MySchool

Department of Business Administration
Dean:	Dr. Jón Þór Sturluson
Email:	vd@ru.is
Website:	http://www.ru.is/vd
Teachers	View

MSc in Innovation Management - 90 ECTS
Semesters:	3
Years:	1
ETCS:	90
About major	Meistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.
Learning Outcomes	View
Degree title	MSc in Innovation Management

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	Mandatory course on major		Teaching language
	Optional course on major		Prerequisites for course

Vorönn/Spring 2024

Consumer Behavior

V-712-COBE

ECTS 3,75

Innovation Management

V-713-INNM

ECTS 7,5

Business Ethics

V-714-BETH

ECTS 3,75

Entrepreneurship and Innovation in Context

V-715-ENIC

ECTS 3,75

Year

1. year

Semester

Spring 2024

Level of course

N/A

Type of course

Elective

Prerequisites

No prerequisites.

Schedule

No schedule found.

Lecturer

Bala Murughan Kamallakharan

Content

The course covers the fundamental concepts of how to start a startup. The objective of this class is to change the mindset that entrepreneurship, starting and running your own business is risky and only a selected few can do it. Student will leave the class with the mindset that entrepreneurship is a viable career choice. At the end of this class, students should feel that they have the tool set, knowledge and practical know-how on how to start a startup. The class will also showcase the “Whys” and “Hows” of building a business, the sequence of building a business and challenge the students to actually take the plunge in doing the actual task of building a business. The classroom sessions will be more run like workshops where all the students are participating in the activity on schedule.
The class will challenge students to think like a contrarian in building a business using the approach of startup thinking. The conventional wisdom on how to build a business does not work in the context of hyper competition and globalization. The challenge is not limited to businesses; the challenge is applicable to every person. Everyone can be a startup founder and entrepreneur; actually we all were before the agrarian and the industrial revolution. The notion of a job was non-existent. We will explore how anyone can build a unique and valuable business as long as they subscribe to the notion that it has to be something different, unique but grounded in the present. Future will not get automatically better, it gets better through the collective efforts of founders and entrepreneurs who move the human race forward and we will explore the methodologies that allows us to learn the path of company building.

Learning outcome - Objectives

The student should be able to describe:
- The concept of startup thinking or entrepreneurship
- The concept of innovation and technology
- The scope of innovation and technology in the context of starting a new ventureThe student should be able to ability to apply knowledge to:
- Come up with new ideas to solve problems in the context of starting a business
- Build teams
- Apply technology to build products and services
- Articulate and clarify the problems and solutions in the context of a startup or a business
- Apply the sequence of how to build a startup
- Build traction for their products and services
- Build a business modelThe student should be able to apply knowledge and skills to:
- Start their own venture
- Build a value proposition for a problem in the context of entrepreneurship
- Pitch and present their startup or business

Course assessment

Class participation, Team self assessment, Blog posts and grading on final presentation
Individuals
- Personal Blog, Brand creation and quality of questions in the classroom (20%)
- 1 page narratives on each of the above topics through their personal blog (30%)Group (50%)
- Build a team and a company website (5%)
- Build a fan base for the product (10%)
- Build a company pitch deck (10%)
- Completed Business Model Canvas (5%)
- Completed Value Proposition Design (5%)
- Decide on CEO, COO, CTO and CMO and narrate the thinking behind the decision (1%)
- Decide on how the Stock of the company should be split and narrate the thinking behind the decision (1%)
- How does the team allocate the stock option pool and narrate the thinking behind the decision (1%)
- Narrative on building a company culture (2%)
- Narrative on the ideal operating system (culture, habits, rituals) for the company (10%)

Reading material

No reading material found.

Teaching and learning activities

Lectures, workshops, blog writing, project work and final presentation

Language of instruction

English

Business Process Management

V-716-BPMA

ECTS 7,5

Fixed Income Analysis

V-716-FINC

ECTS 3,75