Choose department Department of Computer Science Department of Business and Economics Department of Law Department of Engineering Department of Preliminary Studies MBA Department of Applied Engineering Department of Sport Science Department of Psychology MPM Department of Business and Economics Dean: Dr. Jón Þór Sturluson Email: vd@ru.is Website: http://www.ru.is/vd Teachers View Choose major BSc in Business Administration with a minor in law MAcc, Accounting and Auditing - 90 ECTS BSc in Business Administration BSc in Business Administration with a minor in Computer Science BSc in Economics and Finance BSc in Economics and Management Exchange studies - BSc Business Exchange studies - MSc Business Diploma in Business and retail management MSc in Tourism and Hospitality Management - 90 ECTS MTHM, Tourism and Hospitality Management - 90 ECTS MSc in Innovation Management - 90 ECTS MINN, Innovation Management - 90 ECTS MSc in Business Management - 90 ECTS MBM, Business Management - 90 ECTS MSc in Marketing - 90 ECTS MM, Marketing - 90 ECTS MSc in Human Resource Management and Organizational Psychology - 90 ECTS MHRM, Human Resource Management and Organizational Psychology - 90 ECTS MSc in Corporate Finance- 90 ECTS MCF, Corporate Finance - 90 ECTS MSc in Information Management - 90 ECTS MIM, Information Management - 90 ECTS MDMD, Digital Management and Data Analysis MSc in Digital Management and Data Analysis MSc in Innovation Management - 90 ECTS Semesters: 3 Years: 1 ETCS: 90 About major Meistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.     Learning Outcomes View Degree title MSc in Innovation Management

Legend Mandatory course on major Teaching language Optional course on major Prerequisites for course

Haustönn/Fall 2024 Introduction to Management and Business Concepts V-700-IMBU ECTS 0 Creative Approaches and Entrepreneurial Mindsets V-702-CREM ECTS 7,5 Innovation and Entrepreneurship: A field of knowledge and practice V-703-INEN ECTS 7,5 Fundamentals in Tourism and Hospitality Management V-704-FTHM ECTS 7,5 Financial Reporting and Accounting Standards I V-705-FIR1 ECTS 7,5 Auditing, Auditing Standards and Ethics in Accounting and Auditing V-706-AUD1 ECTS 7,5 Strategic Management V-712-STJO ECTS 7,5 Organizational Psychology V-715-ORPS ECTS 7,5 Staffing: from recruitment to termination V-730-STRT ECTS 7,5 Labour law V-731-LALA ECTS 3,75 Digital and Information System Management V-733-DIGI ECTS 7,5 Change management and leadership V-736-CMLE ECTS 7,5 International Marketing V-736-INMA ECTS 7,5 Year 1. year Semester Fall 2024 Level of course 4. Second cycle, introductory Type of course Core Prerequisites No prerequisites. Schedule No schedule found. Lecturer Ramón Diaz-Bernardo Content The purpose of the course is to provide students with an integrated perspective of the interaction between the variables of the marketing mix, within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors. Another purpose is to provide students with an understanding of the dynamics of the customer / marketing mix in an international context. A final purpose is to understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics. The following topics and concepts are covered: This course will cover two main topics: Marketing Strategy for Decision Making and International Marketing Strategy.The Marketing Strategy for Decision Making part would be devoted to gain a better understanding of the main concepts of marketing management and marketing strategy. Students will see how a decision made today will affect the company’s value in the years to come. Not just in theory, but through the lessons of real market factors. Through direct competition, participants pilot a company through a competitive landscape in which all of their marketing skills are required. Whether creating a new market or further penetrating an existing one, both strategic and tactical abilities are required: R&D, finance, portfolio management, segmentation and positioning, as well as pricing, promotion and distribution. It also reinforces a strong focus on competitive thinking and market understanding and reflects the impact a sudden competitive move or changing customer needs can have on a company, and encourages teams to look beyond their own corporate walls for insight and ideas.International Marketing Strategy would be dedicated to analyse frameworks for developing international marketing strategies. Students look into different cases of marketing strategy for companies that are competing in the international market place, examine approaches to international market segmentation and positioning, and international marketing mix strategies. Different market entry strategies and methods of market analysis and market research will be examined. Learning outcome - Objectives Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should: - Understand the variables of the marketing mix within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors - Understand the dynamics of the customer / marketing mix in an international context - Understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics - Understand frameworks for developing international marketing strategies. Skills: The ability to apply knowledge to different setting in international marketing. The student should be able to: - Identify how marketing decisions affect the company value - Identify potential impact of sudden competitive move or changing customer needs on a company - Analyse frameworks for developing international marketing strategies - Analyse the marketing strategy for companies that are competing in the international market place - Examine approaches to international market segmentation and positioning, and international marketing mix strategies - Analyse market entry strategies - Use methods of market analysis and market research. Competences: The ability to apply knowledge and skills in international marketing. The student should be able to: - Develop and implement an international marketing strategy in a competitive environment. - Think strategically in an international marketing context. - React to a sudden competitive move or changing customer needs can have on a company. - Choose and apply market analysis and market research methods to analyze specific research questions in the context of international marketing. Course assessment Assessment component Type (individual or group) Connection to course learning outcomes Weight in the final grade Team Performance in the Simulation group Marketing knowledge, skills and competences 20% Markstrat Individual Quiz individual Marketing Mix and Marketing Strategy 10% Team case presentations group International Marketing Mix and Marketing Strategy 10% Individual Participation individual Understand frameworks for developing international marketing strategies 10% Final Individual Marketing Plan Project group Marketing Plan in an International Context 50% Total     100% Reading material No reading material found. Teaching and learning activities  ·       Three different teaching methods would be used in this course: 1.      The first part of the course would be called Marketing Strategy for Decision Making and would be devoted to gain a better understanding of the main concepts of marketing management and marketing strategy. We will use a marketing strategy simulation called MARKSTRAT and by working with it the participants would train their skills in developing a marketing strategy in a very competitive scenario. 2.      Lecture/discussion sessions that stress fundamental tourism marketing concepts and structure operational approaches for tourism marketing decision making and problem solving. The readings assigned to each session are recommended as background information to support the discussions. 3.      Unstructured problem solving sessions using cases where participants integrate the concepts and methods discussed to frame, analyse, and resolve representative international marketing problems. Each case provides a detailed description of an international marketing situation faced by a real marketing manager. Participants should prepare each case with an action orientation – what would you do if you were the manager? And, just as important, why would you do it? Your participation in the case discussion should show the analysis you have used to come to your recommendation. ·       This twin stress on concepts as well as their application is designed to enable participants to not only understand the basic principles and tools of international marketing strategy, but also to gain experience in their actual use. ·       Active participation is crucial to the learning outcome. Language of instruction English Fundamentals in Accounting and Finance V-737-FAFI ECTS 7,5 Advanced and digital marketing V-738-ADDM ECTS 7,5 Branding and Strategic Marketing V-741-BRAN ECTS 7,5 Strategic HRM and Metrics V-745-STRA ECTS 7,5 Enterprise Architectures V-746-ENAR ECTS 7,5 Internship V-748-INTE ECTS 7,5 Applied Derivatives V-766-APDE ECTS 7,5 International Finance V-767-INTF ECTS 7,5 Corporate Taxation V-772-TAX1 ECTS 7,5 Fixed Income Analysis V-818-FINC ECTS 7,5 Performance Management V-830-PEMA ECTS 3,75 Portfolio Management V-862-PORT ECTS 7,5 Equity Analysis V-863-EQUI ECTS 7,5 Master´s Thesis - partial submission V-888-THHL ECTS 15 Research Proposal V-898-REPR ECTS 0 Master´s Thesis V-898-THES ECTS 30 Exchange Studies X-699-EXCH ECTS 30 Vorönn/Spring 2025 Consumer Behavior V-712-COBE ECTS 3,75 Innovation Management V-713-INNM ECTS 7,5 Business Ethics V-714-BETH ECTS 3,75 Entrepreneurship and Innovation in Context V-715-ENIC ECTS 3,75 Business Process Management V-716-BPMA ECTS 7,5 Entrepreneurial Finance V-733-ENTR ECTS 7,5 Branding and Strategic Marketing V-741-BRAN ECTS 7,5 Internship V-748-INTE ECTS 7,5 Financial Reporting and Accounting Standards II V-765-FIR2 ECTS 7,5 Business Research Methodology I V-765-REM1 ECTS 3,75 Applied Derivatives V-766-APDE ECTS 7,5 Consolidated Financial Statements V-767-SARE ECTS 7,5 V-774-GESS ECTS 7,5 Business Intelligence and Analytics V-784-REK5 ECTS 7,5 Topics in Emerging Technologies V-819-TEMT ECTS 3,75 Business Research Methodology II V-825-REM2 ECTS 3,75 Tourism Marketing V-840-TOMA ECTS 7,5 Training and Development V-840-TRDE ECTS 3,75 Equity Analysis V-863-EQUI ECTS 7,5 Accounting for derivatives and other financial instruments V-871-AFLE ECTS 7,5