Department of Business and Economics
Dean:Dr. Jón Þór Sturluson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Innovation Management - 90 ECTS
Semesters:3
Years:1
ETCS:90
About majorMeistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.    
Learning OutcomesView
Degree titleMSc in Innovation Management
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
Print
Haustönn/Fall 2024
More infoIntroduction to Management and Business ConceptsElectiveV-700-IMBUECTS 0
More infoCreative Approaches and Entrepreneurial MindsetsCoreV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceCoreV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoDigital and Information System ManagementElectiveV-733-DIGIECTS 7,5
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingElectiveV-736-INMAECTS 7,5
More infoFundamentals in Accounting and FinanceElectiveV-737-FAFIECTS 7,5
More infoAdvanced and digital marketingElectiveV-738-ADDMECTS 7,5
More infoBranding and Strategic MarketingElectiveV-741-BRANECTS 7,5
More infoEnterprise ArchitecturesElectiveV-746-ENARECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoInternational FinanceElectiveV-767-INTFECTS 7,5
More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoFixed Income AnalysisElectiveV-818-FINCECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoEquity AnalysisElectiveV-863-EQUIECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2025
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoInnovation ManagementCoreV-713-INNMECTS 7,5
More infoBusiness EthicsCoreV-714-BETHECTS 3,75
More infoEntrepreneurship and Innovation in ContextCoreV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoEntrepreneurial FinanceCoreV-733-ENTRECTS 7,5
More infoBranding and Strategic MarketingElectiveV-741-BRANECTS 7,5
Year
1. yearPrint
SemesterSpring 2025
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
Valdimar Sigurðsson
Content
The aim of the course is to provide an advanced understanding of brand management and strategic marketing. In the beginning, students will advance their understanding of key concepts and methods mostly focusing on marketing strategy with emphasis on choosing the right marketing metrics for different companies and industries. This beginning part of the course will be conducted by combining short lectures with cases, with an emphasis on the latter. The course is designed to help students develop a conceptual framework and marketing dashboard when making a marketing and/or branding decision. The cases will focus on service, tourism, digital marketing and luxury brands. As the course progresses more emphasis will be put on activities to review, build, measure and manage brand equity though a large project on brand auditing and strategic marketing. Students will also be given the opportunity to study a relevant topic of their choice with some depth in a critical literature review. The supplementary readings will present essential marketing strategy and branding techniques for measuring and monitoring everything from brand equity to social media marketing. By the end of the course students should have an advanced understanding of strategic marketing and brand management and be able analyse both marketing decision making as well as brand management from a clear conceptual framework.
Learning outcome - Objectives
Collection of facts, concepts, theories and techniques acquired by the degree holder. Knowledge can both be theoretical and applied. The student should:

 

1.     Understand the importance of key marketing metrics and branding conceptualisation

2.     Be able to place the latest knowledge in context within their field

3.    Be able to account for selected concepts, theories, methods and practice in both marketing strategy and branding (see e.g. the aim of the course and the course outline)

4.     Have knowledge of ethical problems in strategic marketing and brand management

Entail the ability to apply knowledge. Skills can indicate general skills that are not limited to a certain scientific field or profession, as well as specific skills.

 

1.     Be able to discuss the strength and weakness related to the concepts, theories, methods and practice

2.     Can understand and tackle issues in strategic marketing and branding in a professional context

3.     Can collect, analyse and evaluate scientific papers and data for strategic marketing and/or for brand auditing

4.     Are innovative in developing and applying ideas in branding

5.     Can develop branding projects or marketing strategyImproved management decision-making and the ability to provide relevant, accurate, and timely information to a marketing problem.

Entail the ability to apply knowledge and skills to work and study.

 

1.     Have developed the necessary learning skills and independence for further studies

2.     Can initiate and implement marketing strategy and/or brand management

3.     Are capable of presenting and describing marketing management issues and research findings in English

4.   Can write business texts in English.

5.     Can evaluate the suitability of the different methods and scientific issues in branding and marketing strategy
Course assessment

Reading material
No reading material found.
Teaching and learning activities

Language of instructionEnglish
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoBusiness Research Methodology ICoreV-765-REM1ECTS 3,75
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoSustainability Reporting and AssuranceElectiveV-774-GESSECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoTopics in Emerging TechnologiesElectiveV-819-TEMTECTS 3,75
More infoBusiness Research Methodology IICoreV-825-REM2ECTS 3,75
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoEquity AnalysisElectiveV-863-EQUIECTS 7,5
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30