Fagerstrøm, A., Eriksson, N., & Sigurdsson, V. (in press). Investigating the impact of IoT Mediated Stimuli in a Retail Grocery Choice Situation. Journal of Retailing and Consumer Services.
Haddara, M., Hsieh, J., Fagerstrøm, A., Eriksson, N., & Sigurdsson, V. (2019). Exploring customer online reviews for new product development: The case of cosmetics. Managerial and Decision Economics.
Larsen, N. M., & Sigurdsson, V. (2019). What affects shopper’s choices of carrying devices in grocery retailing and what difference does it make? A literature review and conceptual model. International Review of Retail, Distribution & Consumer Research, 1-33.
Menon, V., Sigurdsson, V., Fagerstrøm, A., Larsen, N. M., Sørensen. H., Marteinsdottir, H. G., & Foxall, G. (2019). How to Grow Brand Post Engagement on Facebook and Twitter for Airlines? An Empirical Investigation of Design and Content Factors. Journal of Air Transport Management.
Bendheim, L. M., Fagerstrøm, A., Sigurdsson, V., & Foxall, G. (2019). The Marketing Firm and the Co-creation of value: The Case of LEGOÔ. Managerial and Decision Economics.
Alemu, M. H., Sigurdsson, V., Fagerstrøm, A., Foxall, G. (2019). E-commerce for the fishery industry: What business are we really in? Managerial and Decision Economics.
Pawar, S., Fagerstrøm, A., Dimunde, I. A., Sigurdsson, V., & Eriksson, N. (2019). Examining the Relative Impact of Professional Profile Images and Facial Expressions in Small Business-to-Business Marketing Online. Interacting with Computers, 31 (1), 83-94.
Fagerstrøm, A., Bendheim, L. M., Sigurdsson, V., Pawar, S, & Foxall, G. (2019). Customer’s co-creation behavior with the marketing firm. Managerial and Decision Economics.
Larsen, N. M., Sigurdsson, V., Breivik, J., Fagerstrøm, A., Foxall, G. (2019). The marketing firm: Retailer and consumer contingencies. Managerial and Decision Economics.
Sigurdsson, V., Larsen, N. M., Sigfusdottir, A. D., Fagerstrøm, A., Hussen, M. H., Folwarczny, M. K., & Foxall, G. (2019). The relationship between the firm´s social media strategy and the consumers´ engagement behavior in aviation. Managerial and Decision Economics.
Fagerstrøm, A., Pawar, S., Arar, M., & Sigurdsson, V. (2018). On the relative impact of male and female sellers’ profile image and its facial expressions upon peer users’ behavior on AirbnbTM. Procedia computer science, 138, 454-461.
Sigurdsson, V., Menon, R. G. V., Hallgrimsson, A., Larsen, N., & Fagerstrøm, A. (2018). Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements: A cross-cultural comparison. Journal of Promotion Management, 24 (5), 694-714
Fagerstrøm, A., Pawar, S., Sigurdsson, V., Foxall, G. R., & Yani-de-Soriano, M. (2017). That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller´s facial expressions upon buying behavior on Airbnb™. Computers in Human Behavior, 72, 123-131.
Larsen, N. M., Sigurdsson, V., & Breivik, J. (2017). The Use of Observational Technology to Study In-Store Behavior: Consumer Choice, Video Surveillance, and Retail Analytics. The Behavior Analyst, 1-29.
Fagerstrøm, A., Eriksson, N., & Sigurdsson, V. (2017). What’s the “Thing” in Internet of Things in Grocery Shopping? A Customer Approach. Procedia Computer Science, 121, 384-388.
Sigurdsson, V., Menon, R.G.V., & Fagerstrøm, A. (2017). Online Healthy Food Experiments: Capturing Complexity by Using Choice-Based Conjoint Analysis. The Behavior Analyst, 1-19.
Menon, V., Sigurdsson, V, Larsen, N. M., Fagerstrøm, A., & Foxall, G. (2016). Consumer attention to price in social commerce: Eye tracking patterns in retail clothing. Journal of Business Research, 69, 5008-5013.
Menon, V., & Sigurdsson, V. (2015). Conjoint Analysis for Social Media Marketing Experimentation: Utility Estimates and Preference Ranking. Managerial and Decision Economics, 37, 345-359.
Sigurdsson, V., Hinriksson, H., Menon, V., Foxall, G. (2015). Operant Behavioural Economics for E-mail Marketing: An experimental Analysis of Database Segmentation. Managerial and Decision Economics, 37, 337-344.
Sigurdsson, V., Larsen, N. M., & Gunnarsson, D. (2014). Healthy food marketing: An in-store experimental analysis. Journal of Applied Behavior Analysis, 47, 151-154.
Sigurdsson, V. (2013). Commentary on consumer behavior analysis and ascription of intentionality to the explanation of consumer choice. Marketing Theory, 13, 133-135.
Foxall, G. R., & Sigurdsson, V. (2013). Consumer behaviour analysis: Behavioural economics meets the market place. The Psychological Record, 63, 231-237.
Sigurdsson, V., Menon, V., Sigurdarson, J. P., Kristjansson, J. S., Foxall, G. R. (2013). A test of the behavioral perspective model in the context of an e-mail marketing experiment. The Psychological Record, 63, 295-308.
Sigurdsson, V., Khamseh, S., Larsen, N. M., Gunnarsson, D., & Foxall, G (2013). An econometric examination of the Behavioral Perspective Model in the context of Norwegian retailing. The Psychological Record, 63, 277-294.
Foxall, G.R., & Sigurdsson, V. (2013). When loss rewards: The near-miss effect in slot machine gambling, Analysis of Gambling Behavior, 6, 5-22.
Foxall, G. R., & Sigurdsson, V. (2011). Drug use as consumer behavior. Behavioral and Brain Sciences, 35, 313-314.
Sigurdsson, V., Larsen, N. M., & Gunnarsson, D. (2011). An in-store experimental analysis of consumers’ selection of fruits and vegetables. The Service Industries Journal, 31, 2587-2602
Sigurdsson, V., Larsen, N. M., & Gunnarsson, D. (2011). The behavioural economics of neutral and upward sloping demand curves in retailing. The Service Industries Journal, 31, 2543-2558.
Curry, B., Foxall, G., & Sigurdsson, V. (2010). On the tautology of the matching law in consumer behavior analysis. Behavioural Processes, 84, 390-399.
Sigurdsson, V., Engilbertsson, H., & Foxall, G. (2010). The effects of a point-of-purchase display on relative sales: An in-store experimental evaluation. Journal of Organizational Behavior Management, 30, 222-233.
Sigurdsson, V., Foxall, G., & Saevarsson, H. (2010). In-store experimental approach to pricing and consumer behavior. Journal of Organizational Behavior Management, 30, 234-246.
Sigurdsson, V., Sævarsson, H., & Foxall, G. (2009) Brand-placement and consumer choice: An in-store experiment. Journal of Applied Behavior Analysis, 42, 741-744.
Foxall, G.R., Oliveira-Castro, J. M., Yani-de-Soriano, M., James, V., & Sigurdsson, V. (2006). Consumer behavior analysis and social marketing: The case of environmental conservation. Behavior and Social Issues, 15,101-124.