer level such as customer lifetime value, customer equity and customer profitability and the use of customer analytics with relation to these metrics will briefly be discussed. 3. Generally, the insights generated by analyzing the financial value of customer accounts must be converted into actionable customer management strategies. The third theme of the course deals with how students can manage customer engagement strategies to add value. Námsmarkmið Knowledge The student should: 1. Be able to explain different concepts of costs, profitability and financial value creation 2. Be able to explain different methods for measuring customer profitability 3. Be able to explain the application of methods and processes of customer profitability management. Skills The student should: 4. Be able to apply different methods for measuring customer profitability 5. Be able to apply methods for converting customer profitability insights into value creating customer management strategies. Competences The student should: 6. Be able to independently use academic literature to support problem solving 7. Be able to independently frame and present a solution to a customer profitability management problem   Námsmat Ekkert skráð námsmat. Lesefni Ekkert skráð lesefni. Kennsluaðferðir Engin skráð kennsla. Tungumál Enska Advanced Topics in Emerging Technologies V-795-ATET 7,5 Einingar Performance Management V-830-PEMA 3,75 Einingar Portfolio Management V-862-PORT 7,5 Einingar Equity Analysis V-863-EQUI 7,5 Einingar Master´s Thesis - partial submission V-888-THHL 15 Einingar Research Proposal V-898-REPR 0 Einingar Master´s Thesis V-898-THES 30 Einingar Skiptinám X-699-EXCH 30 Einingar Vorönn/Spring 2024 Consumer Behavior V-712-COBE 3,75 Einingar Innovation Management V-713-INNM 7,5 Einingar Business Ethics V-714-BETH 3,75 Einingar Entrepreneurship and Innovation in Context V-715-ENIC 3,75 Einingar Business Process Management V-716-BPMA 7,5 Einingar Fixed Income Analysis V-716-FINC 3,75 Einingar Implementation of information systems V-717-IMIS 3,75 Einingar Entrepreneurial Finance V-733-ENTR 7,5 Einingar Branding and Strategic Marketing V-741-BRAN 7,5 Einingar Strategic HRM and Metrics V-745-STRA 7,5 Einingar Internship V-748-INTE 7,5 Einingar Cases in corporate finance V-763-COR2 7,5 Einingar Gerð reikningsskila og staðlar um reikningsskil II V-765-FIR2 7,5 Einingar Business Research Methodology I V-765-REM1 3,75 Einingar Applied Derivatives V-766-APDE 7,5 Einingar Consolidated Financial Statements V-767-SARE 7,5 Einingar Business Intelligence and Analytics V-784-REK5 7,5 Einingar Félaga- og fjármunaréttur V-802-BULA 7,5 Einingar Business Research Methodology II V-825-REM2 3,75 Einingar Tourism Marketing V-840-TOMA 7,5 Einingar Training and Development V-840-TRDE 3,75 Einingar Reikningshald, afleiður og aðrir fjármálagerningar V-871-AFLE 7,5 Einingar Master´s Thesis - partial submission V-888-THHL 15 Einingar Research Proposal V-898-REPR 0 Einingar Master´s Thesis V-898-THES 30 Einingar Skiptinám X-699-EXCH 30 Einingar