MySchool

Department of Business Administration
Dean:	Dr. Jón Þór Sturluson
Email:	vd@ru.is
Website:	http://www.ru.is/vd
Teachers	View

MSc in Innovation Management - 90 ECTS
Semesters:	3
Years:	1
ETCS:	90
About major	Meistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.
Learning Outcomes	View
Degree title	MSc in Innovation Management

Legend
	Mandatory course on major		Teaching language
	Optional course on major		Prerequisites for course

Vorönn/Spring 2024

Consumer Behavior

V-712-COBE

ECTS 3,75

Innovation Management

V-713-INNM

ECTS 7,5

Business Ethics

V-714-BETH

ECTS 3,75

Entrepreneurship and Innovation in Context

V-715-ENIC

ECTS 3,75

Business Process Management

V-716-BPMA

ECTS 7,5

Fixed Income Analysis

V-716-FINC

ECTS 3,75

Implementation of information systems

V-717-IMIS

ECTS 3,75

Entrepreneurial Finance

V-733-ENTR

ECTS 7,5

Branding and Strategic Marketing

V-741-BRAN

ECTS 7,5

Strategic HRM and Metrics

V-745-STRA

ECTS 7,5

Internship

V-748-INTE

ECTS 7,5

Cases in corporate finance

V-763-COR2

ECTS 7,5

Financial Reporting and Accounting Standards II

V-765-FIR2

ECTS 7,5

Business Research Methodology I

V-765-REM1

ECTS 3,75

Applied Derivatives

V-766-APDE

ECTS 7,5

Consolidated Financial Statements

V-767-SARE

ECTS 7,5

Business Intelligence and Analytics

V-784-REK5

ECTS 7,5

Corporate Law

V-802-BULA

ECTS 7,5

Business Research Methodology II

V-825-REM2

ECTS 3,75

Tourism Marketing

V-840-TOMA

ECTS 7,5

Training and Development

V-840-TRDE

ECTS 3,75

Accounting for derivatives and other financial instruments

V-871-AFLE

ECTS 7,5

Master´s Thesis - partial submission

V-888-THHL

ECTS 15

Research Proposal

V-898-REPR

ECTS 0

Master´s Thesis

V-898-THES

ECTS 30

Exchange Studies

X-699-EXCH

ECTS 30

Sumar/Summer 2024

Accounting Fraud and Forensics

V-722-AFOR

ECTS 7,5

Negotiations and Sales

V-744-NEGO

ECTS 7,5

Internship

V-748-INTE

ECTS 7,5

Cross-cultural Communication

V-756-CRCO

ECTS 7,5

Management Accounting

V-793-MAAC

ECTS 7,5

Behavioral Finance

V-803-BEFI

ECTS 3,75

Information Technology in Accounting

V-804-INTA

ECTS 7,5

Occupational Health Psychology

V-816-OHPS

ECTS 3,75

Sustainable Finance

V-817-SUFI

ECTS 3,75

Sustainable Leadership

V-836-SLEA

ECTS 3,75

Design Thinking for Information Security: An Interdisciplinary Approach

V-847-THIS

ECTS 7,5

Venture Capital

V-875-VENT

ECTS 7,5

Master´s Thesis - partial submission

V-888-THHL

ECTS 15

Master´s Thesis

V-898-THES

ECTS 30

Exchange Studies

X-699-EXCH

ECTS 30

Haustönn/Fall 2024

Introduction to Management and Business Concepts

V-700-IMBU

ECTS 0

Creative Approaches and Entrepreneurial Mindsets

V-702-CREM

ECTS 7,5

Innovation and Entrepreneurship: A field of knowledge and practice

V-703-INEN

ECTS 7,5

Fundamentals in Tourism and Hospitality Management

V-704-FTHM

ECTS 7,5

Financial Reporting and Accounting Standards I

V-705-FIR1

ECTS 7,5

Auditing, Auditing Standards and Ethics in Accounting and Auditing

V-706-AUD1

ECTS 7,5

Strategic Management

V-712-STJO

ECTS 7,5

Organizational Psychology

V-715-ORPS

ECTS 7,5

Staffing: from recruitment to termination

V-730-STRT

ECTS 7,5

Labour law

V-731-LALA

ECTS 3,75

Digital and Information System Management

V-732-DIGI

ECTS 7,5

Change management and leadership

V-736-CMLE

ECTS 7,5

International Marketing

V-736-INMA

ECTS 7,5

Year

1. year

Semester

Fall 2024

Level of course

4. Second cycle, introductory

Type of course

Elective

Prerequisites

No prerequisites.

Schedule

No schedule found.

Lecturer

No lecturer found.

Content

The purpose of the course is to provide students with an integrated perspective of the interaction between the variables of the marketing mix, within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors. Another purpose is to provide students with an understanding of the dynamics of the customer / marketing mix in an international context. A final purpose is to understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics.

The following topics and concepts are covered:
This course will cover two main topics: Marketing Strategy for Decision Making and International Marketing Strategy.The Marketing Strategy for Decision Making part would be devoted to gain a better understanding of the main concepts of marketing management and marketing strategy. Students will see how a decision made today will affect the company’s value in the years to come. Not just in theory, but through the lessons of real market factors. Through direct competition, participants pilot a company through a competitive landscape in which all of their marketing skills are required. Whether creating a new market or further penetrating an existing one, both strategic and tactical abilities are required: R&D, finance, portfolio management, segmentation and positioning, as well as pricing, promotion and distribution. It also reinforces a strong focus on competitive thinking and market understanding and reflects the impact a sudden competitive move or changing customer needs can have on a company, and encourages teams to look beyond their own corporate walls for insight and ideas.International Marketing Strategy would be dedicated to analyse frameworks for developing international marketing strategies. Students look into different cases of marketing strategy for companies that are competing in the international market place, examine approaches to international market segmentation and positioning, and international marketing mix strategies. Different market entry strategies and methods of market analysis and market research will be examined.

Learning outcome - Objectives

Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should:
- Understand the variables of the marketing mix within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors
- Understand the dynamics of the customer / marketing mix in an international context
- Understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics
- Understand frameworks for developing international marketing strategies.

Skills: The ability to apply knowledge to different setting in international marketing. The student should be able to:
- Identify how marketing decisions affect the company value
- Identify potential impact of sudden competitive move or changing customer needs on a company
- Analyse frameworks for developing international marketing strategies
- Analyse the marketing strategy for companies that are competing in the international market place
- Examine approaches to international market segmentation and positioning, and international marketing mix strategies
- Analyse market entry strategies
- Use methods of market analysis and market research.
Competences: The ability to apply knowledge and skills in international marketing. The student should be able to:
- Develop and implement an international marketing strategy in a competitive environment.
- Think strategically in an international marketing context.
- React to a sudden competitive move or changing customer needs can have on a company.
- Choose and apply market analysis and market research methods to analyze specific research questions in the context of international marketing.

Course assessment

Reading material

No reading material found.

Teaching and learning activities

Language of instruction

English

Fundamentals in Accounting and Finance

V-737-FAFI

ECTS 7,5

Advanced and digital marketing

V-738-ADDM

ECTS 7,5