MySchool

Viðskiptadeild
Deildarforseti:	Dr. Jón Þór Sturluson
Vefpóstur:	vd@ru.is
Vefsíða:	http://www.ru.is/vd
Kennarar	Skoða

MSc í stjórnun nýsköpunar - 90 ECTS
Annir:	3
Ár:	1
Einingar:	90
Um námsleiðina	Meistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.
Hæfniviðmið	Skoða
Fagréttindi	MSc í stjórnun nýsköpunar

Táknmyndir
	Skyldufag á braut		Kennslutungumál
	Valfag á braut		Undanfarar fyrir námskeið

Vorönn/Spring 2024

Consumer Behavior

V-712-COBE

3,75 Einingar

Ár

1. ár

Önn

Vorönn/Spring 2024

Stig námskeiðs

Óskilgreint

Tegund námskeiðs

Valnámskeið

Undanfarar

Engir undanfarar.

Skipulag

Ekkert skráð skipulag.

Kennari

Jacob Lund Orquin

Lýsing

Consumer behavior is everywhere and the demand for consumer oriented thinking is ever increasing. In this course, we go through the fundaments of consumer behavior and try to understand the consumer both as an individual and in a group. The first part of the course is dedicated to the individual and the psychological factors that influence our behavior such as attention, learning, emotions etc. In the second part, we study consumer decision making, i.e. how consumers purchase products and services, and what factors influence their decisions. In the third part, we put consumer behavior in a practical context and study how companies and governments can influence and nudge consumers. We will also reflect on the ethical aspects of influencing consumer behavior.

Námsmarkmið

The student should be able to describe:
- The fundamentals of consumer psychology, including attention, perception, learning, memory, attitudes, emotion and motivation.
- Tthe main theories of consumer decision making.
- How companies and governments use consumer behavior research to nudge and influence consumers.
- How consumers influence each other, the society, and the environment through their actions.
The student should be able to ability to apply knowledge to:
- Explain concrete examples of consumer behavior in behavioral and psychological terms.
- Predict how consumers will behave in a concrete situation based on consumer behavior theory.
- Evaluate business and policy actions from a consumer perspective.
- Identify ways to influence or change consumer behavior.
The student should be able to apply knowledge and skills to:
- Adopt and advocate for consumer oriented thinking in business and policy situations.
- Provide input to the development of consumer products and services.
- Critically reflect on the ethicality of consumer related business and government actions.

Námsmat

Lesefni

Ekkert skráð lesefni.

Kennsluaðferðir

The course is based on lectures, group work, class discussion and individual exercises. Active participation is crucial to the learning outcome.

Tungumál

Enska