Department of Business Administration
Dean:Dr. Jón Þór Sturluson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Innovation Management - 90 ECTS
Semesters:3
Years:1
ETCS:90
Learning OutcomesView
Degree titleMSc in Innovation Management
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
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Haustönn/Fall 2023
More infoIntroduction to Management and Business ConceptsElectiveV-700-IMBUECTS 0
More infoCreative Approaches and Entrepreneurial MindsetsCoreV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceCoreV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoAdvanced Business InformaticsElectiveV-725-ABINECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingElectiveV-736-INMAECTS 7,5
More infoFundamentals in Accounting and FinanceElectiveV-737-FAFIECTS 7,5
More infoAdvanced and digital marketingElectiveV-738-ADDMECTS 7,5
More infoEnterprise ArchitecturesElectiveV-746-ENARECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoInternational FinanceElectiveV-767-INTFECTS 7,5
More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoCustomer Profitability ManagementElectiveV-776-CPROECTS 7,5
More infoAdvanced Topics in Emerging TechnologiesElectiveV-795-ATETECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoEquity AnalysisElectiveV-863-EQUIECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2024
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoInnovation ManagementCoreV-713-INNMECTS 7,5
More infoBusiness EthicsCoreV-714-BETHECTS 3,75
More infoEntrepreneurship and Innovation in ContextCoreV-715-ENICECTS 3,75
Year
1. yearPrint
SemesterSpring 2024
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
No lecturer found.
Content
The course covers the fundamental concepts of how to start a startup. The objective of this class is to change the mindset that entrepreneurship, starting and running your own business is risky and only a selected few can do it. Student will leave the class with the mindset that entrepreneurship is a viable career choice. At the end of this class, students should feel that they have the tool set, knowledge and practical know-how on how to start a startup. The class will also showcase the “Whys” and “Hows” of building a business, the sequence of building a business and challenge the students to actually take the plunge in doing the actual task of building a business. The classroom sessions will be more run like workshops where all the students are participating in the activity on schedule.
The class will challenge students to think like a contrarian in building a business using the approach of startup thinking. The conventional wisdom on how to build a business does not work in the context of hyper competition and globalization. The challenge is not limited to businesses; the challenge is applicable to every person. Everyone can be a startup founder and entrepreneur; actually we all were before the agrarian and the industrial revolution. The notion of a job was non-existent. We will explore how anyone can build a unique and valuable business as long as they subscribe to the notion that it has to be something different, unique but grounded in the present. Future will not get automatically better, it gets better through the collective efforts of founders and entrepreneurs who move the human race forward and we will explore the methodologies that allows us to learn the path of company building.

Learning outcome - Objectives
The student should be able to describe:
- The concept of startup thinking or entrepreneurship
- The concept of innovation and technology
- The scope of innovation and technology in the context of starting a new ventureThe student should be able to ability to apply knowledge to:
- Come up with new ideas to solve problems in the context of starting a business
- Build teams
- Apply technology to build products and services
- Articulate and clarify the problems and solutions in the context of a startup or a business
- Apply the sequence of how to build a startup
- Build traction for their products and services
- Build a business modelThe student should be able to apply knowledge and skills to:
- Start their own venture
- Build a value proposition for a problem in the context of entrepreneurship
- Pitch and present their startup or business
Course assessment
Class participation, Team self assessment, Blog posts and grading on final presentation
Individuals
- Personal Blog, Brand creation and quality of questions in the classroom (20%)
- 1 page narratives on each of the above topics through their personal blog (30%)Group (50%)
- Build a team and a company website (5%)
- Build a fan base for the product (10%)
- Build a company pitch deck (10%)
- Completed Business Model Canvas (5%)
- Completed Value Proposition Design (5%)
- Decide on CEO, COO, CTO and CMO and narrate the thinking behind the decision (1%)
- Decide on how the Stock of the company should be split and narrate the thinking behind the decision (1%)
- How does the team allocate the stock option pool and narrate the thinking behind the decision (1%)
- Narrative on building a company culture (2%)
- Narrative on the ideal operating system (culture, habits, rituals) for the company (10%)
Reading material
No reading material found.
Teaching and learning activities
Lectures, workshops, blog writing, project work and final presentation
Language of instructionEnglish
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceCoreV-733-ENTRECTS 7,5
More infoBranding and Strategic MarketingElectiveV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30