Department of Business Administration
Dean:Dr. Jón Þór Sturluson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Innovation Management - 90 ECTS
Semesters:3
Years:1
ETCS:90
Learning OutcomesView
Degree titleMSc in Innovation Management
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
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Haustönn/Fall 2022
More infoIntroduction to Management and Business ConceptsElectiveV-700-IMBUECTS 0
More infoCreative Approaches and Entrepreneurial MindsetsCoreV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceCoreV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoAdvanced Business InformaticsElectiveV-725-ABINECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingElectiveV-736-INMAECTS 7,5
More infoFundamentals in Accounting and FinanceElectiveV-737-FAFIECTS 7,5
More infoAdvanced and digital marketingElectiveV-738-ADDMECTS 7,5
Year
1. yearPrint
SemesterFall 2022
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
Asle Fagerström
Vishnu M. Ramachandran Girija
Content

Learning outcome - Objectives
Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should:
- Understand the importance of evidence based practice in digital marketing
- Be able to account for selected concepts, theories, methods and practice in advanced marketing (see e.g. the aim of the course and the course outline)
- Be able to place the latest knowledge in context within their field
- Have knowledge of ethical problems in marketing (especially digital marketing)
Skills: The ability to apply knowledge to different settings in advanced and digital marketing. The student should:
- Be able to discuss the strength and weakness related to the concepts, theories, methods and practice
- Understand and tackle issues in digital marketing in a professional context
- Collect, analyse and evaluate scientific papers and data
- Be innovative in developing and applying ideas
- Develop projects and place them in context by applying methods based on scientific theories and/or research.
- Use theory to develop digital marketing strategy, built on research and evidence.
- Be able to improve management decision-making and be able to provide relevant, accurate, and timely information to a marketing problem.
Competences: The ability to apply knowledge and skills to work and study. The student should:
- Have developed the necessary learning skills and independence for further studies
- Be able to initiate and implement digital marketing strategies
- Be capable of presenting and describing marketing management issues and research findings in English
- Be able to evaluate the suitability of the different methods and scientific issues in digital marketing
Course assessment

Reading material
No reading material found.
Teaching and learning activities

Language of instructionEnglish
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More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoCustomer Profitability ManagementElectiveV-776-CPROECTS 7,5
More infoAdvanced Topics in Emerging TechnologiesElectiveV-795-ATETECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoEquity AnalysisElectiveV-863-EQUIECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2023
More infoGlobal Issues in Travel and TourismElectiveV-711-GLTTECTS 7,5
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoInnovation ManagementCoreV-713-INNMECTS 7,5
More infoBusiness EthicsCoreV-714-BETHECTS 3,75
More infoEntrepreneurship and Innovation in ContextCoreV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceCoreV-733-ENTRECTS 7,5
More infoBranding and Strategic MarketingElectiveV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoBusiness Research MethodologyCoreV-746-REMEECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMSc ThesisElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMSc ThesisCoreV-898-THESECTS 30