Choose department Department of Computer Science Department of Business Administration Department of Law Department of Engineering Department of Preliminary Studies MBA Department of Applied Engineering Department of Sport Science Department of Psychology MPM Department of Business Administration Dean: Dr. Jón Þór Sturluson Email: vd@ru.is Website: http://www.ru.is/vd Teachers View Choose major BSc in Business Administration with a minor in law BSc in Economics and Finance BSc in Economics and Management Exchange studies - BSc Business Exchange studies - MSc Business Diploma in Business and retail management MSc in Tourism and Hospitality Management - 90 ECTS MTHM, Tourism and Hospitality Management - 90 ECTS MSc in Innovation Management - 90 ECTS MINN, Innovation Management - 90 ECTS MSc in Business Management - 90 ECTS MBM, Business Management - 90 ECTS MSc in Marketing - 90 ECTS MM, Marketing - 90 ECTS MSc in Human Resource Management and Organizational Psychology - 90 ECTS MHRM, Human Resource Management and Organizational Psychology - 90 ECTS MSc in Corporate Finance- 90 ECTS MCF, Corporate Finance - 90 ECTS MSc in Information Management - 90 ECTS MIM, Information Management - 90 ECTS MAcc, Accounting and Auditing - 90 ECTS BSc in Business Administration BSc in Business Administration with a minor in Computer Science MSc in Innovation Management - 90 ECTS Semesters: 3 Years: 1 ETCS: 90 Learning Outcomes View Degree title MSc in Innovation Management

Legend Mandatory course on major Teaching language Optional course on major Prerequisites for course

Haustönn/Fall 2023 Introduction to Management and Business Concepts V-700-IMBU ECTS 0 Creative Approaches and Entrepreneurial Mindsets V-702-CREM ECTS 7,5 Innovation and Entrepreneurship: A field of knowledge and practice V-703-INEN ECTS 7,5 Fundamentals in Tourism and Hospitality Management V-704-FTHM ECTS 7,5 Financial Reporting and Accounting Standards I V-705-FIR1 ECTS 7,5 Auditing, Auditing Standards and Ethics in Accounting and Auditing V-706-AUD1 ECTS 7,5 Strategic Management V-712-STJO ECTS 7,5 Organizational Psychology V-715-ORPS ECTS 7,5 Advanced Business Informatics V-725-ABIN ECTS 7,5 Staffing: from recruitment to termination V-730-STRT ECTS 7,5 Labour law V-731-LALA ECTS 3,75 Change management and leadership V-736-CMLE ECTS 7,5 International Marketing V-736-INMA ECTS 7,5 Fundamentals in Accounting and Finance V-737-FAFI ECTS 7,5 Advanced and digital marketing V-738-ADDM ECTS 7,5 Year 1. year Semester Fall 2023 Level of course N/A Type of course Elective Prerequisites No prerequisites. Schedule No schedule found. Lecturer Valdimar Sigurðsson Vishnu M. Ramachandran Girija Content Learning outcome - Objectives Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should: - Understand the importance of evidence based practice in digital marketing - Be able to account for selected concepts, theories, methods and practice in advanced marketing (see e.g. the aim of the course and the course outline) - Be able to place the latest knowledge in context within their field - Have knowledge of ethical problems in marketing (especially digital marketing) Skills: The ability to apply knowledge to different settings in advanced and digital marketing. The student should: - Be able to discuss the strength and weakness related to the concepts, theories, methods and practice - Understand and tackle issues in digital marketing in a professional context - Collect, analyse and evaluate scientific papers and data - Be innovative in developing and applying ideas - Develop projects and place them in context by applying methods based on scientific theories and/or research. - Use theory to develop digital marketing strategy, built on research and evidence. - Be able to improve management decision-making and be able to provide relevant, accurate, and timely information to a marketing problem. Competences: The ability to apply knowledge and skills to work and study. The student should: - Have developed the necessary learning skills and independence for further studies - Be able to initiate and implement digital marketing strategies - Be capable of presenting and describing marketing management issues and research findings in English - Be able to evaluate the suitability of the different methods and scientific issues in digital marketing Course assessment Reading material No reading material found. Teaching and learning activities Language of instruction English Enterprise Architectures V-746-ENAR ECTS 7,5 Internship V-748-INTE ECTS 7,5 International Finance V-767-INTF ECTS 7,5 Corporate Taxation V-772-TAX1 ECTS 7,5 Customer Profitability Management V-776-CPRO ECTS 7,5 Advanced Topics in Emerging Technologies V-795-ATET ECTS 7,5 Performance Management V-830-PEMA ECTS 3,75 Portfolio Management V-862-PORT ECTS 7,5 Equity Analysis V-863-EQUI ECTS 7,5 Master´s Thesis - partial submission V-888-THHL ECTS 15 Research Proposal V-898-REPR ECTS 0 Master´s Thesis V-898-THES ECTS 30 Exchange Studies X-699-EXCH ECTS 30 Vorönn/Spring 2024 Consumer Behavior V-712-COBE ECTS 3,75 Innovation Management V-713-INNM ECTS 7,5 Business Ethics V-714-BETH ECTS 3,75 Entrepreneurship and Innovation in Context V-715-ENIC ECTS 3,75 Business Process Management V-716-BPMA ECTS 7,5 Fixed Income Analysis V-716-FINC ECTS 3,75 Implementation of information systems V-717-IMIS ECTS 3,75 Entrepreneurial Finance V-733-ENTR ECTS 7,5 Branding and Strategic Marketing V-741-BRAN ECTS 7,5 Strategic HRM and Metrics V-745-STRA ECTS 7,5 Business Research Methodology V-746-REME ECTS 7,5 Internship V-748-INTE ECTS 7,5 Cases in corporate finance V-763-COR2 ECTS 7,5 Financial Reporting and Accounting Standards II V-765-FIR2 ECTS 7,5 Applied Derivatives V-766-APDE ECTS 7,5 Consolidated Financial Statements V-767-SARE ECTS 7,5 Business Intelligence and Analytics V-784-REK5 ECTS 7,5 Corporate Law V-802-BULA ECTS 7,5 Tourism Marketing V-840-TOMA ECTS 7,5 Training and Development V-840-TRDE ECTS 3,75 Accounting for derivatives and other financial instruments V-871-AFLE ECTS 7,5 Master´s Thesis - partial submission V-888-THHL ECTS 15 Research Proposal V-898-REPR ECTS 0 Master´s Thesis V-898-THES ECTS 30 Exchange Studies X-699-EXCH ECTS 30