Veldu deild: Tölvunarfræðideild Viðskipta- og hagfræðideild Lagadeild Verkfræðideild Frumgreinadeild MBA Iðn- og tæknifræðideild Íþróttafræðideild Sálfræðideild MPM Viðskipta- og hagfræðideild Deildarforseti: Dr. Jón Þór Sturluson Vefpóstur: vd@ru.is Vefsíða: http://www.ru.is/vd Kennarar Skoða Veldu braut: BSc í viðskiptafræði með lögfræði sem aukagrein MAcc, reikningshald og endurskoðun - 90 ECTS BSc í viðskiptafræði BSc í viðskiptafræði með tölvunarfræði sem aukagrein BSc í hagfræði og fjármálum BSc í hagfræði og stjórnun Exchange studies - BSc Business Exchange studies - MSc Business Diplómanám í viðskiptafræði og verslunarstjórnun MSc í stjórnun í ferðaþjónustu - 90 ECTS MTHM, stjórnun í ferðaþjónustu - 90 ECTS MSc í stjórnun nýsköpunar - 90 ECTS MINN, stjórnun nýsköpunar - 90 ECTS MSc í viðskiptafræði - 90 ECTS MBM, viðskiptafræði - 90 ECTS MSc í markaðsfræði - 90 ECTS MM, markaðsfræði - 90 ECTS MSc í mannauðsstjórnun og vinnusálfræði - 90 ECTS MHRM, mannauðsstjórnun og vinnusálfræði - 90 ECTS MSc í fjármálum fyrirtækja - 90 ECTS MCF, fjármál fyrirtækja - 90 ECTS MSc í upplýsingastjórnun - 90 ECTS MIM, upplýsingastjórnun - 90 ECTS MDMD, stafræn stjórnun og gagnagreining MSc í stafrænni stjórnun og gagnagreiningu MSc í stjórnun nýsköpunar - 90 ECTS Annir: 3 Ár: 1 Einingar: 90 Um námsleiðina Meistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.     Hæfniviðmið Skoða Fagréttindi MSc í stjórnun nýsköpunar

Táknmyndir Skyldufag á braut Kennslutungumál Valfag á braut Undanfarar fyrir námskeið

Haustönn/Fall 2024 Introduction to Management and Business Concepts V-700-IMBU 0 Einingar Creative Approaches and Entrepreneurial Mindsets V-702-CREM 7,5 Einingar Innovation and Entrepreneurship: A field of knowledge and practice V-703-INEN 7,5 Einingar Fundamentals in Tourism and Hospitality Management V-704-FTHM 7,5 Einingar Financial Reporting and Accounting Standards I V-705-FIR1 7,5 Einingar Auditing, Auditing Standards and Ethics in Accounting and Auditing V-706-AUD1 7,5 Einingar Strategic Management V-712-STJO 7,5 Einingar Organizational Psychology V-715-ORPS 7,5 Einingar Staffing: from recruitment to termination V-730-STRT 7,5 Einingar Labour law V-731-LALA 3,75 Einingar Digital and Information System Management V-733-DIGI 7,5 Einingar Change management and leadership V-736-CMLE 7,5 Einingar International Marketing V-736-INMA 7,5 Einingar Ár 1. ár Önn Haustönn/Fall 2024 Stig námsgreinar 4. Framhaldsnám, grunnnámskeið Tegund námskeiðs Valnámskeið Undanfarar Engir undanfarar. Skipulag Ekkert skráð skipulag. Kennari Ramón Diaz-Bernardo Lýsing The purpose of the course is to provide students with an integrated perspective of the interaction between the variables of the marketing mix, within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors. Another purpose is to provide students with an understanding of the dynamics of the customer / marketing mix in an international context. A final purpose is to understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics. The following topics and concepts are covered: This course will cover two main topics: Marketing Strategy for Decision Making and International Marketing Strategy.The Marketing Strategy for Decision Making part would be devoted to gain a better understanding of the main concepts of marketing management and marketing strategy. Students will see how a decision made today will affect the company’s value in the years to come. Not just in theory, but through the lessons of real market factors. Through direct competition, participants pilot a company through a competitive landscape in which all of their marketing skills are required. Whether creating a new market or further penetrating an existing one, both strategic and tactical abilities are required: R&D, finance, portfolio management, segmentation and positioning, as well as pricing, promotion and distribution. It also reinforces a strong focus on competitive thinking and market understanding and reflects the impact a sudden competitive move or changing customer needs can have on a company, and encourages teams to look beyond their own corporate walls for insight and ideas.International Marketing Strategy would be dedicated to analyse frameworks for developing international marketing strategies. Students look into different cases of marketing strategy for companies that are competing in the international market place, examine approaches to international market segmentation and positioning, and international marketing mix strategies. Different market entry strategies and methods of market analysis and market research will be examined. Námsmarkmið Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should: - Understand the variables of the marketing mix within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors - Understand the dynamics of the customer / marketing mix in an international context - Understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics - Understand frameworks for developing international marketing strategies. Skills: The ability to apply knowledge to different setting in international marketing. The student should be able to: - Identify how marketing decisions affect the company value - Identify potential impact of sudden competitive move or changing customer needs on a company - Analyse frameworks for developing international marketing strategies - Analyse the marketing strategy for companies that are competing in the international market place - Examine approaches to international market segmentation and positioning, and international marketing mix strategies - Analyse market entry strategies - Use methods of market analysis and market research. Competences: The ability to apply knowledge and skills in international marketing. The student should be able to: - Develop and implement an international marketing strategy in a competitive environment. - Think strategically in an international marketing context. - React to a sudden competitive move or changing customer needs can have on a company. - Choose and apply market analysis and market research methods to analyze specific research questions in the context of international marketing. Námsmat Assessment component Type (individual or group) Connection to course learning outcomes Weight in the final grade Team Performance in the Simulation group Marketing knowledge, skills and competences 20% Markstrat Individual Quiz individual Marketing Mix and Marketing Strategy 10% Team case presentations group International Marketing Mix and Marketing Strategy 10% Individual Participation individual Understand frameworks for developing international marketing strategies 10% Final Individual Marketing Plan Project group Marketing Plan in an International Context 50% Total     100% Lesefni Ekkert skráð lesefni. Kennsluaðferðir Three different teaching methods would be used in this course: 1.      The first part of the course would be called Marketing Strategy for Decision Making and would be devoted to gain a better understanding of the main concepts of marketing management and marketing strategy. We will use a marketing strategy simulation called MARKSTRAT and by working with it the participants would train their skills in developing a marketing strategy in a very competitive scenario. 2.      Lecture/discussion sessions that stress fundamental tourism marketing concepts and structure operational approaches for tourism marketing decision making and problem solving. The readings assigned to each session are recommended as background information to support the discussions. 3.      Unstructured problem solving sessions using cases where participants integrate the concepts and methods discussed to frame, analyse, and resolve representative international marketing problems. Each case provides a detailed description of an international marketing situation faced by a real marketing manager. Participants should prepare each case with an action orientation – what would you do if you were the manager? And, just as important, why would you do it? Your participation in the case discussion should show the analysis you have used to come to your recommendation. This twin stress on concepts as well as their application is designed to enable participants to not only understand the basic principles and tools of international marketing strategy, but also to gain experience in their actual use. Active participation is crucial to the learning outcome. Tungumál Enska Fundamentals in Accounting and Finance V-737-FAFI 7,5 Einingar Advanced and digital marketing V-738-ADDM 7,5 Einingar Branding and Strategic Marketing V-741-BRAN 7,5 Einingar Enterprise Architectures V-746-ENAR 7,5 Einingar Internship V-748-INTE 7,5 Einingar Applied Derivatives V-766-APDE 7,5 Einingar International Finance V-767-INTF 7,5 Einingar Corporate Taxation V-772-TAX1 7,5 Einingar Fixed Income Analysis V-818-FINC 7,5 Einingar Performance Management V-830-PEMA 3,75 Einingar Portfolio Management V-862-PORT 7,5 Einingar Equity Analysis V-863-EQUI 7,5 Einingar Master´s Thesis - partial submission V-888-THHL 15 Einingar Research Proposal V-898-REPR 0 Einingar Master´s Thesis V-898-THES 30 Einingar Skiptinám X-699-EXCH 30 Einingar Vorönn/Spring 2025 Consumer Behavior V-712-COBE 3,75 Einingar Innovation Management V-713-INNM 7,5 Einingar Business Ethics V-714-BETH 3,75 Einingar Entrepreneurship and Innovation in Context V-715-ENIC 3,75 Einingar Business Process Management V-716-BPMA 7,5 Einingar Entrepreneurial Finance V-733-ENTR 7,5 Einingar Branding and Strategic Marketing V-741-BRAN 7,5 Einingar Internship V-748-INTE 7,5 Einingar Gerð reikningsskila og staðlar um reikningsskil II V-765-FIR2 7,5 Einingar Business Research Methodology I V-765-REM1 3,75 Einingar Applied Derivatives V-766-APDE 7,5 Einingar Consolidated Financial Statements V-767-SARE 7,5 Einingar Gerð og staðfesting sjálfbærniupplýsinga V-774-GESS 7,5 Einingar Business Intelligence and Analytics V-784-REK5 7,5 Einingar Topics in Emerging Technologies V-819-TEMT 3,75 Einingar Business Research Methodology II V-825-REM2 3,75 Einingar Tourism Marketing V-840-TOMA 7,5 Einingar Training and Development V-840-TRDE 3,75 Einingar Equity Analysis V-863-EQUI 7,5 Einingar Reikningshald, afleiður og aðrir fjármálagerningar V-871-AFLE 7,5 Einingar Master´s Thesis - partial submission V-888-THHL 15 Einingar Research Proposal V-898-REPR 0 Einingar Master´s Thesis V-898-THES 30 Einingar Skiptinám X-699-EXCH 30 Einingar