MySchool

Viðskiptadeild
Deildarforseti:	Dr. Jón Þór Sturluson
Vefpóstur:	vd@ru.is
Vefsíða:	http://www.ru.is/vd
Kennarar	Skoða

MSc í stjórnun nýsköpunar - 90 ECTS
Annir:	3
Ár:	1
Einingar:	90
Um námsleiðina	Meistaranám í stjórnun nýsköpunar leggur áherslu á nýsköpun og frumkvöðlastarfssemi. Nemendur öðlast hæfni til að að stýra nýsköpunarstarfimismunandi skipulagsheilda við þróun á nýjum ferlum, vörum og þjónustu, ásamt því að nemendur geti leitt frumkvöðlastarf á breiðum grunni, þar á meðal til að stofna ný fyrirtæki. Námið eflir þekkingu og næmni nemenda fyrir nýjum tækifærum, þjálfar skapandi og lausnamiðaða nálgun og miðar að því að nemendur geti gert slíkar lausnir að veruleika.
Hæfniviðmið	Skoða
Fagréttindi	MSc í stjórnun nýsköpunar

Táknmyndir
	Skyldufag á braut		Kennslutungumál
	Valfag á braut		Undanfarar fyrir námskeið

Vorönn/Spring 2024

Consumer Behavior

V-712-COBE

3,75 Einingar

Innovation Management

V-713-INNM

7,5 Einingar

Business Ethics

V-714-BETH

3,75 Einingar

Entrepreneurship and Innovation in Context

V-715-ENIC

3,75 Einingar

Business Process Management

V-716-BPMA

7,5 Einingar

Fixed Income Analysis

V-716-FINC

3,75 Einingar

Implementation of information systems

V-717-IMIS

3,75 Einingar

Entrepreneurial Finance

V-733-ENTR

7,5 Einingar

Branding and Strategic Marketing

V-741-BRAN

7,5 Einingar

Strategic HRM and Metrics

V-745-STRA

7,5 Einingar

Internship

V-748-INTE

7,5 Einingar

Cases in corporate finance

V-763-COR2

7,5 Einingar

Gerð reikningsskila og staðlar um reikningsskil II

V-765-FIR2

7,5 Einingar

Business Research Methodology I

V-765-REM1

3,75 Einingar

Applied Derivatives

V-766-APDE

7,5 Einingar

Consolidated Financial Statements

V-767-SARE

7,5 Einingar

Business Intelligence and Analytics

V-784-REK5

7,5 Einingar

Félaga- og fjármunaréttur

V-802-BULA

7,5 Einingar

Business Research Methodology II

V-825-REM2

3,75 Einingar

Tourism Marketing

V-840-TOMA

7,5 Einingar

Training and Development

V-840-TRDE

3,75 Einingar

Reikningshald, afleiður og aðrir fjármálagerningar

V-871-AFLE

7,5 Einingar

Master´s Thesis - partial submission

V-888-THHL

15 Einingar

Research Proposal

V-898-REPR

0 Einingar

Master´s Thesis

V-898-THES

30 Einingar

Skiptinám

X-699-EXCH

30 Einingar

Sumar/Summer 2024

Accounting Fraud and Forensics

V-722-AFOR

7,5 Einingar

Negotiations and Sales

V-744-NEGO

7,5 Einingar

Internship

V-748-INTE

7,5 Einingar

Cross-cultural Communication

V-756-CRCO

7,5 Einingar

Management Accounting

V-793-MAAC

7,5 Einingar

Behavioral Finance

V-803-BEFI

3,75 Einingar

Upplýsingatækni í reikningshaldi

V-804-INTA

7,5 Einingar

Occupational Health Psychology

V-816-OHPS

3,75 Einingar

Sustainable Finance

V-817-SUFI

3,75 Einingar

Sustainable Leadership

V-836-SLEA

3,75 Einingar

Design Thinking for Information Security: An Interdisciplinary Approach

V-847-THIS

7,5 Einingar

Venture Capital

V-875-VENT

7,5 Einingar

Master´s Thesis - partial submission

V-888-THHL

15 Einingar

Master´s Thesis

V-898-THES

30 Einingar

Skiptinám

X-699-EXCH

30 Einingar

Haustönn/Fall 2024

Introduction to Management and Business Concepts

V-700-IMBU

0 Einingar

Creative Approaches and Entrepreneurial Mindsets

V-702-CREM

7,5 Einingar

Innovation and Entrepreneurship: A field of knowledge and practice

V-703-INEN

7,5 Einingar

Fundamentals in Tourism and Hospitality Management

V-704-FTHM

7,5 Einingar

Financial Reporting and Accounting Standards I

V-705-FIR1

7,5 Einingar

Auditing, Auditing Standards and Ethics in Accounting and Auditing

V-706-AUD1

7,5 Einingar

Strategic Management

V-712-STJO

7,5 Einingar

Organizational Psychology

V-715-ORPS

7,5 Einingar

Staffing: from recruitment to termination

V-730-STRT

7,5 Einingar

Labour law

V-731-LALA

3,75 Einingar

Digital and Information System Management

V-732-DIGI

7,5 Einingar

Change management and leadership

V-736-CMLE

7,5 Einingar

International Marketing

V-736-INMA

7,5 Einingar

Ár

1. ár

Önn

Haustönn/Fall 2024

Stig námsgreinar

4. Framhaldsnám, grunnnámskeið

Tegund námskeiðs

Valnámskeið

Undanfarar

Engir undanfarar.

Skipulag

Ekkert skráð skipulag.

Kennari

Enginn skráður kennari.

Lýsing

The purpose of the course is to provide students with an integrated perspective of the interaction between the variables of the marketing mix, within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors. Another purpose is to provide students with an understanding of the dynamics of the customer / marketing mix in an international context. A final purpose is to understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics.

The following topics and concepts are covered:
This course will cover two main topics: Marketing Strategy for Decision Making and International Marketing Strategy.The Marketing Strategy for Decision Making part would be devoted to gain a better understanding of the main concepts of marketing management and marketing strategy. Students will see how a decision made today will affect the company’s value in the years to come. Not just in theory, but through the lessons of real market factors. Through direct competition, participants pilot a company through a competitive landscape in which all of their marketing skills are required. Whether creating a new market or further penetrating an existing one, both strategic and tactical abilities are required: R&D, finance, portfolio management, segmentation and positioning, as well as pricing, promotion and distribution. It also reinforces a strong focus on competitive thinking and market understanding and reflects the impact a sudden competitive move or changing customer needs can have on a company, and encourages teams to look beyond their own corporate walls for insight and ideas.International Marketing Strategy would be dedicated to analyse frameworks for developing international marketing strategies. Students look into different cases of marketing strategy for companies that are competing in the international market place, examine approaches to international market segmentation and positioning, and international marketing mix strategies. Different market entry strategies and methods of market analysis and market research will be examined.

Námsmarkmið

Knowledge: Collection of facts, concepts, theories and techniques acquired by students. The student should:
- Understand the variables of the marketing mix within the general strategy of a company, considering also the interrelation with demographic, political, economic and socio-cultural factors
- Understand the dynamics of the customer / marketing mix in an international context
- Understand the different international expansion / marketing strategies available to a company, according to its specific needs and characteristics
- Understand frameworks for developing international marketing strategies.

Skills: The ability to apply knowledge to different setting in international marketing. The student should be able to:
- Identify how marketing decisions affect the company value
- Identify potential impact of sudden competitive move or changing customer needs on a company
- Analyse frameworks for developing international marketing strategies
- Analyse the marketing strategy for companies that are competing in the international market place
- Examine approaches to international market segmentation and positioning, and international marketing mix strategies
- Analyse market entry strategies
- Use methods of market analysis and market research.
Competences: The ability to apply knowledge and skills in international marketing. The student should be able to:
- Develop and implement an international marketing strategy in a competitive environment.
- Think strategically in an international marketing context.
- React to a sudden competitive move or changing customer needs can have on a company.
- Choose and apply market analysis and market research methods to analyze specific research questions in the context of international marketing.

Námsmat

Lesefni

Ekkert skráð lesefni.

Kennsluaðferðir

Tungumál

Enska

Fundamentals in Accounting and Finance

V-737-FAFI

7,5 Einingar

Advanced and digital marketing

V-738-ADDM

7,5 Einingar