Choose department Department of Computer Science Department of Business Administration Department of Law Department of Engineering Department of Preliminary Studies MBA Department of Applied Engineering Department of Sport Science Department of Psychology MPM Department of Business Administration Dean: Dr. Jón Þór Sturluson Email: vd@ru.is Website: http://www.ru.is/vd Teachers View Choose major BSc in Business Administration with a minor in law BSc in Economics and Finance BSc in Economics and Management Exchange studies - BSc Business Exchange studies - MSc Business Diploma in Business and retail management MSc in Tourism and Hospitality Management - 90 ECTS MTHM, Tourism and Hospitality Management - 90 ECTS MSc in Innovation Management - 90 ECTS MINN, Innovation Management - 90 ECTS MSc in Business Management - 90 ECTS MBM, Business Management - 90 ECTS MSc in Marketing - 90 ECTS MM, Marketing - 90 ECTS MSc in Human Resource Management and Organizational Psychology - 90 ECTS MHRM, Human Resource Management and Organizational Psychology - 90 ECTS MSc in Corporate Finance- 90 ECTS MCF, Corporate Finance - 90 ECTS MSc in Information Management - 90 ECTS MIM, Information Management - 90 ECTS MAcc, Accounting and Auditing - 90 ECTS BSc in Business Administration BSc in Business Administration with a minor in Computer Science MSc in Innovation Management - 90 ECTS Semesters: 3 Years: 1 ETCS: 90 Learning Outcomes View Degree title MSc in Innovation Management

Legend Mandatory course on major Teaching language Optional course on major Prerequisites for course

Haustönn/Fall 2023 Introduction to Management and Business Concepts V-700-IMBU ECTS 0 Creative Approaches and Entrepreneurial Mindsets V-702-CREM ECTS 7,5 Innovation and Entrepreneurship: A field of knowledge and practice V-703-INEN ECTS 7,5 Fundamentals in Tourism and Hospitality Management V-704-FTHM ECTS 7,5 Financial Reporting and Accounting Standards I V-705-FIR1 ECTS 7,5 Auditing, Auditing Standards and Ethics in Accounting and Auditing V-706-AUD1 ECTS 7,5 Strategic Management V-712-STJO ECTS 7,5 Organizational Psychology V-715-ORPS ECTS 7,5 Advanced Business Informatics V-725-ABIN ECTS 7,5 Staffing: from recruitment to termination V-730-STRT ECTS 7,5 Labour law V-731-LALA ECTS 3,75 Change management and leadership V-736-CMLE ECTS 7,5 International Marketing V-736-INMA ECTS 7,5 Fundamentals in Accounting and Finance V-737-FAFI ECTS 7,5 Advanced and digital marketing V-738-ADDM ECTS 7,5 Enterprise Architectures V-746-ENAR ECTS 7,5 Internship V-748-INTE ECTS 7,5 International Finance V-767-INTF ECTS 7,5 Corporate Taxation V-772-TAX1 ECTS 7,5 Customer Profitability Management V-776-CPRO ECTS 7,5 Year 1. year Semester Fall 2023 Level of course N/A Type of course Elective Prerequisites No prerequisites. Schedule No schedule found. Lecturer Morten Holm Content A financial understanding is a key asset to sales/marketing managers and business developers alike as they are increasingly expected to identify the financial potential of sales development strategies. In this course students will achieve an understanding of costs, profitability and value creation tools and techniques that provide a fact-based financial foundation for strategic sales and marketing decisions. This includes cost analysis methods, modelling techniques and segmentation criteria. The aim is to create insights into what drives business performance in terms of customer equity, customer profitability, and customer lifetime value. Students will also acquire an understanding of strategic key account management in terms of customer profitability and how every customer has different expectations and needs that must be translated into how the sales force engages with the customers. The course is taught in two modules. Overall it is divided into three main themes: 1. The first theme is how financial value is created in firms. The students are introduced to key concepts such as cost management, shareholder value, and strategic market profitability. 2. The second theme of the course students is the measurement of financial value creation at the customer level such as customer lifetime value, customer equity and customer profitability and the use of customer analytics with relation to these metrics will briefly be discussed. 3. Generally, the insights generated by analyzing the financial value of customer accounts must be converted into actionable customer management strategies. The third theme of the course deals with how students can manage customer engagement strategies to add value. Learning outcome - Objectives Knowledge The student should: 1. Be able to explain different concepts of costs, profitability and financial value creation 2. Be able to explain different methods for measuring customer profitability 3. Be able to explain the application of methods and processes of customer profitability management. Skills The student should: 4. Be able to apply different methods for measuring customer profitability 5. Be able to apply methods for converting customer profitability insights into value creating customer management strategies. Competences The student should: 6. Be able to independently use academic literature to support problem solving 7. Be able to independently frame and present a solution to a customer profitability management problem Course assessment No assessment found. Reading material No reading material found. Teaching and learning activities No activities found. Language of instruction English Advanced Topics in Emerging Technologies V-795-ATET ECTS 7,5 Performance Management V-830-PEMA ECTS 3,75 Portfolio Management V-862-PORT ECTS 7,5 Equity Analysis V-863-EQUI ECTS 7,5 Master´s Thesis - partial submission V-888-THHL ECTS 15 Research Proposal V-898-REPR ECTS 0 Master´s Thesis V-898-THES ECTS 30 Exchange Studies X-699-EXCH ECTS 30 Vorönn/Spring 2024 Consumer Behavior V-712-COBE ECTS 3,75 Innovation Management V-713-INNM ECTS 7,5 Business Ethics V-714-BETH ECTS 3,75 Entrepreneurship and Innovation in Context V-715-ENIC ECTS 3,75 Business Process Management V-716-BPMA ECTS 7,5 Fixed Income Analysis V-716-FINC ECTS 3,75 Implementation of information systems V-717-IMIS ECTS 3,75 Entrepreneurial Finance V-733-ENTR ECTS 7,5 Branding and Strategic Marketing V-741-BRAN ECTS 7,5 Strategic HRM and Metrics V-745-STRA ECTS 7,5 Business Research Methodology V-746-REME ECTS 7,5 Internship V-748-INTE ECTS 7,5 Cases in corporate finance V-763-COR2 ECTS 7,5 Financial Reporting and Accounting Standards II V-765-FIR2 ECTS 7,5 Applied Derivatives V-766-APDE ECTS 7,5 Consolidated Financial Statements V-767-SARE ECTS 7,5 Business Intelligence and Analytics V-784-REK5 ECTS 7,5 Corporate Law V-802-BULA ECTS 7,5 Tourism Marketing V-840-TOMA ECTS 7,5 Training and Development V-840-TRDE ECTS 3,75 Accounting for derivatives and other financial instruments V-871-AFLE ECTS 7,5 Master´s Thesis - partial submission V-888-THHL ECTS 15 Research Proposal V-898-REPR ECTS 0 Master´s Thesis V-898-THES ECTS 30 Exchange Studies X-699-EXCH ECTS 30