MySchool

Department of Business and Economics
Dean:	Dr. Jón Þór Sturluson
Email:	vd@ru.is
Website:	http://www.ru.is/vd
Teachers	View

MSc in Innovation Management - 90 ECTS
Semesters:	3
Years:	1
ETCS:	90
About major	Meistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.
Learning Outcomes	View
Degree title	MSc in Innovation Management

Legend
	Mandatory course on major		Teaching language
	Optional course on major		Prerequisites for course

Sumar/Summer 2024

Accounting Fraud and Forensics

V-722-AFOR

ECTS 7,5

Negotiations and Sales

V-744-NEGO

ECTS 7,5

Internship

V-748-INTE

ECTS 7,5

Cross-cultural Communication

V-756-CRCO

ECTS 7,5

Management Accounting

V-793-MAAC

ECTS 7,5

Behavioral Finance

V-803-BEFI

ECTS 3,75

Information Technology in Accounting

V-804-INTA

ECTS 7,5

Occupational Health Psychology

V-816-OHPS

ECTS 3,75

Sustainable Finance

V-817-SUFI

ECTS 3,75

Sustainable Leadership

V-836-SLEA

ECTS 3,75

Design Thinking for Information Security: An Interdisciplinary Approach

V-847-THIS

ECTS 7,5

Venture Capital

V-875-VENT

ECTS 7,5

Master´s Thesis - partial submission

V-888-THHL

ECTS 15

Master´s Thesis

V-898-THES

ECTS 30

Exchange Studies

X-699-EXCH

ECTS 30

Haustönn/Fall 2024

Introduction to Management and Business Concepts

V-700-IMBU

ECTS 0

Creative Approaches and Entrepreneurial Mindsets

V-702-CREM

ECTS 7,5

Innovation and Entrepreneurship: A field of knowledge and practice

V-703-INEN

ECTS 7,5

Fundamentals in Tourism and Hospitality Management

V-704-FTHM

ECTS 7,5

Financial Reporting and Accounting Standards I

V-705-FIR1

ECTS 7,5

Auditing, Auditing Standards and Ethics in Accounting and Auditing

V-706-AUD1

ECTS 7,5

Strategic Management

V-712-STJO

ECTS 7,5

Organizational Psychology

V-715-ORPS

ECTS 7,5

Staffing: from recruitment to termination

V-730-STRT

ECTS 7,5

Labour law

V-731-LALA

ECTS 3,75

Digital and Information System Management

V-733-DIGI

ECTS 7,5

Change management and leadership

V-736-CMLE

ECTS 7,5

International Marketing

V-736-INMA

ECTS 7,5

Fundamentals in Accounting and Finance

V-737-FAFI

ECTS 7,5

Advanced and digital marketing

V-738-ADDM

ECTS 7,5

Year

1. year

Semester

Fall 2024

Level of course

N/A

Type of course

Elective

Prerequisites

No prerequisites.

Schedule

No schedule found.

Lecturer

Valdimar Sigurðsson

Vishnu M. Ramachandran Girija

Content

Learning outcome - Objectives

Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should:
- Understand the importance of evidence based practice in digital marketing
- Be able to account for selected concepts, theories, methods and practice in advanced marketing (see e.g. the aim of the course and the course outline)
- Be able to place the latest knowledge in context within their field
- Have knowledge of ethical problems in marketing (especially digital marketing)
Skills: The ability to apply knowledge to different settings in advanced and digital marketing. The student should:
- Be able to discuss the strength and weakness related to the concepts, theories, methods and practice
- Understand and tackle issues in digital marketing in a professional context
- Collect, analyse and evaluate scientific papers and data
- Be innovative in developing and applying ideas
- Develop projects and place them in context by applying methods based on scientific theories and/or research.
- Use theory to develop digital marketing strategy, built on research and evidence.
- Be able to improve management decision-making and be able to provide relevant, accurate, and timely information to a marketing problem.
Competences: The ability to apply knowledge and skills to work and study. The student should:
- Have developed the necessary learning skills and independence for further studies
- Be able to initiate and implement digital marketing strategies
- Be capable of presenting and describing marketing management issues and research findings in English
- Be able to evaluate the suitability of the different methods and scientific issues in digital marketing

Course assessment

Reading material

No reading material found.

Teaching and learning activities

Language of instruction

English

Enterprise Architectures

V-746-ENAR

ECTS 7,5

Internship

V-748-INTE

ECTS 7,5