Department of Business and Economics
Dean:Dr. Jón Þór Sturluson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Innovation Management - 90 ECTS
Semesters:3
Years:1
ETCS:90
About majorMeistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.    
Learning OutcomesView
Degree titleMSc in Innovation Management
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
Print
Vorönn/Spring 2024
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoInnovation ManagementCoreV-713-INNMECTS 7,5
More infoBusiness EthicsCoreV-714-BETHECTS 3,75
More infoEntrepreneurship and Innovation in ContextCoreV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceCoreV-733-ENTRECTS 7,5
More infoBranding and Strategic MarketingElectiveV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoBusiness Research Methodology ICoreV-765-REM1ECTS 3,75
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoBusiness Research Methodology IICoreV-825-REM2ECTS 3,75
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Sumar/Summer 2024
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More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCross-cultural CommunicationElectiveV-756-CRCOECTS 7,5
More infoManagement AccountingElectiveV-793-MAACECTS 7,5
More infoBehavioral FinanceElectiveV-803-BEFIECTS 3,75
More infoInformation Technology in AccountingElectiveV-804-INTAECTS 7,5
More infoOccupational Health PsychologyElectiveV-816-OHPSECTS 3,75
More infoSustainable FinanceElectiveV-817-SUFIECTS 3,75
More infoSustainable LeadershipElectiveV-836-SLEAECTS 3,75
More infoDesign Thinking for Information Security: An Interdisciplinary ApproachElectiveV-847-THISECTS 7,5
More infoVenture CapitalElectiveV-875-VENTECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Haustönn/Fall 2024
More infoIntroduction to Management and Business ConceptsElectiveV-700-IMBUECTS 0
More infoCreative Approaches and Entrepreneurial MindsetsCoreV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceCoreV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoDigital and Information System ManagementElectiveV-732-DIGIECTS 7,5
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingElectiveV-736-INMAECTS 7,5
Year
1. yearPrint
SemesterFall 2024
Level of course4. Second cycle, introductory
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
Ramón Diaz-Bernardo
Content
The purpose of the course is to provide students with an integrated perspective of the interaction between the variables of the marketing mix, within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors. Another purpose is to provide students with an understanding of the dynamics of the customer / marketing mix in an international context. A final purpose is to understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics.

The following topics and concepts are covered:
This course will cover two main topics: Marketing Strategy for Decision Making and International Marketing Strategy.The Marketing Strategy for Decision Making part would be devoted to gain a better understanding of the main concepts of marketing management and marketing strategy. Students will see how a decision made today will affect the company’s value in the years to come. Not just in theory, but through the lessons of real market factors. Through direct competition, participants pilot a company through a competitive landscape in which all of their marketing skills are required. Whether creating a new market or further penetrating an existing one, both strategic and tactical abilities are required: R&D, finance, portfolio management, segmentation and positioning, as well as pricing, promotion and distribution. It also reinforces a strong focus on competitive thinking and market understanding and reflects the impact a sudden competitive move or changing customer needs can have on a company, and encourages teams to look beyond their own corporate walls for insight and ideas.International Marketing Strategy would be dedicated to analyse frameworks for developing international marketing strategies. Students look into different cases of marketing strategy for companies that are competing in the international market place, examine approaches to international market segmentation and positioning, and international marketing mix strategies. Different market entry strategies and methods of market analysis and market research will be examined.
Learning outcome - Objectives
Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should:
- Understand the variables of the marketing mix within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors
- Understand the dynamics of the customer / marketing mix in an international context
- Understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics
- Understand frameworks for developing international marketing strategies.

Skills: The ability to apply knowledge to different setting in international marketing. The student should be able to:
- Identify how marketing decisions affect the company value
- Identify potential impact of sudden competitive move or changing customer needs on a company
- Analyse frameworks for developing international marketing strategies
- Analyse the marketing strategy for companies that are competing in the international market place
- Examine approaches to international market segmentation and positioning, and international marketing mix strategies
- Analyse market entry strategies
- Use methods of market analysis and market research.
Competences: The ability to apply knowledge and skills in international marketing. The student should be able to:
- Develop and implement an international marketing strategy in a competitive environment.
- Think strategically in an international marketing context.
- React to a sudden competitive move or changing customer needs can have on a company.
- Choose and apply market analysis and market research methods to analyze specific research questions in the context of international marketing.
Course assessment

Reading material
No reading material found.
Teaching and learning activities

Language of instructionEnglish
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More infoInternational FinanceElectiveV-767-INTFECTS 7,5
More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2025
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoTopics in Emerging TechnologiesElectiveV-819-TEMTECTS 3,75