Choose department Department of Computer Science Department of Business Administration Department of Law Department of Engineering Department of Preliminary Studies MBA Department of Applied Engineering Department of Sport Science Department of Psychology MPM Department of Business Administration Dean: Dr. Jón Þór Sturluson Email: vd@ru.is Website: http://www.ru.is/vd Teachers View Choose major BSc in Business Administration with a minor in law BSc in Economics and Finance BSc in Economics and Management Exchange studies - BSc Business Exchange studies - MSc Business Diploma in Business and retail management MSc in Tourism and Hospitality Management - 90 ECTS MTHM, Tourism and Hospitality Management - 90 ECTS MSc in Innovation Management - 90 ECTS MINN, Innovation Management - 90 ECTS MSc in Business Management - 90 ECTS MBM, Business Management - 90 ECTS MSc in Marketing - 90 ECTS MM, Marketing - 90 ECTS MSc in Human Resource Management and Organizational Psychology - 90 ECTS MHRM, Human Resource Management and Organizational Psychology - 90 ECTS MSc in Corporate Finance- 90 ECTS MCF, Corporate Finance - 90 ECTS MSc in Information Management - 90 ECTS MIM, Information Management - 90 ECTS MAcc, Accounting and Auditing - 90 ECTS BSc in Business Administration BSc in Business Administration with a minor in Computer Science MSc in Innovation Management - 90 ECTS Semesters: 3 Years: 1 ETCS: 90 Learning Outcomes View Degree title MSc in Innovation Management

Legend Mandatory course on major Teaching language Optional course on major Prerequisites for course

Vorönn/Spring 2023 Global Issues in Travel and Tourism V-711-GLTT ECTS 7,5 Consumer Behavior V-712-COBE ECTS 3,75 Year 1. year Semester Spring 2023 Level of course N/A Type of course Elective Prerequisites No prerequisites. Schedule No schedule found. Lecturer Jacob Lund Orquin Content Consumer behavior is everywhere and the demand for consumer oriented thinking is ever increasing. In this course, we go through the fundaments of consumer behavior and try to understand the consumer both as an individual and in a group. The first part of the course is dedicated to the individual and the psychological factors that influence our behavior such as attention, learning, emotions etc. In the second part, we study consumer decision making, i.e. how consumers purchase products and services, and what factors influence their decisions. In the third part, we put consumer behavior in a practical context and study how companies and governments can influence and nudge consumers. We will also reflect on the ethical aspects of influencing consumer behavior.  Learning outcome - Objectives The student should be able to describe: - The fundamentals of consumer psychology, including attention, perception, learning, memory,   attitudes, emotion and motivation. - Tthe main theories of consumer decision making. - How companies and governments use consumer behavior research to nudge and influence consumers. - How consumers influence each other, the society, and the environment through their actions. The student should be able to ability to apply knowledge to: - Explain concrete examples of consumer behavior in behavioral and psychological terms. - Predict how consumers will behave in a concrete situation based on consumer behavior theory.  - Evaluate business and policy actions from a consumer perspective. - Identify ways to influence or change consumer behavior. The student should be able to apply knowledge and skills to: - Adopt and advocate for consumer oriented thinking in business and policy situations. - Provide input to the development of consumer products and services. - Critically reflect on the ethicality of consumer related business and government actions.   Course assessment Reading material No reading material found. Teaching and learning activities The course is based on lectures, group work, class discussion and individual exercises. Active participation is crucial to the learning outcome. Language of instruction English Innovation Management V-713-INNM ECTS 7,5 Business Ethics V-714-BETH ECTS 3,75 Entrepreneurship and Innovation in Context V-715-ENIC ECTS 3,75 Business Process Management V-716-BPMA ECTS 7,5 Fixed Income Analysis V-716-FINC ECTS 3,75 Implementation of information systems V-717-IMIS ECTS 3,75 Entrepreneurial Finance V-733-ENTR ECTS 7,5 Branding and Strategic Marketing V-741-BRAN ECTS 7,5 Strategic HRM and Metrics V-745-STRA ECTS 7,5 Business Research Methodology V-746-REME ECTS 7,5 Internship V-748-INTE ECTS 7,5 Cases in corporate finance V-763-COR2 ECTS 7,5 Financial Reporting and Accounting Standards II V-765-FIR2 ECTS 7,5 Applied Derivatives V-766-APDE ECTS 7,5 Consolidated Financial Statements V-767-SARE ECTS 7,5 Business Intelligence and Analytics V-784-REK5 ECTS 7,5 Corporate Law V-802-BULA ECTS 7,5 Tourism Marketing V-840-TOMA ECTS 7,5 Training and Development V-840-TRDE ECTS 3,75 Accounting for derivatives and other financial instruments V-871-AFLE ECTS 7,5 Master´s Thesis - partial submission V-888-THHL ECTS 15 Research Proposal V-898-REPR ECTS 0 Master´s Thesis V-898-THES ECTS 30 Exchange Studies X-699-EXCH ECTS 30 Sumarönn/Summer 2023 Trends in Hospitality Management V-721-TRHM ECTS 7,5 Accounting Fraud and Forensics V-722-AFOR ECTS 7,5 Sustainable Tourism Development and Innovation V-725-SUTO ECTS 7,5 Negotiations and Sales V-744-NEGO ECTS 7,5 Internship V-748-INTE ECTS 7,5 Cross-cultural Communication V-756-CRCO ECTS 7,5 Management Accounting V-793-MAAC ECTS 7,5 Information Technology in Accounting V-804-INTA ECTS 7,5 Occupational Health Psychology V-816-OHPS ECTS 3,75 Sustainable Leadership V-836-SLEA ECTS 3,75 Managing Information Security V-837-MISE ECTS 7,5 Venture Capital V-875-VENT ECTS 7,5 Master´s Thesis - partial submission V-888-THHL ECTS 15 Master´s Thesis V-898-THES ECTS 30 Haustönn/Fall 2023 Introduction to Management and Business Concepts V-700-IMBU ECTS 0 Creative Approaches and Entrepreneurial Mindsets V-702-CREM ECTS 7,5 Innovation and Entrepreneurship: A field of knowledge and practice V-703-INEN ECTS 7,5 Fundamentals in Tourism and Hospitality Management V-704-FTHM ECTS 7,5 Financial Reporting and Accounting Standards I V-705-FIR1 ECTS 7,5 Auditing, Auditing Standards and Ethics in Accounting and Auditing V-706-AUD1 ECTS 7,5 Strategic Management V-712-STJO ECTS 7,5 Organizational Psychology V-715-ORPS ECTS 7,5 Advanced Business Informatics V-725-ABIN ECTS 7,5 Staffing: from recruitment to termination V-730-STRT ECTS 7,5 Labour law V-731-LALA ECTS 3,75 Change management and leadership V-736-CMLE ECTS 7,5 International Marketing V-736-INMA ECTS 7,5 Fundamentals in Accounting and Finance V-737-FAFI ECTS 7,5 Advanced and digital marketing V-738-ADDM ECTS 7,5 Enterprise Architectures V-746-ENAR ECTS 7,5 Internship V-748-INTE ECTS 7,5 International Finance V-767-INTF ECTS 7,5 Corporate Taxation V-772-TAX1 ECTS 7,5 Customer Profitability Management V-776-CPRO ECTS 7,5 Advanced Topics in Emerging Technologies V-795-ATET ECTS 7,5 Performance Management V-830-PEMA ECTS 3,75 Portfolio Management V-862-PORT ECTS 7,5 Equity Analysis V-863-EQUI ECTS 7,5 Master´s Thesis - partial submission V-888-THHL ECTS 15 Research Proposal V-898-REPR ECTS 0 Master´s Thesis V-898-THES ECTS 30 Exchange Studies X-699-EXCH ECTS 30 Vorönn/Spring 2024 Global Issues in Travel and Tourism V-711-GLTT ECTS 7,5 Consumer Behavior V-712-COBE ECTS 3,75 Innovation Management V-713-INNM ECTS 7,5 Business Ethics V-714-BETH ECTS 3,75 Entrepreneurship and Innovation in Context V-715-ENIC ECTS 3,75 Business Process Management V-716-BPMA ECTS 7,5 Fixed Income Analysis V-716-FINC ECTS 3,75 Implementation of information systems V-717-IMIS ECTS 3,75 Entrepreneurial Finance V-733-ENTR ECTS 7,5 Branding and Strategic Marketing V-741-BRAN ECTS 7,5 Strategic HRM and Metrics V-745-STRA ECTS 7,5 Business Research Methodology V-746-REME ECTS 7,5 Internship V-748-INTE ECTS 7,5 Cases in corporate finance V-763-COR2 ECTS 7,5 Financial Reporting and Accounting Standards II V-765-FIR2 ECTS 7,5 Applied Derivatives V-766-APDE ECTS 7,5 Consolidated Financial Statements V-767-SARE ECTS 7,5 Business Intelligence and Analytics V-784-REK5 ECTS 7,5 Corporate Law V-802-BULA ECTS 7,5 Tourism Marketing V-840-TOMA ECTS 7,5 Training and Development V-840-TRDE ECTS 3,75 Accounting for derivatives and other financial instruments V-871-AFLE ECTS 7,5 Research Proposal V-898-REPR ECTS 0 Master´s Thesis V-898-THES ECTS 30 Exchange Studies X-699-EXCH ECTS 30