Department of Business and Economics
Dean:Dr. Jón Þór Sturluson
Email:vd@ru.is
Website:http://www.ru.is/vd
TeachersView
MSc in Innovation Management - 90 ECTS
Semesters:3
Years:1
ETCS:90
About majorMeistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.    
Learning OutcomesView
Degree titleMSc in Innovation Management
Legend
Mandatory course on majorTeaching language
Optional course on majorPrerequisites for course
Print
Vorönn/Spring 2024
More infoConsumer BehaviorElectiveV-712-COBEECTS 3,75
More infoInnovation ManagementCoreV-713-INNMECTS 7,5
More infoBusiness EthicsCoreV-714-BETHECTS 3,75
More infoEntrepreneurship and Innovation in ContextCoreV-715-ENICECTS 3,75
More infoBusiness Process ManagementElectiveV-716-BPMAECTS 7,5
More infoFixed Income AnalysisElectiveV-716-FINCECTS 3,75
More infoImplementation of information systemsElectiveV-717-IMISECTS 3,75
More infoEntrepreneurial FinanceCoreV-733-ENTRECTS 7,5
More infoBranding and Strategic MarketingElectiveV-741-BRANECTS 7,5
More infoStrategic HRM and MetricsElectiveV-745-STRAECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCases in corporate financeElectiveV-763-COR2ECTS 7,5
More infoFinancial Reporting and Accounting Standards IIElectiveV-765-FIR2ECTS 7,5
More infoBusiness Research Methodology ICoreV-765-REM1ECTS 3,75
More infoApplied DerivativesElectiveV-766-APDEECTS 7,5
More infoConsolidated Financial StatementsElectiveV-767-SAREECTS 7,5
More infoBusiness Intelligence and AnalyticsElectiveV-784-REK5ECTS 7,5
More infoCorporate LawElectiveV-802-BULAECTS 7,5
More infoBusiness Research Methodology IICoreV-825-REM2ECTS 3,75
More infoTourism MarketingElectiveV-840-TOMAECTS 7,5
More infoTraining and DevelopmentElectiveV-840-TRDEECTS 3,75
More infoAccounting for derivatives and other financial instrumentsElectiveV-871-AFLEECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Sumar/Summer 2024
More infoAccounting Fraud and ForensicsElectiveV-722-AFORECTS 7,5
More infoNegotiations and SalesElectiveV-744-NEGOECTS 7,5
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoCross-cultural CommunicationElectiveV-756-CRCOECTS 7,5
More infoManagement AccountingElectiveV-793-MAACECTS 7,5
More infoBehavioral FinanceElectiveV-803-BEFIECTS 3,75
More infoInformation Technology in AccountingElectiveV-804-INTAECTS 7,5
More infoOccupational Health PsychologyElectiveV-816-OHPSECTS 3,75
More infoSustainable FinanceElectiveV-817-SUFIECTS 3,75
More infoSustainable LeadershipElectiveV-836-SLEAECTS 3,75
More infoDesign Thinking for Information Security: An Interdisciplinary ApproachElectiveV-847-THISECTS 7,5
More infoVenture CapitalElectiveV-875-VENTECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Haustönn/Fall 2024
More infoIntroduction to Management and Business ConceptsElectiveV-700-IMBUECTS 0
More infoCreative Approaches and Entrepreneurial MindsetsCoreV-702-CREMECTS 7,5
More infoInnovation and Entrepreneurship: A field of knowledge and practiceCoreV-703-INENECTS 7,5
More infoFundamentals in Tourism and Hospitality ManagementElectiveV-704-FTHMECTS 7,5
More infoFinancial Reporting and Accounting Standards IElectiveV-705-FIR1ECTS 7,5
More infoAuditing, Auditing Standards and Ethics in Accounting and AuditingElectiveV-706-AUD1ECTS 7,5
More infoStrategic ManagementCoreV-712-STJOECTS 7,5
More infoOrganizational PsychologyElectiveV-715-ORPSECTS 7,5
More infoStaffing: from recruitment to terminationElectiveV-730-STRTECTS 7,5
More infoLabour lawElectiveV-731-LALAECTS 3,75
More infoDigital and Information System ManagementElectiveV-732-DIGIECTS 7,5
More infoChange management and leadershipElectiveV-736-CMLEECTS 7,5
More infoInternational MarketingElectiveV-736-INMAECTS 7,5
More infoFundamentals in Accounting and FinanceElectiveV-737-FAFIECTS 7,5
More infoAdvanced and digital marketingElectiveV-738-ADDMECTS 7,5
Year
1. yearPrint
SemesterFall 2024
Level of courseN/A
Type of courseElective
PrerequisitesNo prerequisites.
ScheduleNo schedule found.
Lecturer
Valdimar Sigurðsson
Vishnu M. Ramachandran Girija
Content

Learning outcome - Objectives
Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should:
- Understand the importance of evidence based practice in digital marketing
- Be able to account for selected concepts, theories, methods and practice in advanced marketing (see e.g. the aim of the course and the course outline)
- Be able to place the latest knowledge in context within their field
- Have knowledge of ethical problems in marketing (especially digital marketing)
Skills: The ability to apply knowledge to different settings in advanced and digital marketing. The student should:
- Be able to discuss the strength and weakness related to the concepts, theories, methods and practice
- Understand and tackle issues in digital marketing in a professional context
- Collect, analyse and evaluate scientific papers and data
- Be innovative in developing and applying ideas
- Develop projects and place them in context by applying methods based on scientific theories and/or research.
- Use theory to develop digital marketing strategy, built on research and evidence.
- Be able to improve management decision-making and be able to provide relevant, accurate, and timely information to a marketing problem.
Competences: The ability to apply knowledge and skills to work and study. The student should:
- Have developed the necessary learning skills and independence for further studies
- Be able to initiate and implement digital marketing strategies
- Be capable of presenting and describing marketing management issues and research findings in English
- Be able to evaluate the suitability of the different methods and scientific issues in digital marketing
Course assessment

Reading material
No reading material found.
Teaching and learning activities

Language of instructionEnglish
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More infoInternshipElectiveV-748-INTEECTS 7,5
More infoInternational FinanceElectiveV-767-INTFECTS 7,5
More infoCorporate TaxationElectiveV-772-TAX1ECTS 7,5
More infoPerformance ManagementElectiveV-830-PEMAECTS 3,75
More infoPortfolio ManagementElectiveV-862-PORTECTS 7,5
More infoMaster´s Thesis - partial submissionElectiveV-888-THHLECTS 15
More infoResearch ProposalCoreV-898-REPRECTS 0
More infoMaster´s ThesisCoreV-898-THESECTS 30
More infoExchange StudiesElectiveX-699-EXCHECTS 30
Vorönn/Spring 2025
More infoInternshipElectiveV-748-INTEECTS 7,5
More infoTopics in Emerging TechnologiesElectiveV-819-TEMTECTS 3,75